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FTD.de AGOF internet facts 2007-IV. High net profile Index 73 % are men 148 69 % are 20-49 years old143 51 %have an high education level*235 51 %work.

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Presentation on theme: "FTD.de AGOF internet facts 2007-IV. High net profile Index 73 % are men 148 69 % are 20-49 years old143 51 %have an high education level*235 51 %work."— Presentation transcript:

1 FTD.de AGOF internet facts 2007-IV

2 High net profile Index 73 % are men 148 69 % are 20-49 years old143 51 %have an high education level*235 51 %work in qualified and managerial professions**224 35 %have an own net income of € 2.500+ 326 36 %Business elite 1 226 16 %Young & educated elite 2 391 10 %Urban elite 3 704 7 % Top decision makers679 Source: AGOF internet facts 2007-IV, based on number of unique users per week * A-levels and higher ** Self-employed people, Freelancers, medium and senior executives, civil servants (higher grades) 1 medium and large size self-employees, medium and senior executives 2 25-39 years old, university degree 3 University degree, own net income EUR 3.000+, cities with more than 500 thsd. Habitants  top decision makers = self-employed with at least 6 employees, independent occupations, managerial staff or higher civil servants with university/technical college degree and a personal net income of at l least Euro 3,500 per months Sociodemographic data on the users of FTD.de

3 Ahead of handelsblatt.com Source:AGOF internet facts 2007-IV, Unique users in ’000. – Period: average month Basis: Total population (64.82 million) Unique users per month Unique users in ’000

4 Source:AGOF internet facts 2007-IV, Unique users in ’000. – Period: average week Basis: Total population (64.82 million) FTD.de is one of the leading business websites Unique users per week Unique users in ’000

5 Source:AGOF internet facts 2007-IV, Unique users in ’000. – Period: average month Basis: Total population (64.82 million) FTD.de is the leading business website Unique users per month Unique users in ’000

6 At the forefront of business Business elite* Index 199 194 191 226 218 219 Source:AGOF internet facts 2007-IV, Unique users in ’000. – Period: average week Basis: Total population (64.82 million) *medium and large size self-employees, medium and senior executives Structural values in %

7 Source:AGOF internet facts 2007-IV, Unique users in ’000. – Period: average week Basis: Total population (64.82 million) Unique users in ’000 per average week Companies and Research generate the highest coverage

8 Source:AGOF internet facts 2007-IV, Unique users in ’000. – Period: average month Basis: Total population (64.82 million) Unique users in ’000 per average month Companies, Research and Market tools generate the highest coverage

9 Source: AGOF internet facts 2007-IV, Period: average month Basis: Total population (64.82 million) FTD.de has 538,000 exclusive users compared to handelsblatt.com Exclusive users FTD.de compared to handelsblatt.com in % FTD.de: 691.000 users Exklusive users FTD.de compared to handelsblatt.com absolute values FTD.de: 691.000 users

10 FTD.de has 610,000 exclusive users compared to manager-magazin.de Source: AGOF internet facts 2007-IV, Period: average month Basis: Total population (64.82 million) FTD.de: 691.000 users FTD.de: 691.000 users Exclusive users FTD.de compared to manager-magazin.de in % Exklusive users FTD.de compared to manager-magazin.de absolute values

11 Business website users are predominantly male Gender – Unique users per week Source:AGOF internet facts 2007-IV, structural values shown in %, based on number of unique users per week Index vs. Total population AGOF internet facts 2007-III (potential: 64.82 million) Index 53 50 43 148 152 159

12 FTD.de reaches the most attractive age groups Structural values in % Age groups – Unique users per week Source:AGOF internet facts 2007-IV, structural values shown in %, based on number of unique users per week Index vs. Total population AGOF internet facts 2007-III (potential: 64.82 million) Index 175 160 166 137 127 136 59 67 64 61 68 44 114 118 121

13 Education takes them to the top Respondent’s education – Unique users per week Structural values in % Source:AGOF internet facts 2007-IV, structural values shown in %, based on number of unique users per week Index vs. Total population AGOF internet facts 2007-IV (potential: 64.82 million) Index 293 287 334 153 151 175 85 88 70

14 Guaranteed performance data and conditions FTD.de advertising rates, valid from 1 Januar 2008 *Rates and guarantee per day

15 Discounts Sales are calculated on the basis of all customer gross sales booked with Quality Channel in the course of an advertising year. FTD.de advertising rates, valid from 1 Januar 2008


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