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The Crippling Effect of Survey Data Survey results lack credibility The real price industry pays Susceptible to manipulation Strains trading relationships.

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Presentation on theme: "The Crippling Effect of Survey Data Survey results lack credibility The real price industry pays Susceptible to manipulation Strains trading relationships."— Presentation transcript:

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2 The Crippling Effect of Survey Data

3 Survey results lack credibility The real price industry pays Susceptible to manipulation Strains trading relationships Survey-Based Market Information: Negatively Affects Performance

4 Survey results lack credibility The real price industry pays Do not reflect your experience Cannot support decisions on any level Survey-Based Market Information: Negatively Affects Performance

5 Survey results lack credibility The real price industry pays Amplify the effects of marginal trades Creates artificial price volatility Survey-Based Market Information: Negatively Affects Performance

6 Survey results lack credibility The real price industry pays Not codified; no standards Creates artificial price volatility Wreaks havoc with financials Survey-Based Market Information: Negatively Affects Performance

7 Survey results lack credibility The real price industry pays Variable & unknowable margin of error Forget about forecasting Survey-Based Market Information: Negatively Affects Performance

8 Survey results lack credibility The real price industry pays Reflect market’s sentiment and forecast Erodes decision-maker’s confidence Survey-Based Market Information: Negatively Affects Performance

9 What Does Forest2Market Know About Data? Data - Unique, current and proprietary database of wood raw material transactions and the extensive data collection infrastructure necessary to collect millions of market transactions every year. Staff - Statisticians, economists and supply chain experts possess extensive industry knowledge and experience. Neutrality - As a neutral third party, Forest2Market does not buy or sell timberland, timber or wood fiber of any kind; it does not manage timberland or provide credit wraps. Forest2Market is an independent source of wood and fiber supply chain expertise.

10 Stumpage Price Forecast 24-month timber and wood fiber price forecast Supports operational decision making Provides insight into future stumpage prices and periods in which buyers or sellers hold relative market advantage Subscribers are better able to: – Time sales or purchases – Negotiate prices – Manage workload – Control inventory levels

11 Stumpage Price Forecast Features Economic Outlook Reviews the current economy Assesses macroeconomic factors that influence the forest products industry Forecasts major economic indicators 24-months out Regional Stumpage Report An in-depth look at the factors that affect regional timber prices Projects the relative influence of the general economy, industry capacity, and local capacity Forecasts prices for pine sawtimber, pine pulpwood, and hardwood pulpwood

12 ©2012 Forest2Market®, Inc.12 Stumpage Price Forecast Regions Arkansas, Louisiana, Texas Mississippi, Alabama, Georgia North Carolina, Virginia Western Gulf Central Gulf Southeast Coastal

13 Contact Suzanne Hearn Vice President, Sales & Marketing Office: Forest2Market, Inc John J. Delaney Drive, Suite 550 Charlotte, NC Website:


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