Collecting Qualitative Data u Interviews, surveys, focus groups u Documents (reports, letters, e-mails, committee minutes) u Notes of observations (meetings, events, classes, and other gatherings) u Pictures, video, songs and lyrics, other multimedia
Noticing Patterns and Themes u Read through all data to get a general sense of the whole Begin to “ notice things ”— what stands out? Highlight and name these things ( “ coding ” ) u Sort and group what you have named
Considering the Meaning uThink and reflect on the relationship of the themes to such areas as: your WO project goals, objectives, and intended outcomes changes in institutional capacity to accomplish its mission how participants ’ are affected by involvement in project activities (as related to institutional capacity)
Considering the Meaning Determine ways that the patterns and themes can create a deeper understanding of the impact of your WO project uDecide what you want to share and how you want to recount the story uConsider return on the funder’s investment and potential to influence future donations
Exercise: Working with Qualitative Data u Identifying patterns and themes in the stories of three TCU students u Describing or defining the themes u Considering the audience and the story that needs to be told
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