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DATA. What is Data? Information on Computer Databases. Why Do Companies Collect Data? To research people’s buying habits. For surveillance purposes.

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Presentation on theme: "DATA. What is Data? Information on Computer Databases. Why Do Companies Collect Data? To research people’s buying habits. For surveillance purposes."— Presentation transcript:

1 DATA

2 What is Data? Information on Computer Databases. Why Do Companies Collect Data? To research people’s buying habits. For surveillance purposes.

3 Listen to three people who have to collect and manage data in their work. Match the people 1-3 with what they do in a-c. 1. Amy 2. Bob 3. Carla a. Searches for information on the internet b. Stores records in a database. c. Writes market research reports.

4 Listen again and answer the following: 1. Why is it useful to collect information about customers' buying habits? 2. What are the three questions Bob has to answer in his work? 3. Who uses Bob’s reports? 4. What is Carla’s job and what does she try to do? 5. Does Carla always use the same suppliers?

5 1. Amy ___________ customer data and __________ records of customers. 2. She ___________ in the customer database. 3. Bob collects data about people who __________ the company website. 4. Carla___________ search engines to find new products and suppliers. 5. She ___________ the files with new information. MANAGES BROWSE USES UPDATES KEEPS ENTERS

6 Companies can now collect detailed information about us. Which of these things are you happy or unhappy about? Are they necessary? 1. Other people can read your s. 2. Mobile phone companies can monitor your calls. 3. Video cameras in the street film you. 4. Companies collect details of your shopping habits. 5. Airlines can check your personal records before you fly.

7 1. How do companies collect information about people who visit websites? 2. How can organizations find out where we go? 3. What are some of the new developments in surveillance technology. 4. What four advantages of surveillance technology are mentioned? 5. What do most people think about having so much surveillance?

8 1. WHO do you think benefits most from surveillance? Governments, companies, or individuals? 2. WHAT are the dangers of too much surveillance?

9 1. Website5. Search Engine 2. Online Shopping6. Password 3. Screen7. Mouse 4. Keyword8. Click When you want to find information on the web, it is useful to use a ___________ such as Google or AltaVista. You type in a __________ or phrase, ____________ on ‘GO’ and a list of __________ appears on your computer ___________. Many people use the web for _______________ or banking. This means they have to enter personal information such as credit card numbers or bank details, so the website must be very secure. To enter a secure site, you usually need to enter your username and a _____________. SEARCH ENGINE CLICK WEBSITES SCREEN KEYWORD ONLINE SHOPPING PASSWORD

10 Remember, GDP is how much a country produces in a year. Every country has this number. GDP = CONSUMER SPENDING + INVESTMENT + GOVERNMENT SPENDING - TRADE DEFICIT* *Deficit means ‘loss’

11 TRADE SURPLUS Surplus means excess, extra, or leftover So, GDP can be calculated as:

12  GDP =  CONSUMER SPENDING +  INVESTMENT +  GOVERNMENT SPENDING +  TRADE SURPLUS What do these numbers mean? Where do they come from??

13 YOU are a PCST: producer, consumer, saver, and tax payer. YOU pay TAXES to the GOVERNMENT 3. The government spends your TAX money. This is 20% of GDP. 1. This is how much you spend on goods and services and is 67% of GDP. Savings promote economic growth. People deposit money in banks and stock market. 2. Companies produce goods and services and INVEST in long-term projects. 15% of GDP 4. TRADE Surplus/Deficit: How much you export (sell to other countries) and import (buy from other countries). (-) 2% of GDP. YOU get INCOME from your job/company. DO YOU THINK CHINA HAS A TRADE SURPLUS OR DEFICIT?

14  GDP =  CONSUMER SPENDING +  INVESTMENT +  GOVERNMENT SPENDING +  TRADE SURPLUS  GDP =100%  C.S: 67% or.67 +  Invest: 15% or.15 +  Govt. Spend: 20% or.20 -  Trade: 2% or.02 USA 2013 GDP: $16,768,000,000,000 Per capital: $43,000 KOREA 2013 GDP: $1,304,000,000,000 Per capital: $26,000

15 a bit ofa few hugemillions a mountain ofsubstantialtiny wideenormousa fraction Which of these words and phrases mean: Large / a lot Small / not many

16 One meter wide 3. Millions (of)… times per day 5. A quarter a.frequency, how often something happens. b.a decimal c.a fraction d.a huge number-we don’t know how many e.the size of something

17 Listen to Bob describe a report about his company’s website. Write the numbers you hear. 1. Total hits this week: ___________ 2. Average times per session: ____________ 3. Average number of page views per session:_________ NUMBER OF HITS PER PAGE: 4. Products page: ___________ 5. Offers Page: ____________ BREAKDOWN OF TRAFFIC BY CONTINENT: 6. North America: ____________ per cent 7. Europe: _____________ per cent

18 Useful Expressions for Checking Information: Sorry-I didn’t catch that. Can you repeat it, please? Did you say...? Do you mean…? Sorry, can I just check…? Sorry – did you say…?

19 When giving approximate numbers, we can say: About half a million Just under a thousand Over two million

20 Asia Has Most of the World’s Billionaires. 1. Find a partner. 2. One of you read paragraph 1 while your partner completes the sentences with the proper number. 3. Switch on paragraph 2.

21  Samsung’s CEO, J.K. Shin, received an annual paycheck of $5.8 million dollars in  Tim Cook, Apple’s CEO made $4.2 million. CEO: Chief Executive Officer

22  Mai Boliang, CEO of International Marine Containers, earned a salary (income) of $1.4 million last year.  His salary is worth the salaries of 322 urban Chinese residents!  China’s government has passed a plan on salary reform, which could reduce executives’ salaries as much as 70%.

23  Rinat Akhmetov, President of System Capital Management, has a net worth of $15.4 Billion. Net Worth (of a person): What a person OWNS minus What a person OWES.

24  Do you think business executives earn too much money? Why?  Do you think governments should set limits on executive salaries? GROUP DISCUSSION…IN ENGLISH

25 Listen to the monologue and complete the notes with the missing words. STEP 1: Decide how to _______ your filing system. What are the main _________ of information that you deal with? - What sub- _____________? STEP 2: Create _________ for each kind of material. - Give your files helpful names STEP 3: Arrange your files for easy ________. - Create a short-cut to files that you use often - Keep most important files at the _______ of the filing area. Keep your filing system ___________. - File new information as soon as you get it. - _______ or throw away old material - ________ your system often: does it work for you? STRUCTURE CATEGORIES FILES ACCESS FRONT REVIEW UP-TO-DATE DELETE

26 Countable Nouns:  Have singular and plural forms  Use a / an with the singular  Use either singular or plural verb form Examples: worker, books, desk, machine, coins, company, suggestion Uncountable Nouns: Have no plural forms (“money is”, not “money are”) Never use a / an Use only singular verb form. Examples: staff, oil, water, equipment, money, information, advice

27 1. Do you have any statistics on web users? 2. We have a lot of information about shopping on the internet. 3. Some people dislike shopping on the internet. 4. Do you have many customers in the US? 5. We don’t have much time to analyze all the data. 6. Do you use much surveillance equipment in your company? 7. We can’t give you any advice on security. 8. The company doesn’t have any problems with security. 9. This website doesn’t have many pages.

28 1. Break up into 2 teams. 2. Agree on a product or service you would like to sell abroad. 3. Get your paper and pencil ready to take notes.

29 Not all countries are equal when it comes to ease of doing business. Let’s look at how easy it is to do business around the world. Let’s look at the rankings. 185 countries were ranked. According to The World Bank*, a ranking of: 1: It’s extremely easy to do business in this country. 185: It’s exceptionally difficult to do business in this country. *http://data.worldbank.org/indicator/IC.BUS.EASE.XQ

30  Poverty Rate: 62% (62% of the population is below the poverty line).  Life Expectancy is 48 years.  GNI (per capita): $480  Highest Tax Rate: 30% (but disputed)

31  Poverty Rate: 29.8%  Life Expectancy: 65 years  GNI (per capita): $1,410  Highest Tax Rate: 30%

32  Poverty Rate: 11.0%  Life Expectancy: 69 years  GNI (per capita): $10,730  Highest Tax Rate: 20%

33  Poverty Rate: 2.8%  Life Expectancy: 73 years  GNI (per capita): $4,940  Highest Tax Rate: 25%

34  Poverty Rate: 11.0%  Life Expectancy: 82 years  GNI (per capita): $35,290  Highest Tax Rate: 30%

35  Poverty Rate: 20%  Life Expectancy: 82 years  GNI (per capita): $30,890  Highest Tax Rate: 32%

36  Poverty Rate: 15.7%  Life Expectancy: 83 years  GNI (per capita): $44,900  Highest Tax Rate: 50%

37  Poverty Rate: 10.5%  Life Expectancy: 74 years  GNI (per capita): $17,820  Highest Tax Rate: 20%

38  Poverty Rate: 15.0%  Life Expectancy: 81 years  GNI (per capita): $20,870  Highest Tax Rate: 38%

39  Poverty Rate: 15.0%  Life Expectancy: 78 years  GNI (per capita): $48,890  Highest Tax Rate: 35%

40  Poverty Rate: 3.4%  Life Expectancy: 82 years  GNI (per capita): $42,930  Highest Tax Rate: 20%

41 Dilemma & Decision: Buy It Now! Access this article at: Click on Spring, 2013 Class Lists, then Global Business, then Dilemma & Decision Articles

42 GROUP A: Read the answers to questions 1,3,5, million people have internet access (2005). Expected to double in 2 to 3 years. 3Teenagers and students are the biggest groups of users. 5Telephone lines are bad. Problems connecting to the internet, and it is very slow. 7Largest online retailer is Baazee, online auction company, with 1 million users. GROUP B: Read the answers to questions 2,4,6. 2Most people use internet cafes. Not many computers at home-expensive. 4Most people use the internet for (72%), or entertainment; 50% of young users us it for education and studying. Very few do internet shopping. 6Not many people use credit cards. Online shoppers use check or bank cards.

43  Each TEAM will write the conclusion of a market report for eBay, which gives the findings of the market research on India. Be sure to give your decision and your reasons for that decision. You can access a sample market report at under ‘sample reports’.  Please write your English and Korean names on each paper. Also, include your student I.D. number.  Bring the completed assignment to the next class. I will check for completion during the roll call at the beginning of class.  These assignments are an excellent opportunity for you to learn more about the business world and how the English language is used in real contexts.


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