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Standing Out from the Crowd Effective PowerPoint Design Adapted from Designing Effective PowerPoint Presentations by Victor Chen.

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Presentation on theme: "Standing Out from the Crowd Effective PowerPoint Design Adapted from Designing Effective PowerPoint Presentations by Victor Chen."— Presentation transcript:

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2 Standing Out from the Crowd Effective PowerPoint Design Adapted from Designing Effective PowerPoint Presentations by Victor Chen

3 Effective Presentations Using Text Using Graphics Using Special Effects Introducing Subjects Gradually

4 Using Text Effectively

5 Make text BIG

6 Make Text Big This is Arial 12 This is Arial 18 This is Arial 24 This is Arial 32 This is Arial 36 This is Arial 44 Too Small

7 How to Check Font Size Look at slides from 6 – 7 feet away If you can read it, you’re good-to-go Photo by Jeff Bettens Photo courtesy Stock.xchng

8 Headlines bigger than text Headlines should be bigger than text –Headlines: pt. –Text: pt. Photo courtesy of Stock.xchng

9 Using Font Styles Never use all caps –ALL CAPITAL LETTERS ARE DIFFICULT TO READ Upper and lower case letters are easier Use san serif fonts –Verdana –Arial –Helvetica

10 Make Fonts Clear T T Sanserif fontSerif font Easy to readHard to read

11 Serif fonts are difficult to read on screen –Sanserif fonts are clearer Italics are difficult to read on screen –Normal or bold fonts are clearer Underlining signifies hyperlinks –Instead, use colours to emphasize Use Easy-to-read Fonts

12 Make Lists Clear Use numbers for lists with sequence For example: How do you put an elephant into a fridge? 1. Open the door of the fridge 2. Put the elephant in 3. Close the door From Chen, Victor. Effective PowerPoint Design.

13 Make Lists Clear How do you put a giraffe into a fridge? 1. Open the door of the fridge 2. Take out the elephant 3. Put the giraffe in 4. Close the door From Chen, Victor. Effective PowerPoint Design.

14 Use Bullets Effectively Use bullets to show a list without Priority Sequence Hierarchy, ….. From Chen, Victor. Effective PowerPoint Design.

15 Keep Text Simple Follow the 666 rule –No more than 6 lines per slide –No more than 6 words per line –No more than 6 text slides in a row Avoid TOO many colors Avoid Too StylesAvoid Too Many Fonts and Styles

16 Do Not Overdo Text Lindstrom (2000) states that each of the optic nerves uses 1,000,000 nerve fibers to send information simultaneously to the cerebral cortex of the brain. In contrast, each auditory nerve consists of only 30,000 fibers. In the brain’s cortex, about 30 percent of the nerve cells are devoted to visual processing, whereas touch accounts for eight percent and hearing only three percent. Humans experience the world visually, reading five times faster than the average person speaks and registering a full-color image, a megabyte of data in a mere fraction of a second. In addition, seeing photos often triggers emotional responses in individuals. Way too many details!

17 Use Bullets to Explain Eyes have 1,000,000 fibers to brain. Process visuals 60,000 times faster than text. Ears have 30,000 fibers to the brain. Words processed sequentially. Images processed simultaneously.. Much Simpler to follow

18 Keep Text Simple The most elegant design –Uses same font throughout –Emphasizes differences using style »Bold, italic, bold italic, normal Or headlines one font, text another: Headline Times New Roman »Text Arial

19 Use Contrasting Text Use contrasting colours This is hard to read. This is easy to read.

20 Use Contrasting Text Dark on light better than light on dark This is easy to read. This is even easier to read.

21 Use Differences Differences draw attention Differences may imply importance Use surprises to attract not distract The check draws attention

22 Do Not Use Too Many Differences draw attention  Differences may imply importance  Use surprises to attract not distract Too many differences distract

23 Different Colors for Focus Differences draw attention Differences may imply importance Use surprises to attract not distract This implies importance

24 Too Much Color Distracts Differences draw attention Differences may imply importance Use surprises to attract not distract Too many differences Distract

25 Using Graphics

26 Do Not Overuse Graphics Graphics may distract your audience Artistry does not substitute for content

27 Be Consistent in Style Graphics have different looks Graphics and photos don’t mix well

28 Be Consistent in Style Graphics have different “looks” Use graphics that have similar styles This graphic doesn’t “fit”

29 Use Big Pictures Big pictures imply importance Big pictures are easier to see Big pictures have greater impact Photo by Jason Hochman

30 Focal point directs attention Use Focal Points To here… Photo from

31 Focal Points Emphasize Focal point lead the eye Off the page… Photo from

32 MonthBuyBestUSA CompCity Circuit February $ 12, $ 23,456,654$ 3,123,456 Mar $ 11,234,456$ 12,654,321$ 16,678,910 April$ 14,321,444$ 6,543,423$ 12,123,543 May$ 16,188,888$ 11,654,545$ 9,944,444 June$ 4,736,799$ 12,234,567$ 10,876,678 July$ 9,234,345$ 1,554,165$ 1,123,456 August$ 8,732,355$ 12,344,343$ 12,123,456 July$ 7,654,244$ 12,207,222$ 12,234,567 August$ 16,678,910$ 11,234,456$ 6,543,423 Too much detail RAM sales after Vista released Make Simple Charts

33 RAM sales after Vista released Dollars in 10 3 BuyBestUSA CompCity Circuit February 12,65213,457 14,123 Mar11,23412,654 16,679 April14,32111,543 12,124 May16,18911,65512,944 June 9,73712,234 10,877 July9,23411,554 11,123 August10,732 12,344 12,123 July 14,654 12,207 12,235 August16,679 14,234 15,543 Much easier to process Simple is Easier to Read

34 Make Simple Graphs Too much detail RAM sales after Vista released

35 Graphs Should Be Simple Much easier to process RAM sales after Vista released

36 Use Special Effects Wisely

37 Use Transitions Carefully This transition is annoying, not enhancing So is this And this, too. "Appear" and "Disappear" are better Fade can be used (sparingly) Zoom can be used more sparingly

38 Use Animations for Effect This is a photograph. Photograph by Randy Aryanto. This is clipart Too distracting !

39 Keep Animation Simple This is a photograph. Photograph by Randy Aryanto. This is clipart Not distracting

40 Animated Gifs Distract Surgery as a Career Requires substantial school after baccalaureate Allows you to work in hospital or private practice Can specialize in surgical area Pays well Distracting Animated gif from

41 Focus is on Content Surgery as a Career Requires substantial school after baccalaureate Allows you to work in hospital or private practice Can specialize in surgical area Pays well Not Distracting Photo from

42 Surprise Emphasizes Differences draw attention Differences may imply importance Use surprises to attract not distract This surprise attracts

43 Do not Overdo “Surprise” Differences draw attention Differences may imply importance Use surprises to attract not distract These distract

44 Use Sound Carefully Sound effects may distract too Narration or soft background music better

45 Introduce Content Gradually

46 Integrative Integrative Integrative Reconciliation Reconciliation Reconciliation datadatadatadatadatadata data Integrative Reconciliation data data datadatadatadatadatadata data data data data data datadata data data datadatadatadata data Advance Organizer Too much at once Slide courtesy of Dr. Howard Jones

47 Integrative Integrative Integrative Reconciliation Reconciliation Reconciliation datadatadatadatadatadata data Integrative Reconciliation data data datadatadatadatadatadata data data data data data datadata data data datadatadatadata data Advance Organizer A bit easier to follow Slide courtesy of Dr. Howard Jones Integrative Reconciliation

48 G-E-O Triangle Goal Experienced Observed satisfaction competence realism Both teacher and observer recognize a bad lesson Teacher recalls a great lesson; observer recognizes a bad lesson Teacher recalls a rotten lesson; observer recognizes a pretty good one lesson

49 G-E-O Triangle Goal Experienced Observed satisfaction competence realism

50 G-E-O Triangle Goal Experienced Observed Both teacher and observer recognize a good lesson

51 G-E-O Triangle Goal Experienced Observed Both teacher and observer recognize a bad lesson  

52 G-E-O Triangle Goal Experienced Observed Teacher recalls a great lesson; observer recognizes a bad lesson 

53 G-E-O Triangle Goal Experienced Observed Teacher recalls a rotten lesson; observer recognizes a pretty good one lesson  G-E-O Triangle Slides Courtesy of Dr. Howard Jones

54 Summarizing Use text effectively Use graphics effectively Use special effects carefully Introduce content gradually

55 Some Final Words Communication is the purpose Use text to support communication Use pictures to simplify complex concepts Use animations for complex relationships Use visuals to support, not to distract Use sounds only when absolutely necessary From Chen, Victor. Effective PowerPoint Design.

56 References Atkinson, C. (n.d.). Sociable media. Retrieved August 4, 2007 from Bajaj, B. (n.d.) Using text effectively in PowerPoint. Retrieved August 10, 2007 from Burmark, L. (2007). Visual literacy: Learn to see, see to learn. Thornburg Center for Professional Development: Chen, V. (n.d.). Designing effective PowerPoint presentations:

57 Sommerville J. (n.d.). Peak communication performance. Retrieved August from Using PowerPoint effectively (n.d.). Retrieved August 6, 2007 from


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