Presentation on theme: "MORRO BAY TOURISM BUSINESS IMPROVEMENT DISTRICT 5 year results."— Presentation transcript:
MORRO BAY TOURISM BUSINESS IMPROVEMENT DISTRICT 5 year results
Morro Bay TBID Collection begins June of 2009 year ends June 30, 2010 2009/10 City of Morro Bay Averages: Number of Hotel/Motel Rooms: 915 Hotel/Motel occupancy:47% Average Daily Rate:$93.46 Revenue per Available Room:$45.58 TOT collected – Hotel/Motel: $1,525,699 TOT collected – Trailer Park$158,834 TOT collected – Vacation Rental:$136,494 TOTAL TOT COLLECTED FOR CITY:$1,820,977
Morro Bay TBID 2014 Impact figures 2013/2014 City of Morro Bay Averages: Number of Hotel/Motel Rooms: 903 Hotel/Motel occupancy:60% Average Daily Rate:$ Revenue per Available Room:$64.84 TOT collected – Hotel/Motel: $2,142,221 TOT collected – Trailer Park$181,544 TOT collected – Vacation Rental:$191,559 TOTAL TOT COLLECTED FOR CITY : $2,515,325
TOT Collection to City Budget 2014
TOT and Revenue growth since TBID collection/Marketing began in 2009
What is the future 2015? Here is what we know: City Budget for TOT:$2,250,000 July 2014 Hotel/Motel Revenue broke $3,000,000 for the first time ever at:$3,43,192 August followed with a second record at: $3,292,629 Many of our partners in restaurants and retail are reporting record sales as we wait for figures to arrive. With the continuation of partnerships in marketing, the Restaurant and Retail segments, the City, County, State and beyond we are optimistic about the future of tourism in our community.