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Create and Innovate! How To Champion Creativity and Innovation in Your Organization Wendi Bost Kelly Pepo.

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Presentation on theme: "Create and Innovate! How To Champion Creativity and Innovation in Your Organization Wendi Bost Kelly Pepo."— Presentation transcript:

1 Create and Innovate! How To Champion Creativity and Innovation in Your Organization Wendi Bost Kelly Pepo

2 “To have a great idea, have a lot of them.” –Thomas Edison “Instead of thinking outside of the box, get rid of the box.” –Deepak Chopra “Creativity is intelligence having fun.” –Albert Einstein

3 How it all began…


5 The takeaway: Every organization should have a person, group, or committee in place to actively monitor trends.

6 “A manifestation of something that has unlocked or newly serviced an existing consumer need, desire, want or value.” So what is a trend?

7 It’s not…

8 Nail Polish

9 Where we started est. 2005

10 The mission of the Trendwatchers Committee is to disseminate information about global trends and translate ideas into viable projects and services. Looking back

11 In 2005… Cell phone technology Social networking Gaming

12 Out with the old… In with the new…

13 Where does it fit in the organization? Should it be part of the strategic plan? Who should be part of trendwatching? Questions to ask

14 The Evolution of Our Innovation Champions In 2009, OCLS had 3 groups in place to monitor and support trends and idea development. In 2010, with a clean slate, the Innovation Champions were born. Administration and management identified staff who have demonstrated interest in innovation.

15 Continue monitoring trends Support staff with ideas seeking direction Contribute ideas Partner with staff to execute ideas Recognize staff with implemented ideas The shift

16 Wiki… Blog… Dedicated webpage Google Wave What did we use?


18 What are the details of your idea? What part of our strategic plan does this idea support and how? What are the costs versus benefits of your idea? What role will you play in the implementation?


20 Spreading the word Monthly posting on The Orange Peel…


22 Papers, websites, magazines, blogs, news, etc. Alerts TV, movies, radio Customers, coworkers, friends, family Competitors Shops, museums, hotels, airports Eavesdropping, chat rooms, conversations Where is the inspiration?

23 Some “official” trend sites

24 Kickstarter …these increasingly business-savvy consumers are often looking for both a financial and an emotional return, and therefore only brands that are open, friendly, honest, trusted, transparent, and somewhat ‘human’ will prove able to attract enthusiastic CUSTOWNERS. (

25 Local Harvests

26 Partnerships with nearby vendors and businesses. Neat tips for preventing hand swipes on the white board – HAIRSPRAY! Who knew?

27 Orange Blossoms


29 Welcome…

30 The Intervention The inspiration…

31 The outcome…

32 The results so far May-12Jun-12Jul-12Aug-12Sep-12Oct-12Nov-12Dec-12Jan-13Feb-13Mar-13TOTAL /campaign/intervention/default.asp590269143324035302221441231349 FROM: expiring hold notice 22 FROM: courtesy notice61897176671204653584342726 FROM: due date notice140172173143183117151787572901394 FROM: fine alert notice11108131153913126101 FROM: homepage promobox38642 1 2 395 /campaign/intervention/intervene.asp24782572019362117313222584 /intervention Vanity URL1701471252140289811167582 Intervention YouTube video2558746201926151712268531 Intevention emails SENT16102 3 113 36

33 QR Codes + eBooks =

34 More QR Codes

35 Google Photo Sphere


37 =

38 Anyone can be a trendwatcher or innovator. Ideas don’t have to be BIG. It doesn’t mean that you have to be the first to have the idea. You don’t have to have an exact idea. Share, share, SHARE ! What’s the secret?

39 Create a space to track trends/ideas Try stuff out Be open-minded Monitor trends regularly Look cross-industry Do’s

40 Apply all trends to all people Be overwhelmed-celebrate! Be shortsighted Be afraid to explore an idea Dismiss fads Don’ts

41 Administrative buy-in Administrative support Staff buy-in Ambassadors Freedom of ideas Freedom to fail What do you need?

42 Maker Space



45 Time, time, time Consistency Follow through Active buy in $$$ The Challenges

46 Where are we headed?


48 Wendi Bost 407.835.7446 Kelly Pepo 407.835.7306 Thank you!

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