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>>0 >>1 >> 2 >> 3 >> 4 >> Book in a Box Extension task Visual literacy: Create a book trailer.

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Presentation on theme: ">>0 >>1 >> 2 >> 3 >> 4 >> Book in a Box Extension task Visual literacy: Create a book trailer."— Presentation transcript:

1 >>0 >>1 >> 2 >> 3 >> 4 >> Book in a Box Extension task Visual literacy: Create a book trailer

2 >>0 >>1 >> 2 >> 3 >> 4 >> Functions of a film trailer Trailers are structured to include the best bits of a film to encourage as many people as possible to see the film at the cinema. They can stand alone as a work of art. A good trailer is one which is attention-grabbing, to the point, convincing and memorable. The trailer campaign is one of the first media for advertising a film. It will be shown in cinemas with appropriate films. It will also feature on film-related websites, like imdb.

3 >>0 >>1 >> 2 >> 3 >> 4 >> Film Trailer Elements Sound effects and music: The opening sound The initial sound effect is designed to immediately grab your attention. It's the "aural setup," and will instantly let you know what kind of film is being previewed. The music (that may not feature in the movie). The voiceover Watch the first 20 seconds of this without, then with sound as an example of effective use of sound:

4 >>0 >>1 >> 2 >> 3 >> 4 >> Features of a good film trailer Clearly signals the genre.

5 >>0 >>1 >> 2 >> 3 >> 4 >> Editing Camera angles e e The motion graphics and titles

6 >>0 >>1 >> 2 >> 3 >> 4 >> Ok, you can watch the whole trailer... Pay attention, as we’re going to discuss the media features that make this effective afterwards.

7 >>0 >>1 >> 2 >> 3 >> 4 >> Audience What impression of the film does the trailer give you? How has it tried to persuade its target audience? How much do you know about the plot? How has the trailer been edited to suit the target audience? Consider the use of music and diegetic sound. Which is more emotionally involving?

8 >>0 >>1 >> 2 >> 3 >> 4 >> Book Trailers Use techniques similar to those of movie trailers. They have been used increasingly since 2002; the term has been a US- registered trademark of Circle of Seven Productions, who regularly win awards. There is a very fine line between producing a trailer which allows the reader the freedom to create their own mental images of the characters and locations and one which goes too far and looks more like a trailer for a movie. This is a design issue unique to the book trailer genre. Like anything else the skill consists of finding the right balance, the happy medium between cinematic over-production and an uninspiring series of stills and straplines. Another fatal mistake is to produce a cinematic book trailer which looks and sounds more like a music video interspersed with short pieces of text and no voice-over.

9 >>0 >>1 >> 2 >> 3 >> 4 >> A good book trailer can reach more people than a film trailer. Thanks to popular sites like has 900,000 unique visitors a day - iTunes, Google Video, and Yahoo, publishers and authors can post their trailers for the world to see. The key is to create a video that people want to pass on to their friends and connections. To add more punch and make the trailer viral, use special offers, humor, or suspense.

10 >>0 >>1 >> 2 >> 3 >> 4 >> Useful websites,, YouTube, The Book Standard,, Harperteen, Random House

11 >>0 >>1 >> 2 >> 3 >> 4 >> Why bother with books when films are so much better? _cats_jealous_psa _cats_jealous_psa So you can use your imagination!

12 >>0 >>1 >> 2 >> 3 >> 4 >> Book trailers: 3BC55D6 The One and Only Ivan 3BC55D6 black-heart-blue black-heart-blue Matched Ally Condie D4B The Maze Runner (a bit scary and film-like) D4B Leviathan Scott Westerfeld The Book Thief PL0408A9E893BC55D6&feature=results_main Miss Peregrine’s Home for Peculiar Children PL0408A9E893BC55D6&feature=results_main

13 >>0 >>1 >> 2 >> 3 >> 4 >> Now design your own… Bearing all these things in mind, it is now your turn to design your own book trailer for your chosen novel. You can use the following media to help you: Windows Live Movie Maker imovie (an app) see Or

14 >>0 >>1 >> 2 >> 3 >> 4 >> How to Make a Book Trailer Storyboard your ideas. Since you only have a minute or so to work with, think carefully about the length of time each image or section of video or animation uses. The first thing you want to consider is how to convey the idea of your book, and get people excited about it - excited enough to want to buy it! Watch several book trailers at YouTube (there are some on this lens). Think about whether you want something simple, such as you, the author reading a passage of your book? If you are uncomfortable with the idea of dong a reading, take another approach. Perhaps a video compiled of still images. Or a mixture of stills and video. Some trailers use animation. A musical background will add interest and emotion. What method of changing from one scene to the next do you want to employ? Do you want to fade to black? Or use some kind of manipulation that gives the impression of a page turning, or a spiralled fade? Think about good movie trailers, since most people are more familiar with those. What made you want to go see the movie? Did the intensity build as the trailer progressed? Did the music quicken, or become foreboding?

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