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© New Paradigm Learning Corporation 2007 1 WIKINOMICS How Mass Collaboration Changes Everything Anthony D. Williams.

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Presentation on theme: "© New Paradigm Learning Corporation 2007 1 WIKINOMICS How Mass Collaboration Changes Everything Anthony D. Williams."— Presentation transcript:

1 © New Paradigm Learning Corporation WIKINOMICS How Mass Collaboration Changes Everything Anthony D. Williams

2 © New Paradigm Learning Corporation World’s most powerful supercomputer? Supercomputer PetaFlops: a thousand trillion operations per second by 2010

3 © New Paradigm Learning Corporation The real supercomputer

4 © New Paradigm Learning Corporation Global platform for collaboration TRUE MULTIMEDIA BROADBAND MOBILITY Web 2.0 THE THING GEO- SPATIALITY WEB SERVICES INTEGRATION

5 © New Paradigm Learning Corporation A generation that has grown up interacting Net Generation Norms  Freedom  Customization  Scrutinizers  Integrity  Collaboration  Entertainment  Speed  Innovation

6 © New Paradigm Learning Corporation Age of participation Age of Participation

7 © New Paradigm Learning Corporation The world’s largest coffeehouse

8 © New Paradigm Learning Corporation vs. The power of collaborative communities Blogger.com beats CNN.com

9 © New Paradigm Learning Corporation vs. The power of collaborative communities Wikipedia.org beats Britannica.com

10 © New Paradigm Learning Corporation vs. The power of collaborative communities Flickr.com beats WebShots.com

11 © New Paradigm Learning Corporation vs. The power of collaborative communities Myspace.com beat MTV.com

12 © New Paradigm Learning Corporation An architecture of participation WebsitesCommunities of Interest HTML XML/SOAP/UDDI/AJAX PresentationProgrammability E-CommerceNetworked Business Models Web 1.0 Web 2.0 Stickiness & EyeballsParticipation & Syndication Content DeliveryContent Creation Walled GardensPublic Squares

13 © New Paradigm Learning Corporation Long wave of technological innovation Time Market Penetration Personal Computers Internet Access Servers Mobile/Hypernet Grid Computing Location Based Services Semantic Web Machine to Machine Autonomic Computing Enterprise Architecture Real Time Enterprise Real Time Collaboration Micropayments Software Agents Smart Dust VOIP Peer to Peer Machine vision

14 © New Paradigm Learning Corporation The sum total of human knowledge and culture on an iPod  32 million books  750 million articles and essays  25 million songs  500 million images  500,000 movies  3 million videos, TV shows, and short films  100 billion public Web pages

15 © New Paradigm Learning Corporation The demographic revolution  Initial investigation in North America  Current international investigation will look at the N-Gen in key European countries as well as Brazil, China, India, and Russia  A fact-based analysis:  Extensive literature review  Qualitative, enthnographic research  Primary quantitative research and segmentation model  Strategic implications for marketing and management

16 © New Paradigm Learning Corporation The birth rate: boom, bust and echo

17 © New Paradigm Learning Corporation School enrollment

18 © New Paradigm Learning Corporation Evolution of video games

19 © New Paradigm Learning Corporation The N-Gen Mind  Digital technologies impact brain function  Perception and cognitive abilities  Skill acquisition  Learning  Empathy, altruism and other fundamental human traits  How does growing up digital influence social, interpersonal and consumer behavior?  Implications for marketing and management

20 © New Paradigm Learning Corporation Gamers in the workplace

21 © New Paradigm Learning Corporation Co-innovating with the N-Gen prosumer

22 © New Paradigm Learning Corporation Co-creating the message

23 © New Paradigm Learning Corporation Co-creating the message

24 © New Paradigm Learning Corporation Age of participation Age of Participation

25 © New Paradigm Learning Corporation How are leading enterprises responding to the Wikinomics Era?

26 © New Paradigm Learning Corporation Building an open source operating system LINUX

27 © New Paradigm Learning Corporation Sharing intellectual property

28 © New Paradigm Learning Corporation Mining for gold A 50 year old mining company shares is proprietary data in a bid to explore the extent of a rich new find

29 © New Paradigm Learning Corporation How InnoCentive works: Creating an eBay for innovation  How do you create a vibrant marketplace where you leverage other people's talents, ideas and assets quickly and move on?  P&G’s Larry Huston: “Alliances and joint ventures don't open up the spirit of capitalism within the company. They're vestiges of the central planning approach when instead you need free market mechanisms.” Searching for uniquely qualified minds

30 © New Paradigm Learning Corporation Building a “lego block” airplane

31 © New Paradigm Learning Corporation Marketocracy.com Investment Management Co-designing a mutual fund Web 2.0 The Net Generation The Economic Revolution

32 © New Paradigm Learning Corporation Not just business... Wikinomics in the Public Sector

33 © New Paradigm Learning Corporation If you can create an encyclopedia… what else? Wikipedia  5 million articles  100 languages  75,000 active contributors  Over 1 million editors  Over 10,000 edits everyday  100’s of thousands of daily visitors  11 th largest site on the Web A free repository of all human knowledge that anyone can edit

34 © New Paradigm Learning Corporation Analyzing national intelligence Web 2.0 The Net Generation The Economic Revolution

35 © New Paradigm Learning Corporation Co-creating an educational curriculum Web 2.0 The Net Generation The Economic Revolution

36 © New Paradigm Learning Corporation Fighting crime in your community

37 © New Paradigm Learning Corporation Finding a cure for HIV/AIDS

38 © New Paradigm Learning Corporation Creating massive scientific communities Earth Systems Grid Sloan Digital Sky Survey GenBank: Human Genome Project World Community Grid Tropical Disease Initiative

39 © New Paradigm Learning Corporation Source: Howard Ratner, CTO, Nature Publishing Group

40 © New Paradigm Learning Corporation Source: Howard Ratner, CTO, Nature Publishing Group

41 © New Paradigm Learning Corporation Stopping genocide in Darfur

42 © New Paradigm Learning Corporation Political campaigning on MySpace

43 © New Paradigm Learning Corporation Reinventing democracy  Digital age creates an infrastructure – and a demand – for a more genuine role for citizens in their own governance  “Netizens” are a growing cohort with more access to diverse perspectives, better information and accustomed to tools for self-directed activities  The issue for 21 st century democracy: creating room and a role for citizens in governance

44 © New Paradigm Learning Corporation Breadth Depth polling workshops deliberative polling focus groups citizen juries commissions referenda elections policy networks solicited feedback question periods targeted communications town halls policy portals moderated brainstorming idea zone recommendation zone education zone decision zone Engaging citizens in policy making

45 © New Paradigm Learning Corporation WIKINOMICS How Mass Collaboration Changes Health

46 © New Paradigm Learning Corporation Information seekingWebMD Blogs and discussion groups Doctissimo Q&A websitesYahoo! Answers, Answerbag, Wondir, Windows Live QnA WikisWikihow, Wikipedia Medicine, CancerWiki, FluWiki Swarm intelligenceSermo, OrganizedWisdom, MDJunction, RateMDs Support communitiesCaringBridge, TheStatus, Carepages, DailyStrength Knowledge Community The democratization of health care

47 © New Paradigm Learning Corporation The demand for information is high TopicNumber of blog posts Number of Google groups Number of Yahoo searches Feb 2007 Health11,131, ,000 Cancer2,813, ,000 Medicine2,191, ,000 Depression1,302, ,000 Diabetes1,148, ,000 Allergies570, ,000

48 © New Paradigm Learning Corporation Blogging about health and the military

49 © New Paradigm Learning Corporation Self-organized care

50 © New Paradigm Learning Corporation Consumer devices driving change Radiology images stored on an iPod Shared across a network iChat used for conferencing

51 © New Paradigm Learning Corporation Remote health monitoring

52 © New Paradigm Learning Corporation Wearable computers

53 © New Paradigm Learning Corporation /7 emergency care LifeVest wearable atrial defibrillator

54 © New Paradigm Learning Corporation OnStar for people – the next evolution in health care?  Patient care  Phase IV clinical trials  Population segment-specific treatments  DNA-specific treatment Disease management organization Pharma- ceutical firm Clinical trials organization © 2002 Andy Rekito Clinical epidemiology database

55 © New Paradigm Learning Corporation Help Us Write the Last Chapter!

56 © New Paradigm Learning Corporation Q & A

57 © New Paradigm Learning Corporation Principles of Wikinomics 1. Peering 2. Openness 3. Sharing 4. Acting Globally

58 © New Paradigm Learning Corporation Peering  Who are our peers?  What could we peer produce today?  How do we build a community?

59 © New Paradigm Learning Corporation Openness  How do we tap global talent pools?  How do we change our organizational culture?

60 © New Paradigm Learning Corporation Sharing  Are there proprietary resources we should be sharing?  With whom (and how much) should we share?

61 © New Paradigm Learning Corporation Act Globally  How can we extend our reach?  Can we create a seamless global operation?


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