PressNordeste App How may we get to younger readers? Renew our target
We want to attract new public to consume news from Jornal Nordeste, Jornal Terra Quente e Rádio Brigantia.
Idea: Develop a user-friendly App that provide them with information - local news - through push-up notifications The information is delivered when the user chooses to The news are filtered by topic/section/ town
Problem: younger people do not read news on printed edition or does not look for information in the traditional sources.
Target: young readers and people that use social media and mobile platforms. Our goal is to attract new public to local news provide the information we produce to a wider range of people.