Presentation on theme: "Social TV and Webisodes What are webisodes? What is social TV?"— Presentation transcript:
Social TV and Webisodes What are webisodes? What is social TV?
Hierarchy of Social TV – Webisodes More involved, include B-roll and pictures, cut-aways and edits. Higher production value. Business/Promotional Social TVWebisodesVlogs – Vlogs Point-and-shoot category. Most basic. Can be boring. Personal
Social TV-defined 1 st - Technology that supports communication and social interaction in the context of watching television, or related to TV content. 2 nd - It also includes the study of television-related social behavior, devices and networks. Technologies include – voice communication – text chat presence – context awareness – TV recommendations – ratings – video-conferencing with the TV content either on screen or by using ancillary devices 2010- Social TV named one of the 10 most important emerging technologies by the MIT Technology Review on Social TV. January 2011- Ynon Kreiz, CEO of the Endemol Group told a packed crowd at the Digital Life Design (DLD) conference: "Everyone says that social television will be big. I think it’s not going to be big — it’s going to be huge.” 2011- David Rowan, the Editor of Wired magazine named Social TV at number three of six in his peek into 2011 and what tech trends to expect to get traction. 1 1- http://papertankproductions.com/creating-a-web-series-that-people-will-watch/
Social TV- business aspect Motorola Medios Xperience Are there missed opportunities? – Not yet; this is a fledgling medium. Customer service/Complaints – Yes, but that is mostly falling under social media outlets such as Facebook and Twitter. Consumers desired: find and better organize content greater flexibility for when, how and where TV is consumed such as the ability to stream live shows to any device in the home access news and gossip about their favorite shows and actors. Consumers want to simultaneously engage with additional content and social networking sites while they watch TV. 1 1- http://bx.businessweek.com/social-tv/view?url=http%3A%2F%2Fwww.ramanmedianetwork.com%2Fpepsi-unveils-new-social-tv-platform%2F 2- http://www.youtube.com/watch?v=ICMD9Med-cA2- http://www.youtube.com/watch?v=ICMD9Med-cA (2:30) 2
Hashtag placement is subtle enough to neither distract nor annoy viewers. An official hashtag makes monitoring conversations easier. Attaching all conversation to a dedicated hashtag increases its chance of trending (one hashtag vs. countless hashtags created by fans). Seeing a TV show in the trending topics may compel others to tune in. Seeing hashtags on their recorded shows may remind DVR users they’re missing out by not watching in real time. Curious fans who are not on Twitter are compelled to look up what the hashtag means and may then join the conversation. 1 1-http://www.blueglass.com/blog/why-hashtags-belong-on-tv/ Social TV-example
Webisodes-defined Found on internet, not television – Youtube, Vimeo, and network television sites for ABC, NBC, CBS Can be used as a preview, a promotion, as part of a collection of shorts, or a commercial. – Scrubs, Straight No Chaser, Miranda Sings A webisode is a web episode – collectively part of a web series, a form of new media called web television. A short episode (3-7 minutes) though some go longer (rarely). Can be part of an already established drama or series or it may consist of entirely original material.
Webisodes-examples Scrubs Network sponsored 1- Scrubs: http://www.youtube.com/watch?v=7euub8HKOcQhttp://www.youtube.com/watch?v=7euub8HKOcQ 2- Straight No Chaser: http://www.youtube.com/watch?v=ZtlBQKyIRwg&feature=relmfuhttp://www.youtube.com/watch?v=ZtlBQKyIRwg&feature=relmfu 3- Miranda: http://www.youtube.com/watch?v=rKxFiJ78_YUhttp://www.youtube.com/watch?v=rKxFiJ78_YU Miranda Sings Self sponsored Straight No Chaser Record label sponsored