1. © New Paradigm Learning Corporation 2007 1 WIKINOMICS How Mass Collaboration Changes Everything Anthony D. Williams

2. © New Paradigm Learning Corporation 2007 2 World’s most powerful supercomputer? Supercomputer PetaFlops: a thousand trillion operations per second by 2010

3. © New Paradigm Learning Corporation 2007 3 The real supercomputer

4. © New Paradigm Learning Corporation 2007 4 Global platform for collaboration TRUE MULTIMEDIA BROADBAND MOBILITY Web 2.0 THE THING GEO- SPATIALITY WEB SERVICES INTEGRATION

5. © New Paradigm Learning Corporation 2007 5 A generation that has grown up interacting Net Generation Norms  Freedom  Customization  Scrutinizers  Integrity  Collaboration  Entertainment  Speed  Innovation

6. © New Paradigm Learning Corporation 2007 6 Age of participation Age of Participation

7. © New Paradigm Learning Corporation 2007 7 The world’s largest coffeehouse

8. © New Paradigm Learning Corporation 2007 8 vs. The power of collaborative communities Blogger.com beats CNN.com

9. © New Paradigm Learning Corporation 2007 9 vs. The power of collaborative communities Wikipedia.org beats Britannica.com

10. © New Paradigm Learning Corporation 2007 10 vs. The power of collaborative communities Flickr.com beats WebShots.com

11. © New Paradigm Learning Corporation 2007 11 vs. The power of collaborative communities Myspace.com beat MTV.com

12. © New Paradigm Learning Corporation 2007 12 An architecture of participation WebsitesCommunities of Interest HTML XML/SOAP/UDDI/AJAX PresentationProgrammability E-CommerceNetworked Business Models Web 1.0 Web 2.0 Stickiness & EyeballsParticipation & Syndication Content DeliveryContent Creation Walled GardensPublic Squares

13. © New Paradigm Learning Corporation 2007 13 Long wave of technological innovation Time Market Penetration Personal Computers Internet Access Servers Mobile/Hypernet Grid Computing Location Based Services Semantic Web Machine to Machine Autonomic Computing Enterprise Architecture Real Time Enterprise Real Time Collaboration Micropayments Software Agents Smart Dust VOIP Peer to Peer Machine vision

14. © New Paradigm Learning Corporation 2007 14 The sum total of human knowledge and culture on an iPod  32 million books  750 million articles and essays  25 million songs  500 million images  500,000 movies  3 million videos, TV shows, and short films  100 billion public Web pages

15. © New Paradigm Learning Corporation 2007 15 The demographic revolution  Initial investigation in North America  Current international investigation will look at the N-Gen in key European countries as well as Brazil, China, India, and Russia  A fact-based analysis:  Extensive literature review  Qualitative, enthnographic research  Primary quantitative research and segmentation model  Strategic implications for marketing and management

16. © New Paradigm Learning Corporation 2007 16 The birth rate: boom, bust and echo

17. © New Paradigm Learning Corporation 2007 17 School enrollment

18. © New Paradigm Learning Corporation 2007 18 Evolution of video games

19. © New Paradigm Learning Corporation 2007 19 The N-Gen Mind  Digital technologies impact brain function  Perception and cognitive abilities  Skill acquisition  Learning  Empathy, altruism and other fundamental human traits  How does growing up digital influence social, interpersonal and consumer behavior?  Implications for marketing and management

20. © New Paradigm Learning Corporation 2007 20 Gamers in the workplace

21. © New Paradigm Learning Corporation 2007 21 Co-innovating with the N-Gen prosumer

22. © New Paradigm Learning Corporation 2007 22 Co-creating the message

23. © New Paradigm Learning Corporation 2007 23 Co-creating the message

24. © New Paradigm Learning Corporation 2007 24 Age of participation Age of Participation

25. © New Paradigm Learning Corporation 2007 25 How are leading enterprises responding to the Wikinomics Era?

26. © New Paradigm Learning Corporation 2007 26 Building an open source operating system LINUX

27. © New Paradigm Learning Corporation 2007 27 Sharing intellectual property

28. © New Paradigm Learning Corporation 2007 28 Mining for gold A 50 year old mining company shares is proprietary data in a bid to explore the extent of a rich new find

29. © New Paradigm Learning Corporation 2007 29 How InnoCentive works: Creating an eBay for innovation  How do you create a vibrant marketplace where you leverage other people's talents, ideas and assets quickly and move on?  P&G’s Larry Huston: “Alliances and joint ventures don't open up the spirit of capitalism within the company. They're vestiges of the central planning approach when instead you need free market mechanisms.” Searching for uniquely qualified minds

30. © New Paradigm Learning Corporation 2007 30 Building a “lego block” airplane

31. © New Paradigm Learning Corporation 2007 31 Marketocracy.com Investment Management Co-designing a mutual fund Web 2.0 The Net Generation The Economic Revolution

32. © New Paradigm Learning Corporation 2007 32 Not just business... Wikinomics in the Public Sector

33. © New Paradigm Learning Corporation 2007 33 If you can create an encyclopedia… what else? Wikipedia  5 million articles  100 languages  75,000 active contributors  Over 1 million editors  Over 10,000 edits everyday  100’s of thousands of daily visitors  11 th largest site on the Web A free repository of all human knowledge that anyone can edit

34. © New Paradigm Learning Corporation 2007 34 Analyzing national intelligence Web 2.0 The Net Generation The Economic Revolution

35. © New Paradigm Learning Corporation 2007 35 Co-creating an educational curriculum Web 2.0 The Net Generation The Economic Revolution

36. © New Paradigm Learning Corporation 2007 36 Fighting crime in your community

37. © New Paradigm Learning Corporation 2007 37 Finding a cure for HIV/AIDS

38. © New Paradigm Learning Corporation 2007 38 Creating massive scientific communities Earth Systems Grid Sloan Digital Sky Survey GenBank: Human Genome Project World Community Grid Tropical Disease Initiative

39. © New Paradigm Learning Corporation 2007 39 Source: Howard Ratner, CTO, Nature Publishing Group

40. © New Paradigm Learning Corporation 2007 40 Source: Howard Ratner, CTO, Nature Publishing Group

41. © New Paradigm Learning Corporation 2007 41 Stopping genocide in Darfur

42. © New Paradigm Learning Corporation 2007 42 Political campaigning on MySpace

43. © New Paradigm Learning Corporation 2007 43 Reinventing democracy  Digital age creates an infrastructure – and a demand – for a more genuine role for citizens in their own governance  “Netizens” are a growing cohort with more access to diverse perspectives, better information and accustomed to tools for self-directed activities  The issue for 21 st century democracy: creating room and a role for citizens in governance

44. © New Paradigm Learning Corporation 2007 44 Breadth Depth polling workshops deliberative polling focus groups citizen juries commissions referenda elections policy networks solicited feedback question periods targeted communications town halls policy portals moderated brainstorming idea zone recommendation zone education zone decision zone Engaging citizens in policy making

45. © New Paradigm Learning Corporation 2007 45 WIKINOMICS How Mass Collaboration Changes Health

46. © New Paradigm Learning Corporation 2007 46 Information seekingWebMD Blogs and discussion groups Doctissimo Q&A websitesYahoo! Answers, Answerbag, Wondir, Windows Live QnA WikisWikihow, Wikipedia Medicine, CancerWiki, FluWiki Swarm intelligenceSermo, OrganizedWisdom, MDJunction, RateMDs Support communitiesCaringBridge, TheStatus, Carepages, DailyStrength Knowledge Community The democratization of health care

47. © New Paradigm Learning Corporation 2007 47 The demand for information is high TopicNumber of blog posts Number of Google groups Number of Yahoo searches Feb 2007 Health11,131,0003.464420,000 Cancer2,813,00046882,000 Medicine2,191,000826104,000 Depression1,302,000246233,000 Diabetes1,148,000216154,000 Allergies570,00010664,000

48. © New Paradigm Learning Corporation 2007 48 Blogging about health and the military

49. © New Paradigm Learning Corporation 2007 49 Self-organized care

50. © New Paradigm Learning Corporation 2007 50 Consumer devices driving change Radiology images stored on an iPod Shared across a network iChat used for conferencing

51. © New Paradigm Learning Corporation 2007 51 Remote health monitoring

52. © New Paradigm Learning Corporation 2007 52 Wearable computers

53. © New Paradigm Learning Corporation 2007 53 24/7 emergency care LifeVest wearable atrial defibrillator

54. © New Paradigm Learning Corporation 2007 54 OnStar for people – the next evolution in health care?  Patient care  Phase IV clinical trials  Population segment-specific treatments  DNA-specific treatment Disease management organization Pharma- ceutical firm Clinical trials organization © 2002 Andy Rekito Clinical epidemiology database

55. © New Paradigm Learning Corporation 2007 55 Help Us Write the Last Chapter! www.wikinomics.com

56. © New Paradigm Learning Corporation 2007 56 Q & A

57. © New Paradigm Learning Corporation 2007 57 Principles of Wikinomics 1. Peering 2. Openness 3. Sharing 4. Acting Globally

58. © New Paradigm Learning Corporation 2007 58 Peering  Who are our peers?  What could we peer produce today?  How do we build a community?

59. © New Paradigm Learning Corporation 2007 59 Openness  How do we tap global talent pools?  How do we change our organizational culture?

60. © New Paradigm Learning Corporation 2007 60 Sharing  Are there proprietary resources we should be sharing?  With whom (and how much) should we share?

61. © New Paradigm Learning Corporation 2007 61 Act Globally  How can we extend our reach?  Can we create a seamless global operation?