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The Entrepreneurial Musician Jeffrey Nytch, DMA Director, The Entrepreneurship Center for Music The University of Colorado - Boulder.

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Presentation on theme: "The Entrepreneurial Musician Jeffrey Nytch, DMA Director, The Entrepreneurship Center for Music The University of Colorado - Boulder."— Presentation transcript:

1 The Entrepreneurial Musician Jeffrey Nytch, DMA Director, The Entrepreneurship Center for Music The University of Colorado - Boulder

2 Means different things to different people... Buzzword... Artists are suspicious of it... Weird French word.

3 Starts something new Innovative Related to a market Meets a need Can be for-profit or non-profit Be a single person or an organization Can be a new approach or paradigm Entrepreneurial Qualities

4 Entrepreneurs launch a product, venture or paradigm that applies a creative solution to an unmet need in the marketplace. The MARKET will VALUE the PRODUCT that meets its NEEDS.

5 PRODUCT - What do I have to offer? What are some musical products?

6 MARKET - Who is my product for?

7 MARKET #2 What does my market(s) want/need? How might I fill those needs?

8 NEED - What is the unmet need?

9 VALUE - not just monetary

10 The MARKET will VALUE the PRODUCT that meets its NEED How do we apply that??

11 The Entrepreneurial Process 1. What do I/we have to offer? 2. Who is my target market, and what needs of theirs can I/we address? 3. Create a solution to fill the need 4. Feasibility 5. Make a plan 6. Deliver with unwavering excellence

12 The Value Proposition XYZ is a [entity]. Through its [features], it provides [unique benefits] to [target market]. “Vic’s Coffee is a Boulder-based coffee house. Its gourmet coffee and convenient, fast service provide a welcoming environment for people meeting with their friends or a stimulating fix for on-the-go professionals.”

13 The Value Proposition XYZ is a [entity]. Through its [features], it provides [unique benefits] to [target market]. “Jeffrey Nytch is a composer in the ‘classical’ tradition. Through his 20+ years of professional experience and his highly developed craft, he provides music that is accessible to both the performers/organizations who commission him and their audiences.”

14 The Value Proposition XYZ is a [entity]. Through its [features], it provides [unique benefits] to [target market]. YOU:

15 Questions/Discussion


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