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Roscommon County Council in association with The New Media Institute.

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Presentation on theme: "Roscommon County Council in association with The New Media Institute."— Presentation transcript:

1 Roscommon County Council in association with The New Media Institute

2 Anti-Litter Cinema Advert – 2013 Participating Schools Roscommon Community College St. Joseph’s Athlone Castlerea Community School Roscommon CBS Elphin Community College Convent of Mercy, Roscommon Town Ballaghaderreen Youthreach

3 Advertisement Premiere Premiere will be held in Spring 2014 – Venue to be decided. External judges will have judged the entries. All participating schools are invited and all schools entries will be shown at the premiere. Prize presented to winning school by Mayor of Roscommon Refreshments for all at the Premiere. DVDs of Cinema-Ad project will be distributed to all primary schools in the County and is intended to be available on RCC website Content has to be suitable for public viewing.

4 Anti-Litter Theme Create greater awareness in Co. Roscommon of ‘litter’ issues. Asking you to create anti litter message for your peers. Most common types of Litter in Roscommon are: Chewing Gum, Cigarette Litter, Packaging Litter (includes takeaway, bottles, cans). Where it comes from, how long it lasts in environment, cost of disposal, long-term effects on the environment. Chewing Gum – lasts indefinitely, difficult & expensive to remove.

5 Anti Litter Theme Cigarette Litter – up to 12 years – filters are a form of plastic which does not degrade quickly Plastic Bottles-up to 500 years Aluminium Cans-200-500 years Styrofoam containers – never Affects local image, tourism, and also wider impact on environment generally. Affects nearly every aspect of environment, Countryside Rivers, lakes, seas polluted by litter.

6 Anti Litter Theme Widlife affected-sea life, birds, plastic bags have been found in stomachs of polar bears. On the Spot Litter Fine of €150. Cost Roscommon County Council approximately €450,000 in 2012 to clean streets in towns & villages. Money that could be used on providing better services to citizens-Libraries, Swimming Pools, Playgrounds, Sports facilities.


8 6 months apart

9 Types of Litter

10 Litter


12 Step 1 : Research – examples of anti-litter adverts Duration of finished advert 30 seconds to 50 seconds max. Examples of anti-litter ads:- 20 seconds 29 seconds 1.37 min 2.03 min (Belfast) 41 seconds 30 seconds

13 Step 2 : Brainstorm Ideas Encourage creativity. Play around with ideas. Share ideas. Get feedback from classmates Once students have a plan, they must decide what they will say and how they will illustrate the ad.

14 Step 3 : Be Specific Determine what message they are trying to get across? What’s so great about it? Who would want it? Why they would want it? Be specific - Being specific is very necessary to creating an impact. You must give features of your anti-litter message that should tell your viewer the benefits of not littering. The most effective advert is short, plain and simple.

15 Step 3: Use a persuasive technique Common sense – challenge the viewer to think of a good reason why not to ‘litter’. Humour – make the viewer laugh – making the ad more likeable and memorable. Repetition – e.g. with Jingles Convince the viewer that time is of the essence – what advantages would lack of litter mean to the environment in Roscommon / free up resources for other facilities. Use Colour, Sound and Imagery to appeal to viewer.

16 Step 4 : Sketch ideas using Storyboard template Come up with a catchy, snappy tagline. Whatever it is it should grab viewers attention. Consider using; Rhyme Humour A play on words A personal pledge

17 Storyboarding Close-up shots – used to show facial expressions / details. Mid-Length shots – show the top half of the person and their surroundings. Long shots – show objects / people from a distance.

18 Step 5 : Sound / Dialogue / Music / Images Any dialogue should be crystal clear with perfect diction. Keep dialogue short and simple. Copyright issues with published music and expense. TNMI have licensed music which we have purchased and can use it to enhance your advert. Copyright issues with images – no branding allowed e.g. no Coca-Cola labels on bottles etc.

19 Step 6: Costumes Costumes: The characters will have to look as believable and suitable. The costumes will tell us something about the characters. Costumes will have to be ready for the day of filming.



22 Step 7: Filming Day FILM EQUIPMENT HD Cameras Tripod Lighting and tripods Hand-held lighting kit Lapel Microphones Presenter microphones Reflector

23 Step 8: Filming Indoors Considerations for filming indoors – disturbance to other classes / school bell / lighting / space / noise in corridors. Permission required and granted?

24 Step 9: Filming Outdoors Prepare for all weathers. Seek permission from school. Seek permission if required re location e.g. Shop. Is the location safe to bring the group to? No filming allowed near Banks, Garda Stations, Post Offices, etc.

25 Useful Websites - environment – anti litter short films / adverts

26 Contact Details Roscommon County Council Marion Parker Environment Dept Suzanne Dempsey Environment Awareness Officer Tel: 0906-637268/265 The New Media Institute Frances Raymond and Kevin Smith Mob: 087-1373294 E:

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