Presentation on theme: "Create and Innovate! How To Champion Creativity and Innovation in Your Organization Wendi Bost Kelly Pepo."— Presentation transcript:
Create and Innovate! How To Champion Creativity and Innovation in Your Organization Wendi Bost Kelly Pepo
“To have a great idea, have a lot of them.” –Thomas Edison “Instead of thinking outside of the box, get rid of the box.” –Deepak Chopra “Creativity is intelligence having fun.” –Albert Einstein
How it all began…
The takeaway: Every organization should have a person, group, or committee in place to actively monitor trends.
“A manifestation of something that has unlocked or newly serviced an existing consumer need, desire, want or value.” trendwatching.com So what is a trend?
Where we started est. 2005
The mission of the Trendwatchers Committee is to disseminate information about global trends and translate ideas into viable projects and services. Looking back
In 2005… Cell phone technology Social networking Gaming
Out with the old… In with the new…
Where does it fit in the organization? Should it be part of the strategic plan? Who should be part of trendwatching? Questions to ask
The Evolution of Our Innovation Champions In 2009, OCLS had 3 groups in place to monitor and support trends and idea development. In 2010, with a clean slate, the Innovation Champions were born. Administration and management identified staff who have demonstrated interest in innovation.
Continue monitoring trends Support staff with ideas seeking direction Contribute ideas Partner with staff to execute ideas Recognize staff with implemented ideas The shift
Wiki… Blog… Dedicated webpage Google Wave What did we use?
What are the details of your idea? What part of our strategic plan does this idea support and how? What are the costs versus benefits of your idea? What role will you play in the implementation?
Spreading the word Monthly posting on The Orange Peel…
Papers, websites, magazines, blogs, news, etc. Alerts TV, movies, radio Customers, coworkers, friends, family Competitors Shops, museums, hotels, airports Eavesdropping, chat rooms, conversations Where is the inspiration?
Kickstarter …these increasingly business-savvy consumers are often looking for both a financial and an emotional return, and therefore only brands that are open, friendly, honest, trusted, transparent, and somewhat ‘human’ will prove able to attract enthusiastic CUSTOWNERS. (http://trendwatching.com/trends/10trends2013/?presumers)http://trendwatching.com/trends/10trends2013/?presumers
Partnerships with nearby vendors and businesses. Neat tips for preventing hand swipes on the white board – HAIRSPRAY! Who knew?
The Intervention The inspiration…
The results so far May-12Jun-12Jul-12Aug-12Sep-12Oct-12Nov-12Dec-12Jan-13Feb-13Mar-13TOTAL /campaign/intervention/default.asp FROM: expiring hold notice 22 FROM: courtesy notice FROM: due date notice FROM: fine alert notice FROM: homepage promobox /campaign/intervention/intervene.asp /intervention Vanity URL Intervention YouTube video Intevention s SENT
QR Codes + eBooks =
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Google Photo Sphere
Anyone can be a trendwatcher or innovator. Ideas don’t have to be BIG. It doesn’t mean that you have to be the first to have the idea. You don’t have to have an exact idea. Share, share, SHARE ! What’s the secret?
Create a space to track trends/ideas Try stuff out Be open-minded Monitor trends regularly Look cross-industry Do’s
Apply all trends to all people Be overwhelmed-celebrate! Be shortsighted Be afraid to explore an idea Dismiss fads Don’ts
Administrative buy-in Administrative support Staff buy-in Ambassadors Freedom of ideas Freedom to fail What do you need?
Time, time, time Consistency Follow through Active buy in $$$ The Challenges