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James Farley Vice President, Scion January 19, 2005.

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Presentation on theme: "James Farley Vice President, Scion January 19, 2005."— Presentation transcript:

1 James Farley Vice President, Scion January 19, 2005

2 Owner’s Passion Scion Exposed Owner Event February ‘04 Orange County, California

3 Owner’s Passion

4 Generation Y: Future of the Marketplace Generation Y – Will be within 5% of the Boomers in < 5 years 20% 5%

5 Different Expectations Product Choice Customization Product Quality & Service

6 How we tried to adjust: The Scion Story One to One Marketing Customer shares an intimate relationship with Scion Creative Engineering Democratize luxury and celebrate creativity Redesigning Retail Timeliness, transparency and salesperson knowledge

7 Scion Internet Sites –Scion.com –Scionlife.com –Scion Evolution –Scion Magazine

8 Scion Test Drives tC Unleashed

9 Building a Community Scion Sessions Art Cars Aftermarket Shows Magalog Film Festivals

10 Scion Advertising

11 Creative Engineering

12 Premium Compact Owners 35 and Under Are More Critical than Older Owners * Note: Premium Compact Owners Only Problems Per % J.D. Power and Associates Initial Quality Survey 2004

13 Scion Accessory Strategy

14 Shop in Shop

15 Finance and Insurance Vehicle Purchase Time (minutes) J.D. Power and Associates Sales Satisfaction Study 2004 Note: Segment Average excludes Scion and Toyota

16 For the industry, younger buyers clearly are more challenging to please Relationship Between SSI and Age Industry Average 846 J.D. Power and Associates Sales Satisfaction Study 2004

17 Gen Y Becomes the Automotive Customer Are We Ready?

18


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