Presentation on theme: "Thinkertoys: A Handbook of Business Creativity for the 90s by Michael Michalko Review by David E. Goldberg University of Illinois at Urbana-Champaign email@example.com."— Presentation transcript:
1 Thinkertoys: A Handbook of Business Creativity for the 90s by Michael Michalko Review by David E. GoldbergUniversity of Illinois at Urbana-Champaign
2 Author & OrganizationAuthor: Full time creativity consultant for F500 firms.Categories:Linear thinkertoysIntuitive thinkertoysGroup thinkertoysEndtoys
3 Tick-Tock Based on work of Prescott Lecky. Need for consistency. Tick: negative views.Tock: refutation of negative viewRelated:Creative is as creative believes.Remember successes.Write what you wish to be true.
4 Mind Pumping Idea quota Getting tone: really paying attention. Dukes of habit: intentionally changing habits.Feed your head: select carefully, outline, take notes.Content analysis: attention to world around you.Brainbanks: clippings in a bucket.Travel junkieCapturing idea birds.Idea log: categories of interest.
5 Challenges Journal of problems Bug list List of benefits Challenge statementIn what ways might I …SynonymsStretchDecompose, why else, how else?
6 Linear Thinkertoys Reverse assumptions Slice and dice Cherry picking: describe challenge in two words, split attributes.Think bubbles: mind map of related ideas.
7 Scamper Based on Osborn Substitute Combine Adapt Modify Put to other usesEliminate or minifyRearrange
8 Tug of War Write challenge Describe best case and worst case List conditions of the situationNote tug of war
9 Idea Box List challenge List parameters List variations Try different combinations
10 Idea GridFCB Grid by Richard Vaughn, of advertising firm Foote, Cone, & Belding.High-low involvement vs. think & feel.Marketing of products.
11 Toothache Tree Fishbone diagram. State challenge Identify major obstacles
12 Phoenix List List of questions at CIA Steps: Write your challenge Ask Phoenix questionsRecord answers
13 What is Your Business? Steps: Ask what is our business? Define products/services, markets, functions, technologies.Under each, write keywordsMix and match to explore new ideas.
14 Future Fruit Steps: Identify a problem. State a decision to be made Identify the forces that impact on decisionBuild scenarios based on principal forcesDevelop scenarios into narrativesSearch for business opportunities in each
15 Brutethink Random stimulation + forced connection Steps: Bring in a random word (truly random)Simple and familiar words the best.Think of variety of things related to the wordMake forced connection to challenge
16 Hall of Fame Inspiration from and forced connection to famous words: Steps:Make list of people you admireChoose an advisor and pick a quotationPonder the quotationChoose thought or combo of thought that holds promiseAllow 5-10 minutes to generate ideas
17 Circle of Opportunity Perception changes over time. Steps: State challengeDraw circle numbered 1 to 12 like clockSelect 12 attributes specific to challengeThrow one die to pick first attributeThrow two dice to pick second attributeConsider them singly and togetherWrite down associations as they occur
18 Ideatoons Left-right shift and bridge Steps: Divide challenges into attributesDescribe each attribute by drawing abstract symbol on separate card (label on back)Look for ideas to link to your challengeAdd ideatoons as necessary
19 Clevor Trevor Bust blocks of expertise Steps: Talk to someone outside your fieldSeek idea peopleDraw out creativity in strangers you meetListen
20 Chilling Out Alpha waves promoted by Quiet environmentSpecific techniquePassive attitudeComfortable positionTechniques: body relaxation, meditation, Truman’s foxhole
21 Blue Roses Managers use intuition (Isenberg): Sense problemsPerform well-learned patternsSynthesis of patternGutcheck rational answerBypass rational answer with quick solutionIntuition must be developed and incorporated with reason.
22 Three Bs Great discoveries made in bus, bed, or bath. Need to encourage incubation.Steps:Identify challenge.Prepare: collect dataInstruct brain to solveIncubate: let goEureka
23 Rattlesnakes and Roses Analogical reasoning: personal, direct, symbolic, fantasy.Steps:State challengeChoose keyword in challengeChoose parallel or distant fieldList images of parallel field, choose rich ones.Look for similarities and connections between two components of the analogy
24 Stone Soup Radical “What if” leads to radical solutions Steps: Stipulate challengeList as many “what if” challenges as possible.Answer questions posed by challenges
25 Color Bath Steps: Variations Relaxation Select basic color Imagine color as small ball of lightAffirm the colorVariationsTalking to an object (money)
26 Dreamscape Use dreams actively to solve problems. Steps: Formulate question about challengeWake up early to record dreamRecord dream in dream journalHow were people, places, and events related to query? What is answer from dream?
27 Da Vinci’s Technique Use drawing and thinking to solve problems. Steps:Review challengeRelaxChoose formatDraw without conscious directionExamine drawingWrite down first word that comes to mindCombine words to form paragraph & relate to challenge
28 Dali’s Technique Hypnogogic imagery Steps: Think about challenge Relax Quiet mindQuiet eyesRecord experiences immediatelyLook for associations
29 Not Kansas Steps Relax Ask unconscious for answer Take guided imagery tourAccept whatever messages occur
30 Rice Storm Steps (for problem understand or solution): Leader expresses area of concernEach person writes facts (one per card) on cards related to concernRedistribute cardsLeader picks and reads one card.Others select related factsGive grouping a nameContinue until all words in name sets.