Presentation on theme: "Argumentation/Persuasion"— Presentation transcript:
1Argumentation/Persuasion Using clear thinking and logic, you will try to convince readers that your opinion/stance on a controversial issue is sound and often urges readers to commit themselves to your side of the topic.
2An Argumentation Essay An argumentative essay will utilize statistics, report findings, and expert opinion to demonstrate/support your stance on the subject.You will want to incorporate the opposition to your topic into the essay and work on refuting their claims and dissenting views.Refutation means pointing out the problems with the opposing viewpoints, thereby highlighting your own position’s superiority.
3Greek Basic Concepts of Logic: LOGOS Logos—the soundness of your argument: the facts, statistics, examples, and authoritative statements you gather to support your viewpoint.This supporting evidence must be unified, specific, adequate, accurate, and representative.
4Greek Basic Concepts of Logic: PATHOS Pathos—the emotional power of language: appeals to readers’ needs, values, and attitudes, encouraging them to commit themselves to a viewpoint or course of action.Connotative language—words with strong emotional overtones—can move readers to accept a point of view and may even spur them to act.
5Greek Concepts of Logic: ETHOS Ethos—the credibility and integrity of the argument: you cannot expect readers to accept or act on your viewpoint unless you convince them that you know what you’re talking about.Come across as knowledgeable and trustworthy by incorporating logos and taking the opposing views into account.
6Writing an Effective Argumentation-Persuasion Essay Evidence/Support can be found in many ways:Statistics from a reportFact from a newspaper articlePersonal observationExamples from an interviewExpert opinion cited in a documentary
7Evaluate Your SourcesFor each source, you should establish the credibility of the material or person being cited.After each quote, you need to explain the material to the reader and then provide a response.By providing a response to the sourced material, you are integrating the support into your argument.Mary Sherry, owner and founder of a research and publishing firm, finds that many writers who aim to publish their work are “inadequately suffering from grammar amnesia and are deluded by a desire to be famous” (515). By this, I believe she means that many of the writers today have overlooked the importance of grammar and punctuation and simply want to be recognized. This supports my stance that many writing students today. . .
8Inductive ReasoningInvolves examination of specific cases, facts, or examples. Based on these specifics, you then draw a conclusion or make a generalization.Evidence: My head is achingEvidence: My nose is stuffyEvidence: My throat is scratchyConclusion: I am coming down with a cold.
9Deductive ReasoningBegins with a generalization that is then applied to a specific caseThis movement from general to specific involves a three-step form of reasoning called a syllogism:1)Major Premise2)Minor Premise3)Conclusion
10Example of SyllogismMajor Premise: In an accident, large cars are safer than small carsMinor Premise: The Hummer is a large car.Conclusion: In an accident, the Hummer will be safer than a small car.
11Logical Fallacies Hasty Generalization Sweeping Generalization Post Hoc Fallacy (“after this, therefore because of this”)Non Sequitor Fallacy (“it does not follow”)Ad Hominen Argument (“to the man”)Appeals to Questionable or Faulty AuthorityBegging the QuestionA False AnalogyEither/or FallacyRed Herring FallacyAppeal to Reader’s Fear or Pity
12Hasty Generalizations Hasty Generalization: making a claim on the basis of inadequate evidence.Example: It is disturbing that several of the youths who shot up schools were users of violent video games. Obviously, these games can breed violence, and they should be banned.[Most youths who play violent video games do not behave violently.]
13Sweeping Generalization Absolute statements involving words such as all, always, never, and no one that allow no exceptions.Examples:People who live in cities are unfriendly.Californians are fad-crazyWomen are emotionalMen can’t express their feelings[These are often considered stereoptypes]
14Post Hoc FallacyOccurs when you conclude that a cause-effect relationship exists simply because one even preceded another.Example:A number of immigrants settle in a nearby city.The city suffers an economic decline.The immigrants’ arrival caused the decline.[This is simply co-occurrence. There are most likely other reasons for the decline.]
15Non-SequitorLinking two or more ideas that in fact have no logical connection.Example: She uses a wheelchair, so she must be unhappy.[The second clause has nothing to do with the first.]
16Ad HominemAttacking the qualities of the people holding an opposing view rather than the view itself.Example: Bill Clinton had extramarital affairs, so his views on global policy merit no attention.[Do the ex-president’s marital problems invalidate his political views?]
17Appeals to Questionable or Faulty Authority Occurs when the argument fails to provide the credibility of the sourced material.Examples:Sources show…An unidentified spokesperson states…Experts claim…Studies show…[If these people and reports are so reliable, they should be clearly identified.]
18Begging the QuestionInvolves failure to establish proof for a debatable point.Example: The college library’s funding should be reduced by cutting subscriptions to useless periodicals.[Are some of the library’s periodicals useless?]
19False AnalogyImplies that because two things share some characteristics, they are therefore alike in all respects.Example: Nicotine and marijuana involve health risks and have addictive properties.“Driving while smoking a cigarette isn’t illegal, so driving while smoking marijuana shouldn’t be illegal.”[By making this argument, you have overlooked a major difference between these two substances. Marijuana impairs perception and coordination—important aspects of driving—while there’s no evidence that nicotine does the same.]
20Either/or FallacyAssuming that a complicated question has only two answers, one good and one bad, or both bad.Example: Either we permit mandatory drug testing in the workplace or productivity will continue to decline.[Productivity is not necessarily dependent on drug testing.]
21Red HerringIntroducing an irrelevant issue intended to distract readers from the relevant issuesExample: A campus speech code is essential to protect students, who already have enough problems coping with rising tuition.[Tuition costs and speech codes are different subjects. What protections do students need that a speech code will provide?]
22Appeal to Reader’s Fear or Pity Substituting emotions for reasoningExample: She should not have to pay taxes because she is an aged widow with no friends or relatives.[Appeals to people’s pity. Should age and loneliness, rather than income, determine a person’s tax obligation.]