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Slide 8.1 Bernard Burnes, Managing Change, 5 th Edition, © Pearson Education Limited 2009 Lecture 2 Learning Outcomes The organisation as a system in uncertain.

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Presentation on theme: "Slide 8.1 Bernard Burnes, Managing Change, 5 th Edition, © Pearson Education Limited 2009 Lecture 2 Learning Outcomes The organisation as a system in uncertain."— Presentation transcript:

1 Slide 8.1 Bernard Burnes, Managing Change, 5 th Edition, © Pearson Education Limited 2009 Lecture 2 Learning Outcomes The organisation as a system in uncertain times The organisation as a system in uncertain times The planned approach to change management The planned approach to change management The emergent approach to change management The emergent approach to change management Organisational Development (OD) and change Organisational Development (OD) and change Models of Organisational Change Models of Organisational Change

2 Slide 8.2 Bernard Burnes, Managing Change, 5 th Edition, © Pearson Education Limited 2009 Organizational Change

3 Slide 8.3 Bernard Burnes, Managing Change, 5 th Edition, © Pearson Education Limited 2009 A view of organizations Organizations are individuals and groups that interact within a formal structure. Structure is created by management to establish relationships between individuals and groups, to provide order and systems and to direct efforts to carry out goal seeking activities. Mullins (2005, p. 32)

4 Slide 8.4 Bernard Burnes, Managing Change, 5 th Edition, © Pearson Education Limited 2009 The organisation as a system Source : Senior & Fleming Organisational Change Informal Subsystems Formal Subsystems Inputs Materials Resources * Goal achievement * Employee Satisfaction Outputs ENVIRONMENT The Organization

5 Slide 8.5 Bernard Burnes, Managing Change, 5 th Edition, © Pearson Education Limited 2009 Change throughout the ages As we approach the 21st century the pace and scale of the change demanded of organizations and those who work within them are enormous. Global competition and the advent of the information age, where knowledge is the key resource, have thrown the world of work into disarray. Just as we had to shed the processes, skills and systems of the agricultural era to meet the demands of the industrial era, so we are now having to shed ways of working honed for the industrial era to take advantage of the opportunities offered by the information age……Organizations are attempting to recreate themselves and move from the traditional structure to a dynamic new model where people can contribute their creativity, energy and foresight in return for being nurtured, developed and enthused. Jones, Palmer, Osterweil and Whitehead (1996)

6 Slide 8.6 Bernard Burnes, Managing Change, 5 th Edition, © Pearson Education Limited 2009 An uncertain future The pace of change is quickening and the future becomes more unpredictable The pace of change is quickening and the future becomes more unpredictable An increasingly competitive environment for business An increasingly competitive environment for business Changes in employment trends Changes in employment trends Makes planning for the future increasingly difficult Makes planning for the future increasingly difficult An increased need to understand the environment in which an organization operates, to be able to analyze the factors that trigger organizational change An increased need to understand the environment in which an organization operates, to be able to analyze the factors that trigger organizational change

7 Slide 8.7 Bernard Burnes, Managing Change, 5 th Edition, © Pearson Education Limited 2009 Environmental turbulence Level 1 – predictable – characterized by the stability of markets Level 1 – predictable – characterized by the stability of markets Level 2 – Forecastable by exploitation – complexity of the environment increases Level 2 – Forecastable by exploitation – complexity of the environment increases Level 3 – Predictable threats and opportunities – Even more complex as the organization’s ability to respond becomes more problematic Level 3 – Predictable threats and opportunities – Even more complex as the organization’s ability to respond becomes more problematic Level 4 – Partially predictable opportunities – Turbulence increases with the addition of global and socio-political changes Level 4 – Partially predictable opportunities – Turbulence increases with the addition of global and socio-political changes Level 5 – Unpredictable surprises – Turbulence increases further with unexpected events and situations occurring more quickly than the organization can respond Level 5 – Unpredictable surprises – Turbulence increases further with unexpected events and situations occurring more quickly than the organization can respond

8 Slide 8.8 Bernard Burnes, Managing Change, 5 th Edition, © Pearson Education Limited 2009 Change Management Two dominant approaches :- The Planned Approach – 1940s The Planned Approach – 1940s The Emergent Approach – 1980s. The Emergent Approach – 1980s.

9 Slide 8.9 Bernard Burnes, Managing Change, 5 th Edition, © Pearson Education Limited 2009 The Planned Approach Kurt Lewin There is little question that the intellectual father of contemporary theories of applied behavioral science, action research and planned change is Kurt Lewin. His seminal work on leadership style and the experiments on planned change which took place in World War II in an effort to change consumer behaviour launched a whole generation of research in group dynamics and the implementation of change programs. (Schein, 1988: 239)

10 Slide 8.10 Bernard Burnes, Managing Change, 5 th Edition, © Pearson Education Limited 2009 Lewin’s philosophy The resolution of social conflict The resolution of social conflict The problems of minority or disadvantaged groups The problems of minority or disadvantaged groups A strong belief that only the permeation of democratic values into all facets of society could prevent the worst extremes of social conflict. A strong belief that only the permeation of democratic values into all facets of society could prevent the worst extremes of social conflict.

11 Slide 8.11 Bernard Burnes, Managing Change, 5 th Edition, © Pearson Education Limited 2009 The main elements of Planned change Field Theory Field Theory Group Dynamics Group Dynamics Action Research Action Research The Three-Step model. The Three-Step model.

12 Slide 8.12 Bernard Burnes, Managing Change, 5 th Edition, © Pearson Education Limited 2009 Force Field analysis

13 Slide 8.13 Bernard Burnes, Managing Change, 5 th Edition, © Pearson Education Limited 2009 Group Dynamics … the word ‘dynamics’ … comes from a Greek word meaning force. … ‘group dynamics’ refers to the forces operating in groups. … it is a study of these forces: what gives rise to them, what conditions modify them, what consequences they have, etc. (Cartwright, 1951: 382)

14 Slide 8.14 Bernard Burnes, Managing Change, 5 th Edition, © Pearson Education Limited 2009 Action Research

15 Slide 8.15 Bernard Burnes, Managing Change, 5 th Edition, © Pearson Education Limited 2009 The Three-Step model Unfreezing (create dissatisfaction) Unfreezing (create dissatisfaction) Moving (implementation) Moving (implementation) Refreezing (stabilisation). Refreezing (stabilisation).

16 Slide 8.16 Bernard Burnes, Managing Change, 5 th Edition, © Pearson Education Limited 2009 Figure 8.3 Lewin’s Three-Step model of change

17 Slide 8.17 Bernard Burnes, Managing Change, 5 th Edition, © Pearson Education Limited 2009 Figure 8.4 The Coping Cycle

18 Slide 8.18 Bernard Burnes, Managing Change, 5 th Edition, © Pearson Education Limited 2009 Three-Step model and the Coping Cycle

19 Slide 8.19 Bernard Burnes, Managing Change, 5 th Edition, © Pearson Education Limited 2009 The Coping Cycle Stage 1 – Denial: When faced with the need to make or accept significant changes, the first reaction by many people or groups is to deny there is a need for change. Stage 1 – Denial: When faced with the need to make or accept significant changes, the first reaction by many people or groups is to deny there is a need for change. Stage 2 – Defence: Once people realise that change is taking place and they cannot stop it, they may feel rejected and depressed. This can turn into defensive behaviour whereby people will defend their past practices and behaviours and deny that the new ways are suitable to them and their jobs. Stage 2 – Defence: Once people realise that change is taking place and they cannot stop it, they may feel rejected and depressed. This can turn into defensive behaviour whereby people will defend their past practices and behaviours and deny that the new ways are suitable to them and their jobs. Stage 3 – Discarding: If people realise that the change will take place whether they like it or not, and that it does affect them and that they need to adjust to the new situation, they begin the process of discarding past behaviour – recognising that what was suitable in the past is no longer suitable for the current situation. Stage 3 – Discarding: If people realise that the change will take place whether they like it or not, and that it does affect them and that they need to adjust to the new situation, they begin the process of discarding past behaviour – recognising that what was suitable in the past is no longer suitable for the current situation.

20 Slide 8.20 Bernard Burnes, Managing Change, 5 th Edition, © Pearson Education Limited 2009 The Coping Cycle (Continued) Stage 4 – Adaptation: No proposed change is ever likely to be 100% suitable at the outset. Therefore, for change to be successful, not only must those affected by it adapt to the new ways, but the new ways must also be adapted to fit in with the existing people and circumstances. Stage 4 – Adaptation: No proposed change is ever likely to be 100% suitable at the outset. Therefore, for change to be successful, not only must those affected by it adapt to the new ways, but the new ways must also be adapted to fit in with the existing people and circumstances. Stage 5 – Internalisation: The is the stage of the Coping Cycle where change becomes fully operational, and new ways of working and behaving have been developed. People reach the point where, psychologically, they see the changes not as new but as normal – they way things should be. Stage 5 – Internalisation: The is the stage of the Coping Cycle where change becomes fully operational, and new ways of working and behaving have been developed. People reach the point where, psychologically, they see the changes not as new but as normal – they way things should be.

21 Slide 8.21 Bernard Burnes, Managing Change, 5 th Edition, © Pearson Education Limited 2009 Organisation Development (OD) The standard-bearer for Planned change The standard-bearer for Planned change It is an industry It is an industry It regulates itself It regulates itself It has its own qualifications It has its own qualifications It has approved tools and techniques. It has approved tools and techniques.

22 Slide 8.22 Bernard Burnes, Managing Change, 5 th Edition, © Pearson Education Limited 2009 OD (Continued) Organization development is a unique organizational improvement strategy that... has evolved into an integrated framework of theories and practices capable of solving or helping to solve most of the important problems confronting the human side of organizations. Organization development is about people and organizations and people in organizations and how they function. OD is also about planned change, that is getting individuals, teams and organizations to function better. ( French and Bell, 1995: 1–2)

23 Slide 8.23 Bernard Burnes, Managing Change, 5 th Edition, © Pearson Education Limited 2009 OD – core values The needs and aspirations of human beings provide the prime reasons for the existence of organisations within society. The needs and aspirations of human beings provide the prime reasons for the existence of organisations within society. Organisational prioritisation is a legitimate part of organisational culture. Organisational prioritisation is a legitimate part of organisational culture. Change agents are committed to increased organisational effectiveness. Change agents are committed to increased organisational effectiveness. OD places a high value on the democratisation of organisations through power equalisation. OD places a high value on the democratisation of organisations through power equalisation.

24 Slide 8.24 Bernard Burnes, Managing Change, 5 th Edition, © Pearson Education Limited 2009 Main approaches to OD Empowering employees to act Empowering employees to act Creating openness in communications Creating openness in communications Facilitating ownership of the change process and its outcomes Facilitating ownership of the change process and its outcomes The promotion of a culture of collaboration The promotion of a culture of collaboration The promotion of continuous learning. The promotion of continuous learning. Hurley et al (1992)

25 Slide 8.25 Bernard Burnes, Managing Change, 5 th Edition, © Pearson Education Limited 2009 Greiner’s red flags Flag 1: Putting the individual before the organization. The obsession of OD with individual behavior change caused less focus on the formal organization — its strategy, structure, controls, and so on. Flag 1: Putting the individual before the organization. The obsession of OD with individual behavior change caused less focus on the formal organization — its strategy, structure, controls, and so on. Flag 2: Informal before formal organization. There was also an overemphasis on interpersonal values (e.g., openness, trust, etc, hierarchy, and accountability). Again, an opportunity was missed to produce a wider impact. Flag 2: Informal before formal organization. There was also an overemphasis on interpersonal values (e.g., openness, trust, etc, hierarchy, and accountability). Again, an opportunity was missed to produce a wider impact. Flag 3: Behavior before diagnosis. OD was preoccupied with behavior change along the lines of OD’s core values, not on diagnosing whether the existing behaviour was compatible with the strategic thrust or culture of the organization. Flag 3: Behavior before diagnosis. OD was preoccupied with behavior change along the lines of OD’s core values, not on diagnosing whether the existing behaviour was compatible with the strategic thrust or culture of the organization. Flag 4: Process before task. With its emphasis on how one person should relate to others, OD became enamored with the human dynamics of working together, assuming that team building was the preferred alternative. Flag 4: Process before task. With its emphasis on how one person should relate to others, OD became enamored with the human dynamics of working together, assuming that team building was the preferred alternative. (Greiner and Cummings, 2004: 378–379)

26 Slide 8.26 Bernard Burnes, Managing Change, 5 th Edition, © Pearson Education Limited 2009 Greiner’s red flags (Continued) Flag 5: Experts before the manager. OD programs were designed and conducted by expert consultants. NTL had become an elitist organization of trained experts. Flag 5: Experts before the manager. OD programs were designed and conducted by expert consultants. NTL had become an elitist organization of trained experts. Flag 6: Package before the situation. Potential clients for OD activities usually preferred packaged change programs — formal activities that were structured, tangible, and easy to explain to employees. The unfortunate result was that organizations were frequently shoehorned to fit the OD program’s characteristics rather than customizing the program to fit the uniqueness of the client organization. Flag 6: Package before the situation. Potential clients for OD activities usually preferred packaged change programs — formal activities that were structured, tangible, and easy to explain to employees. The unfortunate result was that organizations were frequently shoehorned to fit the OD program’s characteristics rather than customizing the program to fit the uniqueness of the client organization. (Greiner and Cummings, 2004: 378–379)

27 Slide 8.27 Bernard Burnes, Managing Change, 5 th Edition, © Pearson Education Limited 2009 The expansion of OD OD has adopted an Open Systems perspective which allows it to look at organisations in their totality and within their environments. OD has adopted an Open Systems perspective which allows it to look at organisations in their totality and within their environments. This organisation-wide perspective caused OD practitioners to broaden out their perspective in two interrelated ways. Firstly, they developed an interest in managing organisational culture. Secondly, they developed an interest in organisational learning. This organisation-wide perspective caused OD practitioners to broaden out their perspective in two interrelated ways. Firstly, they developed an interest in managing organisational culture. Secondly, they developed an interest in organisational learning. OD practitioners have become involved in transforming organisations in their totality rather than only focusing on changes to their constituent parts. OD practitioners have become involved in transforming organisations in their totality rather than only focusing on changes to their constituent parts.

28 Slide 8.28 Bernard Burnes, Managing Change, 5 th Edition, © Pearson Education Limited 2009 OD dilemmas Over the years, OD practitioners have sought to focus more on organisational transformation initiatives and less on group behaviour change. This has led to two fundamental dilemmas. Dilemma One: OD Expertise The group behaviour focus is well-understood, accepted and supported by tried and tested tools and techniques.The organisational transformation focus is unclear, less developed and more contentious. Dilemma Two: OD Values The group behaviour focus promotes humanistic and democratic values through participative learning.The organisational transformation focus is more autocratic, less participative and less about individual and group learning.

29 Slide 8.29 Bernard Burnes, Managing Change, 5 th Edition, © Pearson Education Limited 2009 Planned change Summary Moving an organisation from one stable state to another Moving an organisation from one stable state to another Top-down Top-down Finite objectives Finite objectives Must be self-sustaining Must be self-sustaining Is a collaborative process Is a collaborative process Is a cyclical process: Is a cyclical process: Diagnosis Diagnosis Action Action Evaluation Evaluation Further action Further action Further evaluation. Further evaluation.

30 Slide 8.30 Bernard Burnes, Managing Change, 5 th Edition, © Pearson Education Limited 2009 Planned change Criticisms Assumes environmental stability Assumes environmental stability Ignores power and politics Ignores power and politics Too reliant on managers Too reliant on managers Not applicable to situations that need rapid, directive transformational change Not applicable to situations that need rapid, directive transformational change It is a ‘one best way’ approach It is a ‘one best way’ approach Limited applicability. Limited applicability.

31 Slide 8.31 Bernard Burnes, Managing Change, 5 th Edition, © Pearson Education Limited 2009 Models of organisational change Incremental Incremental Punctuated Equilibrium Punctuated Equilibrium Continuous Transformation. Continuous Transformation.

32 Slide 8.32 Bernard Burnes, Managing Change, 5 th Edition, © Pearson Education Limited 2009 Figure 8.6 Incremental change

33 Slide 8.33 Bernard Burnes, Managing Change, 5 th Edition, © Pearson Education Limited 2009 Figure 8.7 Punctuated Equilibrium

34 Slide 8.34 Bernard Burnes, Managing Change, 5 th Edition, © Pearson Education Limited 2009 Figure 8.8 Continuous Change

35 Slide 8.35 Bernard Burnes, Managing Change, 5 th Edition, © Pearson Education Limited 2009 Comment and conclusion Organizations operate in multiple environments (temporal, external and internal Organizations operate in multiple environments (temporal, external and internal Schein (1988) suggests that that organizations have to continually achieve external adaptation and internal integration Schein (1988) suggests that that organizations have to continually achieve external adaptation and internal integration Organizations need to be able to anticipate, where possible, opportunities and threats and react with knowledge to the ‘unpredictable surprises’ Organizations need to be able to anticipate, where possible, opportunities and threats and react with knowledge to the ‘unpredictable surprises’ There needs to be an understanding of formal aspects of organizational life and how to respond to pressures from the environments in which the organization operates There needs to be an understanding of formal aspects of organizational life and how to respond to pressures from the environments in which the organization operates Change is leveraged through strategy, structure and operational processes Change is leveraged through strategy, structure and operational processes

36 Slide 8.36 Bernard Burnes, Managing Change, 5 th Edition, © Pearson Education Limited 2009 Case Study

37 Slide 8.37 Bernard Burnes, Managing Change, 5 th Edition, © Pearson Education Limited 2009 Activity ( Senior & Fleming) Activity ( Senior & Fleming) 1. List factors that you can think, of which could affect what or how an organization chooses to produce or sell, how the goods and services might be marketed, and the way in which work might get done. 2. Has your organization, or one with which you are familiar, changed in the areas highlighted above? 3. Have you personally changed how you choose or buy your products and services over the last few years? If so, identify some examples and think why this might be the case.


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