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WRITIN G for the WEB How words help or hurt web usability.

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Presentation on theme: "WRITIN G for the WEB How words help or hurt web usability."— Presentation transcript:

1 WRITIN G for the WEB How words help or hurt web usability

2 How we think people use the web  Explore each page  Hang on every word

3 How they really use the web  Scan for a few seconds  Click  Go back  Scan for a few seconds  Click


5 Julie’s rules  The Wal-Mart rule Get in, GET OUT!  The Hoarders rule Omit needless words & organize what’s left  The iPad rule Keep it clean and simple  Don’t be Lady Gaga rule You don’t need to be flashy

6 Get in, Get out: Don’t confuse or frustrate  Keep your content updated!  Make key information easy to find  What’s clickable?  Minimize scrolling

7 Omit needless words What you delete  Happy talk  What is obvious  Instructions  Overwriting What you have left  Content will be more prominent, useful, easier to find

8 Omit needless words – happy talk Thank you for your interest in our program, and congratulations on nearing the completion of your undergraduate medical education. This is truly a great time to choose a career in medicine, and I believe you’ll agree that it’s also a great time to choose our program for your residency training site. Today’s graduates have more options available to them than ever before. Internists may choose to pursue subspecialty training, practice in a traditional combined inpatient/outpatient primary care practice, or specialize in ambulatory or hospital- based medicine. Advances in medical research make it possible for physicians practicing in academic medical centers such as ours to be at the forefront of translating the latest innovations to the bedside, and as our patient population ages, physicians trained in internal medicine will become even more vital to patient care.

9 Pediatrics ( 1,103 words )

10 After (295 words)

11 IAMI (Before – 234 words ) Inspired by the opportunity to grow educational and entrepreneurial capacity, the Institute for Advancing Medical Innovation (IAMI) was established upon the belief that: ideas are translated to innovation to improve health. The Institute focuses on education and research that advances medical innovations. The results ultimately accelerate the number and quality of new drugs, medical devices and drug–medical device combinations flowing from the investigators bench to the patient’s bedside. Guided by an advisory board of independent experts and staffed by experienced drug development and medical device leaders, the Institute is designed to create an unprecedented collaboration of resources and processes to support the following key objectives: Translate innovative research into medical innovations, and through proof-of-concept awards to translational researchers, advance these innovations through a series of commercially-focused go/no go decision points; Advance novel new drugs, drug products, and drug delivery platform technologies to patients through effective partnerships with other academic institutions (including other CTSAs), industry, government and disease philanthropy organizations; Develop drug discovery, drug delivery, and bioengineering innovators who have the skill sets, sense of urgency and access to resources necessary to drive medical innovation discoveries from the university to the clinic through an Innovation Fellow Training Program; Operate an Office of Project and Portfolio Management that will identify projects, create project teams and timelines, and work with the KU Center for Technology Commercialization to create and enhance value proposition.

12 IAMI (After – 115 words )


14 About the program: Our program offers unique opportunities for trainees, characterized by a personalized approach to learning, mentorship by excellent faculty teachers, and teamwork and camaraderie among residents. The program’s purpose is, quite simply, to ensure that every resident is successful in becoming a board- certified internist, and achieves his or her goals for fellowship or practice. The moderate size of our training program allows flexibility in scheduling of rotations and personal attention from program leaders to help residents achieve their career goals. For example, up to three months of time can be devoted to faculty-mentored research for residents interested in this opportunity, and community rotations for both hospitalist and ambulatory practice are available. International electives are available and encouraged as well. In addition to mentorship from residency program leaders, the department sponsors a mentorship program which pairs residents with faculty members in their area of interest. Preparation for the board examinations occurs longitudinally throughout the curriculum, with core conferences, an online curriculum, the MKSAP board review series provided to all PGY-2’s, and a weeklong board review course for PGY-3’s. Perhaps most importantly, our residents function as a team, and ability to work well with others is one of the key factors we consider as we rank applicants for our residency positions. Our residents work together and help each other to reach a common goal of providing outstanding care to our patients.


16 Our goal for every resident is to become a board-certified internist and achieve his or her goals for fellowship or practice. What Our Program Offers Personalized approach to learning The size of our program affords flexibility in scheduling of rotations and personal attention from program leaders. Up to three months of faculty-mentored research for residents and community rotations for hospitalist and ambulatory practice are available. International electives also are encouraged. Mentorship by excellent faculty Residents are paired with faculty members in their area of interest. Preparation for board examinations includes: core conferences; online curriculum; MKSAP board review series for PGY-2s; weeklong review for PGY-3s. Teamwork and camaraderie among residents Our residents cooperate for a common goal of outstanding patient care. Ability to work well with others is a key consideration for residency applicants.

17 Keep it simple and clean  Key words in bold  Subheads  Bullets/lists  White space  Rules  Short sentences and paragraphs

18 Substance trumps flashy  Content is king  Don’t distract  No random colors, photos or content

19 Use this, not that: 78 = 19 words  adequate enough = adequate  all of a sudden = suddenly  a number of = many  any one of the two = either  as of yet = yet  at the present time = now  at which time = when  be in attendance at = attend  be in favor off = favor  be of the opinion that = think  call attention to the fact that = remind, notify  due to the fact that = because  during the time that = while  first of all = first  for the purpose of = for  for the reason that = because  from the point of view of = for  in order to = to  in spite of the fact that = though, although

20 Do this, not that  Wake Forest University  Boston University colleges/ Boston University colleges/  

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