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Managing Creativity Chapter 12 Presented by Chase Breland 3/23/11.

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Presentation on theme: "Managing Creativity Chapter 12 Presented by Chase Breland 3/23/11."— Presentation transcript:

1 Managing Creativity Chapter 12 Presented by Chase Breland 3/23/11

2 “Weird Ideas that Work- Building Companies where Innovation is a Way of Life” by Robert Sutton Professor of Management Science at Stanford Engineering School and researcher in the field of Evidence- based Management. Professor of Management Science at Stanford Engineering School and researcher in the field of Evidence- based Management. Ph.D. Sutton received his Ph.D. in Organizational Psychology from The University of Michigan and has served on the Stanford faculty since 1983 Ph.D. Sutton received his Ph.D. in Organizational Psychology from The University of Michigan and has served on the Stanford faculty since 1983 He used to teach at the Haas Business School and was a Fellow at the Center for Advanced Study in the Behavioral Sciences during the , , and academic years He used to teach at the Haas Business School and was a Fellow at the Center for Advanced Study in the Behavioral Sciences during the , , and academic years Latest Publications: Latest Publications: No Asshole Rule: Building a Civilized Workplace and Surviving One that Isn’t (2007)No Asshole Rule: Building a Civilized Workplace and Surviving One that Isn’t (2007) Good Boss, Bad Boss: How to be the Best…And Learn from the Worst (2007)Good Boss, Bad Boss: How to be the Best…And Learn from the Worst (2007)

3 Managers who want to create innovation Managers are continually working on how to deal with stimulating new ideas, services and products Managers are continually working on how to deal with stimulating new ideas, services and products i.e. Michael Dell (Founder of Dell Computer Corp)i.e. Michael Dell (Founder of Dell Computer Corp) In contrast, Managers In contrast, Managers that like routines may end up stifling innovation and not even be aware of this. Even Managers with the best of intentions may be destructive Even Managers with the best of intentions may be destructive i.e. Lotus Development Corp (now part of IBM)i.e. Lotus Development Corp (now part of IBM)

4 Best Management is Sometimes No Management Some of most innovative companies manage with: Some of most innovative companies manage with: Soft touchSoft touch Getting out of the wayGetting out of the way Letting employees take charge of themselves and their jobs.Letting employees take charge of themselves and their jobs. i.e. Gillette i.e. Gillette Management delegates authority: Management delegates authority: By Enhancing productivityBy Enhancing productivity By Suggesting employee commitmentBy Suggesting employee commitment i.e. Phil Jackson ( Chicago Bulls Head Coach) i.e. Phil Jackson ( Chicago Bulls Head Coach)

5 Innovation Means Selling not just Inventing New Ideas All about Selling! All about Selling! Innovators try to sell their ideas to peers and bosses first Innovators try to sell their ideas to peers and bosses first If an innovator cannot sell the idea or find a rep to do it, it rarely goes beyond the innovators mind If an innovator cannot sell the idea or find a rep to do it, it rarely goes beyond the innovators mind Stanford University’s “Elevator Pitch”Stanford University’s “Elevator Pitch” In regards to start-up companies, wealthy entrepeneurs must convince their investors to support start-ups. In regards to start-up companies, wealthy entrepeneurs must convince their investors to support start-ups. i.e. in 1880-gas lighting vs. 12 watt bulbs of Thomas Edisoni.e. in 1880-gas lighting vs. 12 watt bulbs of Thomas Edison

6 Innovation Requires both Flexibility and Rigidity Flexibility- need to be to able to generate different ideas Flexibility- need to be to able to generate different ideas Rigidity- helps define problems narrowly enough so they can be talked about in a constructive way Rigidity- helps define problems narrowly enough so they can be talked about in a constructive way Finding a balance between Flexibility and Rigidity Finding a balance between Flexibility and Rigidity Best Strategy:Best Strategy: 1. Keep the problem rigid and possible solutions flexible i.e. Disneyi.e. Disney 2. Hold the solution constant and let problems vary (or be flexible) i.e. 3M and iPhonei.e. 3M and iPhone

7 Incite and Uncover Discomfort Discomfort isn’t fun Discomfort isn’t fun But it helps people to avoid and break out of mindless actionBut it helps people to avoid and break out of mindless action It occurs when people imagine dumb things and try to do themIt occurs when people imagine dumb things and try to do them When people argue over their precious ideasWhen people argue over their precious ideas When employees defy bossesWhen employees defy bosses i.e. Oil of Olay i.e. Oil of Olay Many successful ideas were born after someone got upset about something and then did something about it.Many successful ideas were born after someone got upset about something and then did something about it. Discomfort also plays another role Discomfort also plays another role i.e. Bicycle Seat Lock i.e. Bicycle Seat Lock

8 Treat Everything like a Temporary Condition When things are working well this does not mean that they will continue to work that way When things are working well this does not mean that they will continue to work that way Organizations need to treat everything from procedure, to product lines to teams as eventually discontinuing Organizations need to treat everything from procedure, to product lines to teams as eventually discontinuing Temporary organizations are constantly disbanding to get things done, to invent and stop mindless action. Temporary organizations are constantly disbanding to get things done, to invent and stop mindless action. i.e. Twitteri.e. Twitter

9 Make Process as Simple as Possible Law of Parsimony= make everything as simple as possible. Law of Parsimony= make everything as simple as possible. Focus on what matters and ignore everything elseFocus on what matters and ignore everything else Innovation can be simplified by reducing the number of products or services developed and sold.Innovation can be simplified by reducing the number of products or services developed and sold. i.e. Apple Computers i.e. Apple Computers If everyone follows a simple vision:If everyone follows a simple vision: Speeds development Speeds development Focuses effort Focuses effort Results in simpler products or services Results in simpler products or services

10 AJ Schuler’s Steps in the Process of Innovation 1. Select the most promising innovators 2. Create buffer zones 3. Give innovators room to play 4. Resist the temptation to look for immediate results 5. Commit to driving the best ideas through to implementation

11 Innovation Means Living with Some Nasty Drawbacks Can be annoying and frustrating Can be annoying and frustrating Things need to be done that are unpleasant even frightening Things need to be done that are unpleasant even frightening You may hire people you don’t like or that don’t like you You may hire people you don’t like or that don’t like you There may be confrontation-people that worked for us defying requests There may be confrontation-people that worked for us defying requests People may never be taught what they are supposed to do People may never be taught what they are supposed to do Things may never be or get finished Things may never be or get finished Even the average person, thinks they will succeed; but only a small % succeed Even the average person, thinks they will succeed; but only a small % succeed An employee or the company may be a casualty An employee or the company may be a casualty i.e. Intel i.e. Intel

12 Learn to Fail Faster, Not Less Often Companies should not reduce the number of “screw-ups” Companies should not reduce the number of “screw-ups” According to Forbes and Red Herring MagazinesAccording to Forbes and Red Herring Magazines

13 Open is Good, Closed is Bad Creates variance and different perspectives Creates variance and different perspectives Blend ideas with what you are already know and invent new management practices, services and products Blend ideas with what you are already know and invent new management practices, services and products i.e. Regional Advantage by Anna Lea Saxeniani.e. Regional Advantage by Anna Lea Saxenian If one company owns a solution to a problem, this may spur people in other companies to invent an alternate solution. If one company owns a solution to a problem, this may spur people in other companies to invent an alternate solution. By being open to diverse people, ideas and products will get better and better. By being open to diverse people, ideas and products will get better and better. i.e. Linuxi.e. Linux Companies offer sabbaticals or allow employees time to work on their own projects Companies offer sabbaticals or allow employees time to work on their own projects

14 Class Question Do any of you all feel like work an innovative company?

15 Attitudes of Innovation 1.) In order to help make a company more innovative it is more important for the people in the company to have right ideas toward their work and each other, than the exact methods of innovation. 2.) Emotions and feelings drive people to work hard and turn good ideas into reality. 3.) Innovative companies are filled with people who are passionate about solving problems. 4.) If people are playful and curious – innovation occurs 5.) Employees need the ability to switch emotional gears between cynicism (deep doubt) and belief (confidence) to remain pioneering. 6.) We should all ask ourselves questions like: “What if these ideas are true?”“What if these ideas are true?” “How might I help organize or manage my company differently?”“How might I help organize or manage my company differently?” “How can I act differently to make myself more creative?”“How can I act differently to make myself more creative?”

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17 References Dell, Michael. “Direct From Dell.” Retrieved 13 March https://www.1000advices.com/guru/org.html Dell, Michael. “Direct From Dell.” Retrieved 13 March https://www.1000advices.com/guru/org.html https://www.1000advices.com/guru/org.html Hansen, Eric. “Managing for Innovation: Insights Into a Successful Company.” Forest Products Journal. 1 Sept Retrieved 16 March Hansen, Eric. “Managing for Innovation: Insights Into a Successful Company.” Forest Products Journal. 1 Sept Retrieved 16 March “Innovation Strategies for Creating Competitive Advantage.” Research Technology Management. May-June Retrieved 3 March “Innovation Strategies for Creating Competitive Advantage.” Research Technology Management. May-June Retrieved 3 March Miller, Claire Cain. “Mom-and-Pop Operators Turn to Social Media.” The New York Times. 23 July Retrieved 19 March Miller, Claire Cain. “Mom-and-Pop Operators Turn to Social Media.” The New York Times. 23 July Retrieved 19 March Schuler, A.J. “Business Creativity and Innovation: How to Build an Innovative Culture.” Retrieved 13 March Schuler, A.J. “Business Creativity and Innovation: How to Build an Innovative Culture.” Retrieved 13 March

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