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03/05/20151 Women, Beauty, Magazines MIT3214. 03/05/20152 Cosmopolitan 11 th largest (by revenue) in US $490million revenue (2006) 75% from advertising.

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Presentation on theme: "03/05/20151 Women, Beauty, Magazines MIT3214. 03/05/20152 Cosmopolitan 11 th largest (by revenue) in US $490million revenue (2006) 75% from advertising."— Presentation transcript:

1 03/05/20151 Women, Beauty, Magazines MIT3214

2 03/05/20152 Cosmopolitan 11 th largest (by revenue) in US $490million revenue (2006) 75% from advertising 59 editions, 36 languages, Cosmetics, clothes, TV show Global brand

3 Cosmo: Origins Helen Gurley Brown Revamps Cosmo in late 1960s Sex and the Single Woman Beyond domesticity (sex, relationships, workplace) UK edition /05/20153

4 Scholarship on Women’s Magazines 1.Women as Sex Object 2.Simplified/De-politicized World 3.Trivial Things 03/05/20154

5 Cosmoland Imaginary World/Playful Fantasy Independence, Power, Fun “Fun, Fearless, Female” Agency: Sex & Social Relationships Tongue-in-cheek 03/05/20155

6 6 Cosmo-Imaginary: Visual Representation Abstract/Stylized Harmony Color Coordination Non-Descript Backgrounds/Settings

7 03/05/20157 Cosmoland- Idealized, Beautiful World Beauty/sexuality empowering like magic slipper/shoe Beautify people/bodies in different spaces Products (lipstick) as magically empowering

8 03/05/20158 Imagery: Energy, Motion Women jumping for joy Active, but doing little female agency linked to body

9 03/05/20159 Cosmoland: Sexual Discourse 1.“Sexual Signature” Column 1. Reader naive/vulnerable 2. Step-by-Step instructions 3. Expert Advice 4. “Sex-kitten supreme” 1.Tongue-in-cheek/ironic tone

10 03/05/ Sexual Transgression –”Fearless” Common examples? How Unconventional?

11 03/05/ Sexuality 1.Pleasing Him 2.Manipulate men via sexuality/body

12 Cosmo/Ideology Formation 1.Social interaction not intellectual, technical skills 2.Succeed by pleasing/ manipulating others (body/beauty/sexuality) 3.Scope of agency 4.Playful fantasy 1. Reality resides w/ ads/ products 03/05/201512

13 03/05/ Cosmo Patent Medicine tradition diet/weight loss pills bust enhancing pills psychics not illness, but unattractiveness

14 03/05/ Cosmo Relevant past terms/concepts Reification Commodity fetishism Consumer sovereignty False symbolism/false needs

15 03/05/ Technologies of the Self Michel Foucault/Disciplinary Power Discourse/Power/the Subject Production of Knowledge Disciplinary techniques how we become self-regulating subjects ‘micro-physics of power’ private selves

16 03/05/ Enterprising Self “Managed Self” flight attendant uniform external managerial control Physical appearance, behavior, attire monitored, regulated by company “Enterprising Self” business executive: self- selected attire

17 03/05/ Enterprising Self Technical system for managing the self Dress manuals: “Molloy’s” Image consultants; “wardrobe engineering” Not genuine freedom regime of self-management

18 03/05/ Cosmo/Disciplinary Power Pleasure/Techniques/Work Sex Advice (Instruction?) “invasion of play by the rhetoric of achievement” Attraction/Efficiency/Rationality manual for heterosexual attractiveness/sociability/sexual relations

19 03/05/ Discourse: Effects of Representation (Kilbourne) Manufactured body Segmented body Self-objectification/Male Objectification


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