Presentation on theme: "03/05/20151 Women, Beauty, Magazines MIT3214. 03/05/20152 Cosmopolitan 11 th largest (by revenue) in US $490million revenue (2006) 75% from advertising."— Presentation transcript:
03/05/201515 Technologies of the Self Michel Foucault/Disciplinary Power Discourse/Power/the Subject Production of Knowledge Disciplinary techniques how we become self-regulating subjects ‘micro-physics of power’ private selves
03/05/201516 Enterprising Self “Managed Self” flight attendant uniform external managerial control Physical appearance, behavior, attire monitored, regulated by company “Enterprising Self” business executive: self- selected attire
03/05/201517 Enterprising Self Technical system for managing the self Dress manuals: “Molloy’s” Image consultants; “wardrobe engineering” Not genuine freedom regime of self-management
03/05/201518 Cosmo/Disciplinary Power Pleasure/Techniques/Work Sex Advice (Instruction?) “invasion of play by the rhetoric of achievement” Attraction/Efficiency/Rationality manual for heterosexual attractiveness/sociability/sexual relations
03/05/201519 Discourse: Effects of Representation (Kilbourne) Manufactured body Segmented body Self-objectification/Male Objectification
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