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PD6 for PDP 2014 prof. Eetu, Heidi, Martti What is PD6? Product Development simulation in 6 hours Pressure, haste, mission impossible Thinking by doing,

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Presentation on theme: "PD6 for PDP 2014 prof. Eetu, Heidi, Martti What is PD6? Product Development simulation in 6 hours Pressure, haste, mission impossible Thinking by doing,"— Presentation transcript:

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2 PD6 for PDP 2014 prof. Eetu, Heidi, Martti

3 What is PD6? Product Development simulation in 6 hours Pressure, haste, mission impossible Thinking by doing, hands-on, testing Idea generation, demonstration & evaluation Licence to act differently & Serious Play

4 PD6 for whom? Team based exercise Students, professionals All professions, fields, interdisciplinary

5 What is needed? Team working space (ENG, Kino, …) Materials, tools, samples Assignements (by instructors) Access to information

6 Schedule (4 teams) 09:00Introduction 09:30Kick-start & plan 10:30Headquarters subteams individuals Checkpoint 1: (we come to you) 11:00Team 1 11:10Team 2 11:20Team 3 11:30Team 4 Checkpoint 2: (2 person/team shall meet us at Barn) 13:30All Teams CP2 15:00Final presentations Team 1 Team 2 Team 3 Team 4 15:30Feedback Awards and end Cleaning

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8 History of PD6 Experimental platforms: Future Lab of Product Design ( ) Aalto Design Factory (2008-) Common goals ”To educate the world’s best product designers!” Hard & soft elements supporting design How to make the best out of what we have?

9 Some research findings Problems in industry Poor idea generation process Taking ideas further Related problems in PDP Getting started in teams Clarification of the task Communication

10 How the customer explained itHow the Project leader understood itHow the Analyst designed itHow the Programmer wrote itHow the Business Consultant described itHow the project was documentedWhat operations installedHow the customer was billedHow it was supportedWhat the customer really needed

11 Motivation for PD6 Fail faster to success sooner Think to build – and, build to think Team building, roles & communication Fits for various problems; experts, novices

12 PRODUCT DESIGN AS WE SEE IT PD6 Workshop

13 A Linear Process...Commonly builds on one idea...is necessary...eventually...is good for management

14 Product design is non-linear! Prototype for purpose! Focus more on the problem...than on the process Interaction (ask-watch-learn-try)

15 The PD6 Process

16 Team Roles (most obvious...) Project Manager management, team building Industrial Designer usability, appearance, form Production Engineer manufacture & assembly, logistics Marketing & Business customer needs, distribution, finance After Sales maintenance, life-cycle control Mechanical Engineer feasibility, specifications & details “If you have a hammer in hand, just nails are catching your eye”

17 Team Roles (more creative...) Time Manager efficient and precise usage Story Designer ensuring full understanding Data Mining Engineer obvious and unexpected sources User do we really understand Test manager what and how Risk & Opportunity what if “If you have a hammer in hand, just nails are catching your eye”

18 Idea Generation Brain storm rules Time pressure - flow Ways-of-working Visualise & materialise ideas Finish with evaluation & summary

19 Demo or Die Focus on essential Use supporting media Show evidence Ensure understanding

20 Summary: Key Elements of PD6 Prototype it (even several rounds whenever possible) ”quick-n’-dirty ” Ask, watch, learn, try Having fun – but why is it so important? Stick to the schedule ”demo or die”

21 Creativity in PD6 Creative time management? Perspectives to the problem? How to get information? Different role play in team? How to experiment, prototype or test? Presentation or demo – what makes “it”?

22 DESIGN BRIEF PD6 Workshop

23 PD6 assignment fo NEST Redesign the camping tent for better connectivity and demonstrate the concept

24 PD6 assignment fo Norpe Design and demonstrate a plugin cabinet for new food retail concept

25 PD6 assignment fo Ducter Design and demonstrate a realistic training experience for duck hunting

26 PD6 assignment fo Valmet Design and demostrate a concept for loading up heavy paper machine components into standard container

27 Demonstrating Your Concept… Sketches, illustrations Mock-ups, models Pictorial collages Theatre play Story board Sound sketching

28 Requirements for Teams a plan for the day and roles exist (CP1) documenting (still-video-sound-test-usability-etc) phone call(s) made face-to-face meeting(s) with an external party testing done And all of those in a way that makes sence!

29 Requirements for Teams ”Model” e.g. 3-dimensional, tangible or visual product; a prototype, mock- up, scale model or demonstrator that helps the audience to understand the value of your idea. Convince us! Story telling / presentation (5 min = 300 sec !) 1-plan 2-design 3-rehearse 4-try to be sharp, precise, professional! No more than 3 powerpoints (if any)

30 Obvious remarks -ease of use, user experience -(manufacturing) cost issues -modularity -safety -variety of users (age, sex, size, profession,...) -statements against existing solutions -what makes quality -retrofit -sustainability

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33 PD6 workshop BEST Summer Course 2008 ?


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