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You Might Adjust for That Frank Lucco, SRA, CRP Managing Director Accurity Qualified Analytics.

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Presentation on theme: "You Might Adjust for That Frank Lucco, SRA, CRP Managing Director Accurity Qualified Analytics."— Presentation transcript:


2 You Might Adjust for That Frank Lucco, SRA, CRP Managing Director Accurity Qualified Analytics



5 Thinking Outside the Grid


7 Saving Energy: Inside and Out Solar panels aren’t always considered the most aesthetically pleasing Solar shingles can also be used which have the appearance of standard shingles but function the same as large solar panels Spray foam insulation fills cracks and crevices better than traditional fiberglass

8 Saving Energy: Inside and Out Energy-efficient HVAC systems with regular maintenance will help cut down on energy bills Smart appliances – fridge, washer, dryer – will help save energy, water, and money

9 Photovoltaic Panels Photovoltaic (PV) systems convert sunlight directly into electricity PV systems are most common in Arizona, California, and Hawaii Approximately half a million homes use PV systems as a source of power in the U.S., with about 32% of the total PV systems in the U.S. added in 2013

10 Photovoltaic Panels According to a December 2013 Lawrence Berkeley National Laboratory study: $24,705 – Average price increase for homes sold with a typical 3.1- kilowatt PV system $5,911 – Sale premium for each 1-kilowatt increase in generating capacity $2,411 – Sale price decrease each year that a system ages

11 Light Bulbs Described by The Daily Green as “one of the easiest changes someone can make, with some of the quickest payback period and best ROIs.” According to HGTV’s “Kitchen Cousins” – “the two biggest savings are thermostats and light bulbs.” Adding motion sensors or dimmer switches can also decrease energy expenses

12 Windows Marvin, Anderson, Pella, Gulf Coast - $2,000 each No Name - $200 each


14 Broadband Speeds Young people – this is a make or break feature Fiber optic, high speed, upload and download speeds

15 Technology Media Digital Remote Control Kitchen Equipment Whole House Generator


17 Nasty Neighbors Nasty neighbors can hurt home values by as much as 10%-the New York Times A nasty neighbor, cranky neighbor or sloppy neighbor can bring down property values and it tends to be outside of your control

18 Schools Location in a good school district can be a prime factor for families buying a home School district can be so important that many families will take out riskier loans or otherwise stretch their financial situation Owners may stay in homes long after they’ve outgrown them to stay in desirable districts

19 Schools Sometimes buyers will pay more for a home in a good public school district because it’s seen as offsetting costly private school tuition According to a study by Zip Realty best property values often correlate with the best school districts Strongest correlation was seen in cities like: Chicago, Denver, Los Angeles, Orlando, Phoenix, Sacramento, San Diego, San Francisco

20 Spite Houses Generally built to annoy or as a form of protest Dating back to the 1700s, reasons for spite houses can include: Wreak havoc and protest local authorities Feuding neighbors Familial strife

21 Spite Houses Aesthetic Protest Purple House, Lubbock, TX Equality House, Topeka, Kansas

22 Spite Houses The Alameda Spite House, Alameda, CA Skinny House, Boston, MA Obstruct neighbor’s view

23 Foreclosures Foreclosed properties can sit vacant for extended periods of time, even years Sitting vacant, yards become overgrown, houses fall into disrepair or can become inhabited by stray animals or squatters If a neighborhood becomes increasingly full of run-down foreclosed properties, the neighborhood can become blighted

24 Foreclosures: Health Effects The stress of going through a foreclosure is self- evident, but what about living next to a foreclosed home? A new study by the Harvard Center for Population and Development Studies suggests living adjacent to a foreclosure can elevate blood pressure Add another foreclosure within 100 meters and add an additional 1.71 millimeters or mercury in systolic blood pressure

25 Foreclosures: Health Effects The study also suggests not just blood pressure may be impacted, but also increased alcohol consumption and minimal weight gain - typical health effects of stress Neighbors can become stressed, worrying that the neighborhood may be in decline That stress can also increase when you’re living within the 100 meters and trying to sell your own home

26 Blight Generally characterized by neighborhood, city, or other market area falling into disrepair, decay, or deterioration Common in many cities across the country and globally; especially common in areas still suffering the effects of the Great Recession Blight is a common problem that may not always have interested parties pursuing solutions

27 Blight: The Problem

28 Blight: An Aesthetic Solution A new company offers a novel solution – life-size, realistic decals of doors and windows that can be adhered to plywood


30 Economic Incentives Grants and tax break programs, particularly for energy efficient improvements Grants for first-time home buyers and affordable housing candidates

31 Economic Disincentives Increased flood insurance premiums Restrictions on rebuilding, renovating or remodeling Property Taxes


33 High End Homes A study by Redfin and Grammarly suggests that listings written in complete sentences and without spelling or grammatical errors sell three days faster and are 10% more likely to sell above the list price Elsie de Wolfe, credited by some as the inventor of Interior Design as a profession, described moldings, light-openings, door-handles and hinges as “the unconsidered things that make or mar your house.” One could surmise this is particularly true for high end homes.

34 High End Homes: Over $20 million A study by Zillow indicates the median sale-to- list price ratio is 72% for homes listed at $20 million or more According to Zillow’s analysis, approximately 50% of the homes demonstrated at least one price change compared to 36% of inexpensive homes Quantity and quality of comparable data often leads pricing to be more of a “guessing game”

35 High End Homes Top important luxury features for both luxury home owners and non-luxury home owners are view and a chef's kitchen. $20 million or more 40% of luxury homebuyers are willing to go over their budget as opposed to 29% of non- luxury homebuyers


37 Technology Smart phone technology has put the power to search, view, and even buy homes, literally in the buyer’s hands Instead of pre-recorded virtual tours online, a video call can give a buyer a real-time video tour

38 Technology A study by shows that more than 50% of all listing page views happen on a mobile device Users on mobile devices on average submit five times as many inquiries as Web users

39 What's a word worth? According to an article in the Wall Street Journal there is a 1% increase on average, in the sale price when positive opinion words are added to a listing, according to a study: Words like beautiful and fabulous can boost the sales price

40 Selling Turnkey Properties According to zip Realty a turnkey sale describes selling a property that doesn't require any major repairs or renovations Nationwide, listings billed as turnkey are 3.1% more expensive than listings without the term

41 Turning off buyers Biggest mistake is not getting the home in the best possible condition Various odors, outdated fixtures and appliances, displaying personal items and having sellers hang around the house during the showing along with poor curb appeal and clutter can have a disastrous outcome on the potential offers.

42 Bless Our Happy Home Sale: St. Joseph Statues According to an article in the Wall Street Journal from 2009 to 2010, when home prices were stagnant, the number of sales of St. Joseph statues slightly more than doubled When home sale prices began to creep back up, St. Joseph statue sales dropped

43 A Whiff of “Welcome Home" Buying real estate involves a lot of factors: location, price, etc., but how about smell? Developers are creating custom scents to sell high end luxury condos, this goes well beyond baking fresh cookies or a loaf of bread Should there be a scent dispensing machine in your condo project?

44 Bidding for a House: Strategies That Win According to national real estate brokerage Redfin, 44% of winning offers were all cash– making that one of the most successful ways to come out of it ahead of others Other successful strategies include waiving appraisals, inspections and submitting a personalized cover letter

45 Word Play for Agents-WSJ Using local terms sells real estate According to Redfin, local customs are important, replacing stove with range, powder room with half-bath and study with office can make a big difference if those terms are common and customary for your region

46 How a Dual Agent Affect’s Sales Price Dual agency sales that occur in the first 30 days of a listing contract sell for a roughly 18% premium because agents may be able to more efficiently match the property with the right buyer if they search within their own network On the other hand dual agency sales in the last 30 days of a listing contract sell at about 6% discount

47 The New Old Home Psychic comforts of yesterday-selling the new old home Selling a new authentic old house can be seen as a psychic comfort of yesterday, a concept of the past that's happier and less disposable than life in 2014. Supposedly, people have this visceral memories of their grandmothers house. Memories are an underrated idea in terms of making people feel comfortable

48 Staging Your House for a Quick Sale According to a real estate agent with Martha Turner Properties, the interior of the home needs to be de-cluttered and re-arranged for maximum space and light. You may need to rearrange furniture and pack up some personal belongings

49 The Popularity of Trees According to a recent article over 5% of current listings in the US are on streets with tree names. Median listing price of homes on Oak Street is $187,000 for Cherry Street is $169,900 Homes with actual trees can boost the sale price of a property

50 The Popularity of Trees Research done recently found that homes with street trees sold for $7,130 more on average and 1.7 days quicker then houses without trees planted between the sidewalk and the street.

51 Tricks As of May, a Redfin study of 37 major metropolitan markets showed that 58% homes sold above list price when there was a published offer deadline The same study also indicated DOM averaged 31 days compared to 61 days on listings without published deadlines Deadlines can push buyers who are on the fence or otherwise delaying to make a decision and take action

52 Pets Pet odors are an obvious turn-off, but even just the presence of an animal at a showing can turn away buyers For stubborn sellers who do not heed their agent’s advice, it is crucial that the listing provides that an animal is on-site. Agents also suggest another reminder at the door or other clearly visible location before a showing

53 Pets Pets are a distraction: from buyers wanting to pet them to being afraid to barking Barking, or any loud noises, can impede discussion and viewing making it difficult to focus on the positive aspects of the home Remove evidence of pets from the home for best results – from the usual bedding, bowls, and toys to photos and refrigerator magnets

54 Buyers Personality Know the buyer's personality as it can impact the final negotiation and price Aggressive-procrastinator-perfectionist- investor

55 Photos Everyone knows a picture is worth a thousand words; this is especially true for home listings Brokers may spend hundreds of dollars for high-end photography to set off their listing In the hottest markets, where buyers can make offers without even seeing the home, photos become even more important than usual

56 Photos The best photographers make the home look even better in pictures than in person Photographers will get the frame just right, avoiding power lines just above the roof for example Dusk or twilight shots can be popular favorites, with some photographers calling it “the magic hour”

57 Photos Similar to pets, personal belongings in the home can distract buyers and have them thinking more about the homeowners than the home Photographers may add a blue sky in the background if it was cloudy or replace the brown grass with green While they often use tricks, it should never rise to deception


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