ANALISA MEDIA & GLOBALISASI Pertemuan 13 Matakuliah: Sosiologi Komunikasi Massa Tahun: 2009/2010
Bina Nusantara University Globalization is nothing new “Globalization is a new way to think about economic and social space and time.”(Carnoy, 1999) “Globalization as a concept refers to both the compression of the world and the intensification of the consciousness of the world as a whole” (Robertson, 1992) “Globalization has many faces: ECONOMIC, POLITICAL, CULTURAL” (Burbules & Torres, 2000) 3
Bina Nusantara University Examples from histories of the Alphabet, Agriculture, Grand religions, the Printing press, the Monetary system, the Steam engine and the train, Universities and Public schooling, Radio and TV, Computer/Internet, the mobile phone, etc. show that Globalization has always been around. 4
Bina Nusantara University At each point in time Globalization seems to be the offspring of the intercourse of New Technologies and New Ideologies 5
Bina Nusantara University 6 The Global Village 6
Bina Nusantara University 7 Definitions of Global Village: The world shrunk by communication technology to a village (Marshall McLuhan). Global village is a term, coined by Marshall McLuhan in his book The Gutenberg Galaxy, describing how electronic mass media collapse space and time barriers in human communication, enabling people to interact and live on a global scale. In this sense, the globe has been turned into a village by the electronic mass media. Global Village takes us to the far corners of the globe where we will discover that the world really is an amazing place.
10 Teaching and Learning Integration of E-Mail and "Chat Groups" in the Classroom Interactive whiteboard with internet School web sites Video links to other classrooms over the world.
Bina Nusantara University 11 What have we learned? The global village is real and we live in it Engagement with media means having a relationship with media and each other All media are educational All media are carefully manufactured technology-driven products Media may be entertaining…but not “just entertainment” Media content is everywhere…we need process skills (analysis/critical thinking) Process skills take training and practice to learn
Bina Nusantara University 12 The Global Village H. Marshall McLuhan: Linking of electronic information would create an interconnected global village Collapsing of space and time barriers Interacting and living on global scale
Bina Nusantara University 13 Youth Today Average of 6.5 – 8 hours per day interacting with multimedia 93% of teens have been online 63% have cellphones 55% belong to social networking site 59% create content 57% watch YouTube
Bina Nusantara University 14 Youth Today SCREENAGERS Multimedia IS their culture Read and “write” using images, words and sounds World is instant global network 24/7 -- DouglasRushkoff “Playing the Future” 1996
Bina Nusantara University 15 Shift from local to global Filtering of values, lifestyles and points of view through parents and other known adults in local village > Global input on values, lifestyles and points of view with digital technology filters
Bina Nusantara University 16 Digital Filtering is Inadequate Discernment – judgment Volume of messages The local village is often overwhelmed by the global village: youth have more in common with each other than families Solutions wanted and needed
Bina Nusantara University 17 “The interpretation of the global and the local resulting in unique outcomes in geographic areas” – Ritzer, 2003 >
Bina Nusantara University 18 The World Upside Down Re-examine values, lifestyles, points of view What should be valued? What should be passed along? Education and empowerment for audiences to gain understanding and agency Global media environment blends global and local perspectives
Bina Nusantara University 19 Local Interprets Global
Bina Nusantara University 20 Glocalization of Media Global Produces Local
Bina Nusantara University 21 Local Becomes Global >
Bina Nusantara University 23 Children are still children… Need guidance… Navigation skills
Bina Nusantara University 24 Age-old process taught in new ways Learn what was once a given in local village, face-to-face: Questioning An internalized process for discernment Critical autonomy in decision-making in accordance with personal and social values
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