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Unisys Disruptive IT Trends Financial Services Priorities & Unisys Strategic Direction Sidney Pearl May 8 th 2012
© 2012 Unisys Corporation. All rights reserved. 2 Unisys Disruptive IT Trends for 2012 Consumerization of IT / Mobility The Consumerization of IT and mobile computing are underpinning the next significant increase in end-user productivity, and are driving the need for a new generation of IT support models IT Appliances Appliances are a packaged combination of hardware and software, offering a faster and easier deployment compared to buying, installing and configuring the components separately CyberSecurity CyberSecurity involves the security of IT systems within the enterprise and the broader digital networks upon which they rely – including cyber space itself and critical infrastructures Social Computing Social computing is creating a web of people who interact with applications, data and each other real time, changing the nature of how we think about and build enterprise applications in the future Big Data / Smart Computing Big Data and Smart Computing relate to the use of huge volumes of data flooding into the enterprise and opportunity to identity patterns and derive real-time business insights for competitive advantage Cloud Computing Cloud computing is an on-demand, pay-per- use, flexible and scalable model for service delivery over the Internet covering the entire IT stack from platforms to infrastructure to applications Drive New Business Opportunities & Control IT Costs Key disruptive trends are creating new opportunities for IT to deliver business value and a step-change in productivity via new styles of interaction, automation & service delivery
© 2012 Unisys Corporation. All rights reserved. 3 Disruptive TrendOrganizational Impact Private Cloud Implementations are driving greater agility, while addressing security & data concerns Software as a Service applications are growing rapidly in reaction to high maintenance/deployment costs How to manage the diverse influx of consumer-purchased devices How to gain control using mobile device management and security Application mobile enablement is where real value can be unlocked Use of social computing to drive enterprise-wide collaboration Social enablement of enterprise applications & processes to drive customer & constituent collaboration The Impact of these Disruptive Trends is Wide Ranging Disruptive TrendOrganizational Impact Mobile, social, and cloud computing are creating new security complications Consolidation of security systems such as access control & surveillance for simplicity and cost control Increased Criminalization of cyberspace heightening need for robust CyberSecurity Growing data volumes are driving up storage costs creating the need for storage rationalization In-Process analytics enable real time leverage of high volume data streams. Organizations are embracing an onslaught of new customer and process data Appliances attractive for “plug and play” simplicity, but mature and less disruptive Growth in highly-specialized information appliances for high-performance analytics The Disruptive Trends continue to be top-of-mind with CIOs and decision makers – and continue to see high growth-rates and innovation within the IT marketplace
© 2012 Unisys Corporation. All rights reserved. 4 Consumerization of IT / Mobile Computing Enterprise Significance & 2012 Predictions Mobile Computing The “Consumerization of IT” is continuing to accelerate within corporate IT environments, as new generations of powerful mobile devices proliferate… Enterprise Significance 2012 Predictions The opportunity? Exploiting the full potential of mobile devices and applications for anywhere, anytime worker productivity, customer value, and process improvement IT organizations will develop new applications and reengineer business processes as they look to connect with clients and improve employee productivity. Organizations will make greater use of mobile device and application management tools to better manage, secure, maintain, and deploy mobile devices and applications.
© 2012 Unisys Corporation. All rights reserved. 5 Mobility as the New Desktop The Emerging Computing Platform for Growth The key business drivers are: Employee Productivity: Mobile computing boosts worker productivity through anytime/anywhere access to corporate resources, information and business processes Driving Customer Value: Organizations are discovering new ways of generating customer value and competitive advantage with mobile services as the delivery channel or even as an integral part of the product or service Business Process Improvement: Mobile devices are significantly improving and streamlining existing business processes and helping to innovate entirely new ones The primary business drivers for Mobile Computing relate to improving employee productivity, driving customer value by enhancing the customer experience and delivering new products and services, and streamlining business processes Mobility is fast becoming the new technology platform for growth and innovation - changing the way we access and consume information, communicate, and conduct business transactions Why Now? Consumerization of IT is driving additional opportunities for the business as consumers and employees adopt mobile computing as their preferred method of information access and bring their own high-end devices to work
© 2012 Unisys Corporation. All rights reserved. 6 Mobile is the New Desktop An explosion of new devices is rapidly engulfing the market Smart-phones, Tablets, and imminent “Flexible” computing platforms are increasing the pace of change at the end-point. The environment is diverse, and will become more diverse in the coming years.. Newer devices more often serve as dual purpose “personal” and “workplace” devices than traditional laptops and PCs. Diversity in operating environments and form factors will continue, putting pressure on the burgeoning mobile applications market. Integrated Mobile Device Management is complicated by a lack of standards. IDC Black Book Q2 2011 Key Observations As mobile becomes “the new desktop”, the challenges include how to enhance mission-critical applications and how to secure and manage an ever-growing array of devices and applications
© 2012 Unisys Corporation. All rights reserved. 7 Mobile Technology Trends Mobile technologies are expanding user interface innovation Top 10 Mobile Technologies to watch in 2012 Location Based Services Context- Aware Services Mobile Social Networking Object Recognition Mobile Search Mobile Instant messaging Mobile Commerce Mobile email Mobile Payment Mobile Video Source: Gartner Mobility continues to be a key platform for business growth and innovation… Location Based Services allows field operations to be enhanced with geographical data, Uniquely mobile functions, such as the ability to "check in" to a store for alerts, or add items to a shopping cart simply by taking a photo or scanning a barcode enhances retail experience, Near Field Communication (NFC) streamlines payment processing for financial applications, Context-aware applications provide personalized and targeted end-user experience across the board, New sensors and processing capability recognize the user's surroundings, allowing innovative business applications Emerging mobile technologies such as context-awareness and mobile payments continue to introduce rich and innovative new services delivering a competitive edge for early adopters Key Observations
© 2012 Unisys Corporation. All rights reserved. 8 Unisys Consumerization of IT Research Key 2011 Findings and Implications for 2012 IT executives recognize the CoIT trend is real and inevitable 40% of devices used to access applications are personally owned (up 10% from last year) iWorkers are using smart mobile devices at twice the rate IT executives believe is the case Yet IT departments are not taking proactive steps to ready their organizations to serve needs of mobile customers: Only 6% of IT decision-makers have modernized customer-facing apps to work with mobile devices IT respondents doing less than they did in 2010 to secure mobile devices Constrained resources a barrier: 80% of IT respondents say department workload is increasing due to consumerization Our second annual global survey in conjunction with IDC found that enterprises are falling further behind employee usage of Consumer Technologies in the Workplace Usage of consumer technologies increasing among employees; IT executives see value, but are hampered by security concerns, support issues, and a growing workload…
© 2012 Unisys Corporation. All rights reserved. 9 Recent findings from Unisys Briefings Ten Key Observations stand out in Client Conversations Key Client Observations After briefing over 40 organizations across a number of industries on the findings of the 2011 Consumerization of IT Research, Unisys has arrived at a set of ten key observations Our global clients are keenly interested in services that can help them … Client Initiatives Determine mobile application opportunity areas and implement via mobile development & modernization services (#4, 8, 9 & 10) Implement a consistent approach to device management & security across the enterprise (#1, 2, 3, 5, 6 & 7) 1.Moved past last years “lock it out” response 2.More open to BYOT approaches 3.Ongoing business procurement outside of IT 4.Developing mobile app business case is key 5.Security remains primary concern 6.Interest in cloud solutions to regain app control 7.IT policies need to be strengthened 8.Few have moved past basic mobile apps 9.Cost and skills a barrier to app modernization 10.Customer apps prioritized over employee apps
© 2012 Unisys Corporation. All rights reserved. 10 2012 Focus AreasKey Considerations Challenge/ Opportunity Business Process Redesign Rethinking Processes in a Mobile Context – Going beyond mobile-enabling existing business processes and designing new ones to innovate service delivery. $7.6B IT spending on reinventing business processes and systems by 2015 1 How and where to mobile-enable business applications - and re- design processes Application Mobile Enablement Mobile-Enabling Enterprise Applications – Organizations will need to implement a strategic approach for application mobile enablement. $5.6B IT spending on mobile application development by 2015 2 How to choose the optimal approach for mobile-enablement Comprehensive Device & Application Management Managing Mobile Application Portfolios - App Stores will be adopted to manage corporate- approved, custom-built mobile applications. 20% of enterprise employees will use tablets instead of laptops within 2 years 3 How to maintain and update increasing numbers of mobile apps Secure Multi- Device Access to Applications Securing Mobile Access - Organizations will need to provide secure mobile access to complex enterprise applications across multiple devices. 83% cited security concerns about mobile devices 4 How to securely access applications on multiple devices – leveraging existing investments Once organizations implement their secure mobility infrastructure, they will start mobile-enabling their internal and customer-facing business applications and close the “Consumerization Gap” 1 & 2. Forrester, 3.Gartner, 4. Unisys/IDC Market Trends & Business Implications Mobile Computing Trends Coming to the Forefront in 2012
© 2012 Unisys Corporation. All rights reserved. 11 Key focus areas should include secure application management as well as device management and mobile-enablement of internal and customer-facing business applications and processes As part of internal and customer-facing mobile-enablement initiatives, review business processes to uncover process re- design opportunities in a new, mobile context Consider application mobile enablement to unlock the potential of your enterprise applications – extending functionality and preserving investments Evaluate mobile application management solutions to maintain an exploding number of mobile applications - and enterprise app stores to deploy your mobile applications In concert with mobile device management, ensure mobile users, applications and data are appropriately secured with techniques such as multi-factor authentication Unisys Perspective & Recommendations Strategic Recommendations for Mobile Computing Effectively securing and managing mobile devices early on paves the way for organizations to gain competitive advantage by innovating new mobile-enabled services ahead of their competition Business Process Redesign Business Process Redesign Application Mobile Enablement Application Mobile Enablement Mobile Device & Application Management Mobile Security
© 2012 Unisys Corporation. All rights reserved. 12 Unisys Mobile Computing Solutions Portfolio The four core areas you need to address Innovation Workshops, strategy, and assessments targeting mobility opportunities across the business Mobile device and application management to support and manage diverse end points & applications Mobile application development and mobile enablement – including modernization of legacy applications Mobility Assessment Services Mobile Device Management Mobility Application Services Mobility User Authentication Mobile device biometrics and identity lifecycle management Customers Get: An integrated set of services from advisory to application mobile-enablement, device security, support and management … …Providing enterprise-grade secure mobility solutions to modernize mission-critical applications Unisys Solutions Core Areas Business Process Redesign Business Process Redesign Application Mobile Enablement Application Mobile Enablement Mobile Device & Application Management Mobile Security
© 2012 Unisys Corporation. All rights reserved. 13 CyberSecurity CyberSecurity is the protection of information systems and their dependency on digital networks from exploitation of vulnerabilities in cyber space Enterprise Significance 2012 Predictions Securing against all threats and vulnerability – including cybercrime, cloud, mobile and social computing - is vital for future growth, innovation and competitive advantage CyberSecurity Enterprise Significance & 2012 Predictions Organizations will implement predictive security operations, consisting of dedicated analysts and advanced data analytics software, to identify threats. Greater integration of security technologies such as intrusion detection, malware detection, and data loss prevention will improve security operational models.
© 2012 Unisys Corporation. All rights reserved. 14 Business Drivers & Challenges Addressing CyberSecurity in Today’s Network-Centric Society The key business drivers are: Increasing sophistication, frequency and scale of Cybercrime: Both public and private sectors need to scale up there levels of protection across their operations Cloud computing: CyberSecurity must now be addressed across this full, integrated environment where applications and data may be highly virtualized Rise of mobile devices and applications: The Consumerization of IT effect means that there are a broader array of end user or consumer devices in use Leakage of sensitive data: Protecting sensitive data no matter where it resides Increasing regulatory environment: Dealing with the expected impact of new security legislation applicable to the protection of critical infrastructure and resources Increasing levels of cyber-crime and regulatory and compliance requirements, and an explosion in use of “edge” devices and applications as a result of the Consumerization of IT have created an unparalleled need for robust security solutions … While these are not the only drivers, they are of a magnitude that is requiring serious attention to compete in the CyberSecurity “arms-race” by managing risk and protecting assets
© 2012 Unisys Corporation. All rights reserved. 15 Identity Theft Personal Safety Computer Viruses Shopping/Banking Online Credit Card Fraud Financial Obligations War or Terrorism A Serious Health Epidemic Organizations are Waking Up to a New Reality Perceived threat negatively impacts consumer behavior What issues drive security as a concern for consumers? Financial Internet National Personal 67% are extremely or very concerned about national security 70% seriously concerned about identity theft 66% seriously concerned about credit / debit card fraud 49% seriously concerned about meeting financial obligations 51% are seriously concerned about online transaction security UNISYS SECURITY INDEX - OVERALL SUMMARY FROM 1H 2011 Not Concerned Extremely Concerned 0300 150 75225 164
© 2012 Unisys Corporation. All rights reserved. 16 2012 Focus Areas Key ConsiderationsChallenge/Opportunity Increasing Levels of Cybercrime A more menacing threat landscape emerging - Organizations struggling to keep pace with the changing nature of attacks Cybercrime now costs companies average of $6M per year in terms of remediating successful data breeches 1 How to raise protection levels against cyber-crime while reducing or maintaining costs Mobile, Social & Cloud Security Widening “Consumerization Gap” - Enterprises doing less than last year to secure mobile devices Published social media guidelines (46% vs. 60%), Single Sign-On (52% vs. 73%), 83% cite security concerns 2 How to secure the “borderless” enterprise across the Disruptive Trends Increasing Data Sharing Requirements Corporate “sharing” of threat & risk information - Regulated data sharing on cyber-security breeches with government agencies Last year saw activity from agencies including the FTC, Department of Education, Office of Inspector General and the Security Exchange Commission 3 How to ensure regulatory compliance and employ best practices for data sharing Security Systems Consolidation Strong interest in consolidation of security systems - Such as access control and video surveillance for cost savings and standardization How to maximize cost savings through consolidation and virtualization Recent CyberSecurity trends include increasing threat vectors related to social, mobile and cloud computing, together with an increasing regulatory environment around Cyber “rules of the road” 1. Ponemon Institute, 2. Unisys/IDC Consumerization Study, 3 – DataPrivacyMonitor.com Market Trends & Business Implications CyberSecurity Trends Coming to the Forefront in 2012
© 2012 Unisys Corporation. All rights reserved. 17 The strategy for prevention, detection and reaction to risk should be a holistic approach and be built upon the concept of a common operating picture and situational awareness across all fronts Establish a logical holistic framework for CyberSecurity: Take a comprehensive approach as the challenge is far broader than simply addressing one issue Manage User Identities and entitlements in a comprehensive, integrated approach: Adopt a centralized approach that integrates user access with device security Take a coordinated approach to Sensitive Data Protection: Consider secure document access, data encryption / masking, digital rights management, as well as cloud and social networks where sensitive data can be particularly at-risk Incorporate CyberSecurity enhancements as an integral part of Application Modernization: As mission-critical applications are modernized in areas such as cloud- and mobile-enablement, review and upgrade security levels Take advantage of built-in capabilities of today’s devices to provide advanced authentication: Biometric techniques via voice, signature and facial recognition can be used for strong authentication as opposed to add-on hardware Unisys Perspective & Recommendations Strategic Recommendations for CyberSecurity For organizations getting the CyberSecurity posture right across all its elements will be vital for future growth, innovation and competitive advantage Identity & Access Management Sensitive Data Protection Application Security Modernization Secure Infrastructure Engineering
© 2012 Unisys Corporation. All rights reserved. 18 Unisys CyberSecurity Approach Our framework addresses key CyberSecurity issues related to disruptive trends (such as cloud, mobile, and social computing), sensitive data protection, and regulatory requirements We approach CyberSecurity in 8 domains covering users, data, applications, infrastructure and assets together with governance, situational awareness, and security operations… The challenge is broader than one issue such as securing mobile devices or the cloud… Logical framework supports Cyber strategies and specific plans tailored to each domain Holistic approach helps move from point solutions to enterprise security intelligence Predictive security operations with advanced analytics identifies threats Unisys logical framework for CyberSecurity
© 2012 Unisys Corporation. All rights reserved. 19 Unisys CyberSecurity Solutions Portfolio Security Advisory Services Identity & Access Management Cyber Situational Awareness CyberSecurity Operations Center Risk Advisory Compliance Application Advisory Risk Advisory Compliance Application Advisory Security Monitoring, Awareness & Reporting Integration Services Security Monitoring, Awareness & Reporting Integration Services Readiness Respond Recover Readiness Respond Recover Central Management of Digital User Identities Infrastructure Architecture Data Protection Secure Cloud Stealth Solution Infrastructure Architecture Data Protection Secure Cloud Stealth Solution Security Infrastructure Engineering Our solutions assist our clients to protect data, networks, assets, and personnel from cyber threats, comply with regulations, ensure business continuity and maximize enterprise resilience Comprehensive set of solutions addressing all components of the CyberSecurity framework …
© 2012 Unisys Corporation. All rights reserved. 20 Cloud Computing Organizations are ready to exploit the benefits of the cloud in the context of their data center operations for mission-critical workloads Enterprise Significance 2012 Predictions The benefit? Tangible IT agility gains to support the business with a more flexible and efficient cost model Cloud Computing Enterprise Significance & 2012 Predictions Private cloud implementations will accelerate as enterprises seek improved agility and cost savings while maintaining security of an on-premise infrastructure Use of software-as-a-service for email and collaboration will accelerate to reduce costs and simplify operations Organizations will assess their applications portfolio to take greater advantage of cloud computing opportunities
© 2012 Unisys Corporation. All rights reserved. 21 Key Issues Driving Cloud Adoption Data Centers are pressured to Reduce Costs & Increase Service Data Center Challenges Reducing Costs Managing rising costs within data centers Driving infrastructure and/or data center consolidation Reducing upfront capital costs and maintenance of older infrastructure Improving Service Speeding time-to-market for new services Aligning IT services and costs with business demand and usage Improving service quality and customer satisfaction via automation Business Benefits of the Cloud Model Companies can expand network capacity and run applications directly on a vendor's network Lower budgetary requirements allow smaller companies or agencies to innovate new IT-enabled services Burden of developing and maintaining expertise is transferred to the service provider Pay-per-use basis helps transform the way IT departments create and deploy customized applications Cloud Computing models provide the opportunity to increase service levels while simultaneously reducing overall cost and/or upfront capital expense
© 2012 Unisys Corporation. All rights reserved. 22 The Data Center will Grow Increasingly Diverse Public and Private clouds will each have their place Continued adoption of Cloud technologies will result in a more diversified “Hybrid” infrastructure environment Traditional dedicated and outsourced infrastructure will remain a part of the overall IT landscape. A common management view will be required to keep these models efficiently managed and optimized. Accelerating the transition will require us to build clouds that match or exceed existing application SLAs for performance, security, and reliability. IDC Cloud Computing SurveyKey Observations
© 2012 Unisys Corporation. All rights reserved. 23 But Barriers to Adoption still Exist… So correctly engineering your cloud is critical to success Cloud benefits are clearly recognized, but…. Cloud infrastructures need to demonstrate proven RAS characteristics In today’s world, most applications expect to operate with Mission Critical SLAs Costs in the Public Cloud environment remain a concern. And most importantly, accountability for applications (Performance, RAS) in the cloud remains an IT responsibility. IDC Cloud Computing SurveySuccess Criteria
© 2012 Unisys Corporation. All rights reserved. 24 Market Trends & Business Implications Cloud Computing Trends Coming to the Forefront in 2012 Rapidly increasing adoption of cloud services and technologies are changing the nature of Data Center infrastructure, governance and economics – reducing costs and increasing flexibility 2012 Focus Areas Key ConsiderationsChallenge/Opportunity Use of SaaS beyond “Cloud Basics” Exploring more strategic SaaS solutions – Organizations are more broadly adopting SaaS in vertical industry functions and IT management SaaS will account for 26% of the total packaged software market in 2016 1 How and where to adopt SaaS beyond e-mail and collaboration basics. Private Clouds raising importance of Virtualization Virtualization as foundation for Private Cloud - Private cloud success relies on upfront virtualization & storage rationalization 80% of enterprises reported that consolidation and broad use of server virtualization were high or critical priorities 2 How to prepare for hybrid cloud through virtualization and private cloud initiatives. Preparing for management of Hybrid Cloud Environments Planning for Hybrid deployment models – In the Data Center of the Future, boundaries will blur between cloud & existing systems 61% of organizations report that hybrid cloud will be part of their strategy 3 How to manage assets in an integrated way - regardless of deployment model. 1. Forrester, 2. Forrester, 3. FutureCloudComputing.net
© 2012 Unisys Corporation. All rights reserved. 25 The Unisys Hybrid Enterprise Strategy A holistic approach to leveraging Cloud Computing technologies across the enterprise A robust Cloud model must take into account that “Virtual Datacenters” will be a mix of traditional IT models and cloud models Extracting maximum value from cloud technology requires us to look at not just data center impacts, but also applications & IT management considerations Applications Data Centers Management Single Management View Traditional Outsourced Data Centers Outsourced Data Centers Cloud Hosted Private Clouds Internal Private Clouds Public Clouds Traditional Internal Data Centers Internal Data Centers Achieving efficiency across applications requires a variety of infrastructure approaches and a consistent management model A holistic approach requires us to examine all three tiers of the IT estate
© 2012 Unisys Corporation. All rights reserved. 26 The Unisys Hybrid Enterprise Vision Policy & GovernanceFinancial ManagementService Management Workload NETWORK Internal Data Centers Internal Data Centers Applications Workloads are balanced automatically and run on the most suitable infrastructure Workload attributes are tracked to maintain optimal performance through applications and infrastructure changes Data Centers Cloud architectures reduce the need for excess data center capacity Automation and self provisioning improve services and reduce labor costs Policy Management ensures controls, performance and cost are balanced Management One integrated IT management environment provides a comprehensive view across all infrastructure Self-service interfaces and proactive security mechanisms allow for rapid change to both onsite and cloud resources to optimize cost, compliance, security and performance. Key Attributes Security & RiskMonitoring & Event Management Integrated Enterprise Management Environment Static & Dynamic Workload Allocation to Optimal Infrastructure Reduced, Optimized Data Center Footprint “Single Pane of Glass” Management for both Cloud & Non-Cloud Outsourced Data Centers Outsourced Data Centers Workload NETWORK Internal Private Clouds Workload NETWORK Hosted Private Clouds Public Clouds Borderless, Virtual, Automated, Visible and Secure
© 2012 Unisys Corporation. All rights reserved. 27 Our Cloud Portfolio is Comprehensive We differentiate based on our Mission Critical capabilities Cloud Professional ServicesCloud Management SoftwareCloud Managed Services CloudBuild methodology ManagementFinancialArchitectureSecurity StorageNetworkITIL/ITSM Support Services CloudBuild is differentiated by its comprehensive approach. Fully-featured cloud operations approach addressing all eight aspects required to integrate cloud inside a data center. Cloud Hosted Private Clouds Virtual Desktop IaaS PaaS Our Unisys Cloud is a semipublic cloud offering delivering IaaS and PaaS for our ITO customer base. Virtual Desktop Infrastructure offers innovative solutions to ITO customers to lower their cost of operations. Pre-integrated, private cloud solution transforms operations into an agile, efficient and automated infrastructure. Modular design allows clients to integrate automated, self- service capabilities. Keeping pace in the evolving cloud market requires ongoing innovation to drive differentiation. Our focus is to ensure our cloud offerings support our client’s mission-critical IT requirements.
© 2012 Unisys Corporation. All rights reserved. 28 Social Computing Beyond digital marketing, social computing is an important strategic platform for increasing workplace collaboration and knowledge management Enterprise Significance 2012 Predictions Social computing is a strategic platform for modernizing enterprise applications to connect collaboration with business processes. The benefit? Tangible productivity gains and customer value Social Computing Enterprise Significance & 2012 Predictions Organizations will socially enable client-facing channels and contact points to gain greater connection to consumers, improve service and client loyalty Social technologies will be integrated into the fabric of applications in customer relationship management, case management, and exception handling
© 2012 Unisys Corporation. All rights reserved. 29 The New Socially-Connected Enterprise The Emerging Enterprise Social Layer The key business drivers are: Consumerization of IT: Consumers and citizens are identifying with the Social Computing paradigm as their preferred method of communication Knowledge & Collaboration: Organizations are seeking to establish new and highly effective human connections across their geographically dispersed and mobile workforce Customer Engagement: Customers are demanding more personalized, interactive and transparent engagement, overt participation, and better service and support Enabling Enterprise Applications: Organizations are optimizing business processes and transactions and modernizing their applications to meet new workforce demands Moving beyond hierarchical and formal connections, companies are re-wiring their organizations not only to create an empowered, dynamic, and networked workforce, but also to more deeply engage with their customers … Pervasive Social Computing is creating a new “Enterprise Social Layer”: Redefining how we collaborate with colleagues, prospective and existing customers, and business partners
© 2012 Unisys Corporation. All rights reserved. 30 Socially driven processes are disrupting traditional approaches to business Social techniques and tools allow people to connect and interact with unprecedented speed and ease as business gets social Within IT, social computing is becoming a key part of the application development agenda Enterprise applications are tapping into social computing techniques to deliver a new paradigm for collaboration Gartner Application Development AgendaKey Observations Social Computing Trends An emerging facet of modern application design and delivery As social computing is changing the realm of possibilities for business interactions, it is also changing the nature of how developers design and deliver enterprise software Future applications and services will be built upon innovative combinations of cloud, mobile and social technologies, and will become ever more difficult to maintain as platforms continue to shift
© 2012 Unisys Corporation. All rights reserved. 31 2012 Focus Areas Key ConsiderationsChallenge/Opportunity Social enablement of enterprise applications & processes Embedding into Enterprise Applications & Processes – Social platforms increasingly integrated with enterprise applications. Today 59% of organizations are planning or implementing enterprise social platforms 1 How to social-enable applications to improve processes and streamline efficiencies Use of social computing to drive enterprise-wide Collaboration Worker Productivity & Knowledge Management – Rapidly becoming a new paradigm for collaboration due to increasingly mobile workforce In North America, remote and mobile work is becoming the norm as two-thirds of the workforce works remotely 2 How to deploy enterprise-wide for enhanced productivity and innovation Enriched customer engagement through social channels Collaborative Customer Engagement and Participation – Use of social computing to enable overt customer participation and ownership Social CRM is the hottest trend in CRM which is growing at over 50% annually. 3 How to engage customers across sales and service channels Advances in social computing technology are changing the fabric of communication and information sharing with employees, customers and partners – creating a new wave of corporate productivity Organizations are making social networks part of their application fabric by integrating them with their internal business processes, transactional systems and information repositories Market Trends & Business Implications Social Computing Trends Coming to the Forefront in 2012 1 – Forrester, 2 – Gartner, 3 - Gartner
© 2012 Unisys Corporation. All rights reserved. 32 Unisys Perspective & Recommendations Strategic Recommendations for Social Computing Go beyond digital marketing and think of social computing as a new paradigm for enterprise collaboration and as a “next generation” enabler for application modernization Target “horizontal” functions such as strategic knowledge management, innovation, and customer relationship management to deliver relevant and contextual information to end users Target “vertical” functions such as client-facing transactional applications to add collaborative functionality to cut cycle-time for ad- hoc processes such as exception handling Start exploring modernization and integration opportunities between business applications and enterprise social computing platforms to automate ad-hoc, workflow processes Target “horizontals” such as KM and innovation and “verticals” such as transactional business applications - with social computing as an application modernization enabler Our set of strategic recommendations help clients progress along the continuum of social computing scenarios in a measured approach with increasing levels of business impact Strategy Development Strategy Development Social-Enabling Mission Critical Applications Social-Enabling Mission Critical Applications
© 2012 Unisys Corporation. All rights reserved. 33 Implementing the Enterprise “Social Layer”… A phased approach for social computing maturity 1 Develop a comprehensive Social Computing Strategy Identify opportunity areas for social enablement Develop a comprehensive roadmap Start with an enterprise platform Explore integration opportunities with business applications Implement an Enterprise Social Platform for Customer Engagement and Employee Collaboration Enhance strategic communities on top of Knowledge Management initiatives Leverage Social Computing for open innovation to source ideas Enhance client-interactions beyond marketing to improve customer engagement Extract business insights via Social Analytics 2 Social-Enable Transactional Business Applications (Vertical Applications) Identify applications that may benefit from social-enablement Candidate apps typically require manual processes or frequent collaboration Key areas include case management, exception handling and customer service 3 Social computing is increasingly becoming embedded into the overall enterprise application fabric – offering productivity gains across line of business applications and changing the way we collaborate Social-Enabling Mission Critical Applications Social-Enabling Mission Critical Applications Unisys Social Computing Advisory Services Unisys Social Computing Implementation Services Unisys Social Computing Modernization Services
© 2012 Unisys Corporation. All rights reserved. 34 Our Social Computing Strategy is to help our customers leverage social technology for enterprise application modernization and for collaborative suites for internal and customer-facing scenarios Unisys Strategy & Solutions Our Strategy and Focus Enterprise Application Modernization and Outsourcing Enterprise Security Enterprise Collaboration Expertise Core Focus Areas Core Competencies and Differentiation Social Computing Innovation Workshop Identification and Prioritization of Opportunities Social Computing Advisory Services Identification and Prioritization of Opportunities Social Computing Implementation Services Workplace Collaboration, Knowledge Management, and Customer Engagement Social Computing Modernization Services Integration with Enterprise Applications and Processes Service Offerings Customer Engagement Customer Engagement Next Generation Knowledge Mgmt & Collaboration Next Generation Knowledge Mgmt & Collaboration Social-Enabling Mission Critical Applications Social-Enabling Mission Critical Applications Unisys Social Computing Services provide enterprise-grade social collaboration solutions to modernize mission-critical applications and processes
© 2012 Unisys Corporation. All rights reserved. 35 Unisys Disruptive IT Trends Informational Resource for CIOs and Business Leaders Significance of the Trends for CIOs & Business Leaders Strategic Point of View Whitepapers Business Implications, Challenges & Opportunities Market & Analyst Facts In-depth Trend Research Unisys & Third-Party Perspectives Blogs & Multi-Media Unisys Solutions & Case Studies The Disruptive IT Trends web site provides in-depth information and insights related to the six Disruptive Trends with Unisys and third-party perspectives, research and recommendations http://www.DisruptiveITTrends.com
© 2012 Unisys Corporation. All rights reserved. 36 Thank You
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