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SummerSkin Q2 Report April-June 2014 Created by Resound Marketing Ilana Zalika, Matthew Bretzius and Vanessa Giacoppo.

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Presentation on theme: "SummerSkin Q2 Report April-June 2014 Created by Resound Marketing Ilana Zalika, Matthew Bretzius and Vanessa Giacoppo."— Presentation transcript:

1 SummerSkin Q2 Report April-June 2014 Created by Resound Marketing Ilana Zalika, Matthew Bretzius and Vanessa Giacoppo

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3 Milieu Magazine RegionalMarch/April 2014Visibility: 55,000 Trendy 10

4 Epionce NationalSpring/Summer 2014Visibility: 22,000 The HOT List

5 Lyra Mag NationalApril 12, 2014Visibility: 11,262 ACCESSORIES COUNCIL MOTHER'S DAY GIFTS “Breezy and practical-an infinity "Endless Summer Scarf "with a drawstring doubles as a pareo skirt, headscarf, -shoulder wrap (something we always need at the end of a beach day...with woven in sun protection.” -Lyra, Lyra Mag

6 Examiner NationalApril 14, 2014Visibility: 20,825,000 Protect Yourself from the Elements While Traveling “SummerSkin's Endless Summer Scarf Upon initial glance, this item looks like a cotton skirt that can be dressed up or down. But pull out the drawstring and one finds a very versatile item that can be also worn as an infinity scarf, shoulder wrap, or an instant hood. The fabric made from 93% Bamboo viscose/7% spandex offers UPF 50+ sun protection and is sized to fit most people. Choose from pink, yellow, white, brown, black, or gray colors.”

7 2 Girls 1 Outfit NationalApril 14, 2014Visibility: N/A Accessories Council Mother’s Day Top Picks 2014 “SummerSkin Endless Summer Scarf: This gift is like 100 gifts in one and mom is sure to love it. Fully equipped with UPF 50+ sun protection, this summer scarf can be worn as an infinity scarf, shoulder wrap, instant hood and even a skirt. It’s small and light and a perfect addition to mom’s beach bag.” - Christine & Jenna, 2 Girls 1 Outfit

8 Philly.com RegionalApril 16, 2014Visibility: 2,127,026 Mirror, Mirror: The sleek scarf goes on and on “Portland, Ore.-based designer Summer Kramer is celebrating the one-year anniversary of her SummerSkin clothing line that includes maxi dresses, pants, tops, and, yes, scarves fashioned from bold-hued bamboo and spandex blends.” -Elizabeth Wellington, Inquirer Fashion Writer

9 Philly.com RegionalApril 16, 2014Visibility: 2,127,026 Mirror, Mirror: The sleek scarf goes on and on “All during this awfully cold winter, I took comfort in infinity scarves. And although the winds are warming, I want to hold on to my stylish security blanket.” - Elizabeth Wellington, Inquirer Fashion Writer

10 The Inquirer RegionalApril 16, 2014Visibility: 330,485 “Portland, Ore.-based designer Summer Kramer is celebrating the one-year anniversary of her SummerSkin clothing line that includes maxi dresses, pants, tops, and, yes, scarves fashioned from bold-hued bamboo and spandex blends.” -Elizabeth Wellington, Inquirer Fashion Writer Mirror, Mirror: The sleek scarf goes on and on

11 Smarter Travel NationalApril 20, 2014Visibility: 1,038,400 10 Multiuse Travel Products You Need to Pack “The Endless Sumer Scarf pulls quintuple duty: It can be worn as a scarf, shoulder wrap, hood, or skirt, plus it's made from a sun-protective fabric with a UPF 50-plus rating. The bamboo/spandex fabric is light enough that the scarf is easy to bring anywhere and lightweight enough to wear on sunny days.” -Caroline Morse, Smarter Travel

12 Huff Post Travel NationalApril 22, 2014Visibility: 114,645,000 “The Endless Sumer Scarf pulls quintuple duty: It can be worn as a scarf, shoulder wrap, hood, or skirt, plus it's made from a sun- protective fabric with a UPF 50- plus rating. The bamboo/spandex fabric is light enough that the scarf is easy to bring anywhere and lightweight enough to wear on sunny days.” -Caroline Morse, Smarter Travel 10 Multiuse Travel Products You Need to Pack

13 Austin Lifestyle LocalMay 1, 2014Visibility: N/A Mother’s Day Gifting at its Best “SummerSkin is a clothing and accessories line sporting UV protection (SPF 50+) designed for everyday styles. Created by a mother herself who had melanoma, Summer Kramer is now helping all women stay healthy, active, and young, even under the sun. The hottest product is the Endless summer scarf ($49). With sun protection, multiple colors, and various ways to contort and reshape the scarf, this will become mother’s summer staple. With a built-in drawstring, wear the infinity scarf as a skirt, shoulder wrap, hoodie, and poncho. Kramer also recommends the Palazzo pant ($95). Coming from a daughter whose mom also had melanoma removed (on Mother’s Day weekend a few years ago, in fact), these types of garments are incredibly needed in the Texas sun.”

14 KATU LocalMay 1, 2014Visibility: 1,185,160 Cancer survivor creates stylish, sun-protective clothing line On May 1, 2014 Summer Skin was featured on KATU during a segment about protective sun wear.

15 KATU Online LocalMay 2, 2014Visibility: 713,200 Cancer survivor creates stylish, sun-protective clothing line “’Our scarf is one of our biggest sellers,” she told me as she showed the several ways customers can wear it. “Throw it over your bathing suit or put it on with jeans,” she continued as she grabbed a hot pink cardigan. She tried to re-create the clothing staples for women in a breathable but protective way. “They block 98 percent of the rays coming through,” she said about all of her garments. “Prevention is key.’” - Summer Kramer, Founder of SummerSkin

16 Fashionably Petite NationalMay 2, 2014Visibility: N/A Accessories Council Mother's Day Gift Picks 2014 “The SummerSkin Endless Summer Scarf ($49) is a versatile accessory that has built-in sun protection. It can be worn as an infinity scarf, shoulder wrap, instant hood and skirt. It's small and light enough to throw in your bag or easy to pack in your suitcase or weekend travel bag.” -Kim Weling, Fashionably Petite

17 Forays of a Finance Foodie RegionalMay 2, 2014Visibility: 16,600 Mother’s Day Gift Guide: The Hot 10! “The SummerSkin Open Cardigan is a classic piece that every fashionista should have in her closet—and not just because it is stylish, lightweight and goes with everything. Made of 93% Bamboo viscose and 7% spandex, this piece boasts UPF50+ sun protection, so it will block 98% of the sun’s harmful rays.” -Anne M. Raso, Forays of a Finance Foodie

18 InStyle NationalMay 8, 2014Visibility: 562,053 Would You Wear SPF-Infused Clothing?

19 Yahoo Shine NationalMay 9, 2014Visibility: 28,766,499 Would You Wear SPF-Infused Clothing?

20 Beauty High NationalMay 14, 2014Visibility: 598,800 10 Ways To Be Way Smarter About Sun Protection “Summer Kramer, a pharmacist, melanoma survivor and founder of SummerSkin points out that we need to protect our skin all year round, even on cold and cloudy days, and that sunscreen only takes us so far. On average, only about two hours! But sunscreen is only part of the equation. Kramer suggests checking the UV index, just like the weather, before heading out. This will give you a good indicator of how cognizant you need to be of protecting yourself on any given day. It can be cloudy and still have a high UV index!” -Aly Walansky, Beauty High

21 Parade NationalMay 19, 2014Visibility: 2,393,600 It's Skin Cancer Awareness Month! 5 Ways to Protect Your Skin Want to dial up your skin protection routine even further? Consider a chic, wide-brimmed hat when you’re out in the sun this summer. I like this woven one from Target ($14.99; Target.com). I’m also a fan of the SummerSkin clothing and accessories line, which are constructed with tightly woven bamboo and cotton blends and are naturally sun-protective. The Dolman Top is cute, and protective to boot ($72;yoursummerskin.com). -Rachel Weingarten, Parade

22 KSTP’s Twin Cities Live LocalMay 19, 2014Visibility: 1,748,070 Sun Protective Clothing On May 19, 2014, Emily Engberg of KSTP’s Twin Cities Live presented Summer Skin’s products on the show as examples of sun protective clothing.

23 Twin Cities Live LocalMay 22, 2014Visibility: 68,161 Sun Protective Clothing “Summer Skin was developed by Summer Kramer, a pharmacist who battled melanoma at 26. All of the clothing has UPF of 50 built in.”

24 KATU LocalMay 21, 2014Visibility: 1,185,160 Preventing melanoma: 'People don't always know what to look for' On May 21, 2014 KATU interviewed Dr. Sancy Leachman of OHSU. Summer Kramer, founder of SummerSkin, joined the OHSU Knight Cancer Institute’s Melanoma Community Registry. This registry will help researchers figure out how best to prevent, treat and detect melanoma, especially in the Pacific Northwest.

25 KATU Online LocalMay 21, 2014Visibility: 713,200 Preventing melanoma: 'People don't always know what to look for' “Some new artillery in the fight against melanoma is coming from OHSU and the Knight Cancer Institute. An unprecedented research project could help prevent the deadly skin cancer that hits Oregonians especially hard. That may sound surprising considering the reputation the Northwest has for dreary, wet weather. “

26 Huff Post France InternationalMay 26, 2014Visibility: 6,788,700 Des vêtements anti-UV créés par une survivante du cancer, Summer Krammer ‘Six ans et une guérison plus tard, SummerSkin est lancée sur Kickstarter et récolte 15 000 dollars de fonds. La marque met l’accent sur l’alternative chic qu’elle représente face à la concurrence anti-UV, uniquement destinée aux pêcheurs et aux surfeurs. “Nous avons choisi des tissus à la fois confortables et légers qui filtrent 98% des rayons solaires, quand les vêtements normaux, eux, ne parviennent qu’à en bloquer 5%.’” -Emeline Ametis, Huff Post France

27 Elle France InternationalMay 26, 2014Visibility: 2,227,700 ATTEINTE D’UN CANCER, ELLE CREE DES VETEMENTS ANTI -UV ‘Pour créer sa ligne de vêtements, Summer Kramer s’est « inspirée de [sa] propre garde-robe et lui a simplement ajouté, en prime, une protection solaire efficace », a-t-elle expliqué au site d’information. « Nous avons choisi des tissus à la fois confortables et légers qui filtrent 98% des rayons solaires, quand les vêtements normaux, eux, ne parviennent qu’à en bloquer 5% », ajoute la jeune femme. Si pour l’heure, la gamme n’est destinée qu’aux femmes, une ligne homme et enfant devraient bientôt être lancées. ’ -Laurence Riatto, Elle France

28 Cleveland.com RegionalMay 27, 2014Visibility: 3,011,200 Skin cancer awareness month reminds us to protect, prevent and find alternatives to suntanning I like the styles and the feel of the fabric in the SummerSkin line. They use soft, breathable fabrics made from bamboo, viscose, tencel and spandex. "Absolutely no chemicals are used - we've chosen comfortable, breathable fabrics with a tight weave which naturally block the sun," says SummerSkin founder Summer Kramer. "This gives our clothes a UPF50+ rating, whereas a standard, white cotton t-shirt has a UPF of only five.“ -Allison Carey, The Plain Dealer

29 France5.fr RegionalMay 27, 2014Visibility: 1,192,000 Cancers de la peau : des vêtements à la mode anti-UV ‘Après avoir été atteinte d'un mélanome en 2007, Summer Kramer a lancé sa ligne de vêtements anti-UV, SummerSkin. La jeune Américaine ne trouvait pas de modèles en accord avec ses goûts. Elle raconte à l'Huffington Post s'être "inspirée de [sa] propre garde- robe et lui a simplement ajouté, en prime, une protection solaire efficace". "Nous avons choisi des tissus à la fois confortables et légers qui filtrent 98% des rayons solaires, quand les vêtements normaux, eux, ne parviennent qu'à en bloquer 5%", ajoute la trentenaire.’ -La rédaction d'Allodocteurs.fr

30 Meredith Vieira Show Facebook NationalMay 27, 2014Visibility: 1,538 Likes Hyperlinked Article

31 Healthy Fashionista NationalJune 1, 2014Visibility: N/A The Perfect Hat + Sun Protection The company combines high-end luxury fabrics composed of natural cottons, Tencel, and bamboo/cotton blends with a research and development process that is backed by a licensed pharmacist and skin cancer survivor, that’s my kind of fashion! -Michele Burklund, Healthy Fashionista

32 The Talk NationalJune 4, 2014Visibility: 3,000,000 Your Best Beautiful: Summer Skin Saving Fashion

33 Epoch Times InternationalJune 6, 2014Visibility: 90,000 Clothes and Accessories for Sun Protection “The key to accessories is to find ones that make you feel fabulous. I look for floppy sun hats, scarves, and sunglasses with wider frames for the most coverage (think Jackie Onassis). Accessories are an easy way to cover up quickly and are very easy to pack or carry with you wherever the sun takes you.” -Summer Kramer, Founder of Summer Skin

34 Epoch Times Online InternationalJune 7, 2014Visibility: 1,607,928 Clothes and Accessories that Protect Your Skin from the Summer Sun “Because the fibers in these fabrics are thinner, they are able to be woven or knit more tightly, which greatly increases the fabric’s sun-protective qualities.” -Summer Kramer, Founder of SummerSkin

35 The Plain Dealer RegionalJune 8, 2014Visibility: 311,605 Finding Flattering Protective Clothing

36 She Knows NationalJune 18, 2014Visibility: 6,733,860 Style Secrets from Real Moms Having pieces that can get you through day and night and adapt to your needs will help yo feel comfortable and stylish, says fashion designer Summer Kramer. Scarves, bracelets and statement necklaces, oh my. "Always have your go-to accessories to easily spice up any outfit," she advises. "I look for pieces that can take the dress I wore to run errands into the dress I wear to dinner.“ -Christine Bryant, She Knows

37 Q2 SummerSkin Clip Log DateOutletTypeTopicCirculation/Reach March/Ap ril Milieu MagazinePrintTrendy 1055,000 Summer/ Spring 2014 Epionce MagazinePrintHot List22,000 4.12.14 LYRA MagWeb Accessories Council Mother's Day Gifts 11,262/Month 4.14.14 2 Girls 1 OutfitWeb Accessories Council Mother’s Day Top Picks 2014 N/A 4.14.14 Examiner.comWeb Protect Yourself from the Elements While Traveling 20,825,000/Month 04.16.14 philly.comWeb Mirror, Mirror: The sleek scarf goes on and on2,127,026/Month 04.16.14 philly.com galleryWeb Mirror, Mirror: The sleek scarf goes on and on2,127,026/Month 04.16.14 Philly InquirerPrint Mirror, Mirror: The sleek scarf goes on and on sleek for all seasons 330,485/Day 04.20.14Smarter TravelWeb10 multi-use travel products1,038,400/Month 04.22.14Huff PostWeb10 multi-use travel products114,645,000/Month 05.01.14Austin LifestyleWebMother's Day Gifting at its BestN/A

38 Q2 SummerSkin Clip Log 05.01.14KATUBroadcast Cancer Survivor Creates Stylish Sun- protective clothing line 1,185,160/Day 05.01.14KATU.comWeb Cancer Survivor Creates Stylish Sun- protective clothing line 713,200/Month 05.02.14Finance FoodieWebMother's Day Gift Guide16,600/Month 05.02.14Fashionably PetiteWebMother's Day gift picks 2014N/A 05.08.14InStyle.comWeb Would You Wear SPF-Infused Clothing? 562,053/Month 05.09.14Yahoo ShineWeb Would You Wear SPF-Infused Clothing? 28,766,499/Month 05.14.14Beauty HighWeb 10 ways to be smarter about sun protection 598,800/Month 05.19.14ParadeWebIt's Skin Cancer Awareness Month2,393,600/Month 05.19.14KSTPBroadcastSummer Protective Clothing 1,748,070/Day 05.21.14KATUBroadcast Cancer Survivor Creates Stylish Sun- protective clothing line 1,185,160/Day 05.21.14KATU.comWeb Cancer Survivor Creates Stylish Sun- protective clothing line 713,200/Month 05.22.14TwinCitiesLive.comWebSummer Protective Clothing68,161/Month

39 Q2 SummerSkin Clip Log 05.26.14HuffPostWeb Des vetements anti-UV crees par une survivante du cancer 6,788,700/Month 05.26.14Elle.frWebAtteinte D’Un Cancer2,227,700/Month 05.27.14France5.frWebCancers de la peau1,192,000/Month 05.27.14FacebookWebMeredith Vieira Show1,538/Fans 05.27.14Cleveland.comWebSkin cancer awareness month3,011,200/Month 06.01.14Healthy FashionistaWebThe Perfect Hat + Sun ProtectionN/A 06.04.14The TalkTV Your Best Beautiful: Summer Skin Saving Fashion 3,000,000/Weekly 06.06.14Epoch TimesPrintSummer Skin90,000/Month 06.07.14Epoch Times OnlineWeb Clothes and accessories that protect your skin from the summer sun 1,607,928/Month 06.08.14Cleveland Plain DealerPrintSummer Skin311,605/Day 06.18.14She KnowsOnlineStyle tips from moms6,733,860/Month Total 201,969,207


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