Presentation on theme: "Jeanette Flores, MPA California Center for Public Health Advocacy Healthy Communities One City at a Time."— Presentation transcript:
Jeanette Flores, MPA California Center for Public Health Advocacy Healthy Communities One City at a Time
$10 BILLION IS SPENT ANNUALLY ADVERTISING FOOD AND BEVERAGES TO CHILDREN IOM, 2005 Access to Healthy Food ?
Overwhelming Scientific Evidence Cross sectional studies, longitudinal studies, intervention trials Every additional soda children consume increases obesity risk by 60% Adults who drink soda daily are 27% more likely to be overweight
DRINK A SODA OR MORE A DAY Age 2-11:41% Age 12-17:62% 175 calories per day!
Genetic change? Less will power? Less informed? or Have we built a toxic environment? SO WHAT IS HAPPENING? SO WHAT IS HAPPENING? ?
“It is unreasonable to expect that people will change their behavior easily when so many forces in the social, cultural, and physical environment conspire against such change.” Public Policy
The City of Baldwin Park is at the forefront in establishing policy that is innovative yet remains true to the needs of our community. The first municipality in the State to implement the healthy policy and the first City to open a healthy Teen Center in the San Gabriel Valley.
Baldwin Park Bell Gardens El Monte * passed city wide nutrition standards policy Huntington Park La Puente South El Monte
Public Dollars for Public Good Increase access to healthier food/beverages Healthier community Sends the right message Promote healthful eating in local jurisdictions Promote life long healthful habits
Best Case Scenario: No calorically sweetened drinks Drinks must be fruit/vegetable-based and 50%- 100% real juice (with no added caloric sweeteners) Milk products: must include 2%, 1%, nonfat, soy, rice and other similar nondairy drinks Drinking water must have no added sweeteners