Where does it fit in the organization? Should it be part of the strategic plan? Who should be part of trendwatching? Questions to ask
The Evolution of Our Innovation Champions In 2009, OCLS had 3 groups in place to monitor and support trends and idea development. In 2010, with a clean slate, the Innovation Champions were born. Administration and management identified staff who have demonstrated interest in innovation.
Continue monitoring trends Support staff with ideas seeking direction Contribute ideas Partner with staff to execute ideas Recognize staff with implemented ideas The shift
Wiki… Blog… Dedicated webpage Google Wave What did we use?
Papers, websites, magazines, blogs, news, etc. Alerts TV, movies, radio Customers, coworkers, friends, family Competitors Shops, museums, hotels, airports Eavesdropping, chat rooms, conversations Where is the inspiration?
Kickstarter …these increasingly business-savvy consumers are often looking for both a financial and an emotional return, and therefore only brands that are open, friendly, honest, trusted, transparent, and somewhat ‘human’ will prove able to attract enthusiastic CUSTOWNERS. (http://trendwatching.com/trends/10trends2013/?presumers)http://trendwatching.com/trends/10trends2013/?presumers
Anyone can be a trendwatcher or innovator. Ideas don’t have to be BIG. It doesn’t mean that you have to be the first to have the idea. You don’t have to have an exact idea. Share, share, SHARE ! What’s the secret?
Create a space to track trends/ideas Try stuff out Be open-minded Monitor trends regularly Look cross-industry Do’s
Apply all trends to all people Be overwhelmed-celebrate! Be shortsighted Be afraid to explore an idea Dismiss fads Don’ts
Administrative buy-in Administrative support Staff buy-in Ambassadors Freedom of ideas Freedom to fail What do you need?