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Unisys Disruptive IT Trends

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1 Unisys Disruptive IT Trends
Financial Services Priorities & Unisys Strategic Direction Sidney Pearl May 8th 2012

2 Unisys Disruptive IT Trends for 2012
Key disruptive trends are creating new opportunities for IT to deliver business value and a step-change in productivity via new styles of interaction, automation & service delivery Cloud Computing Cloud computing is an on-demand, pay-per-use, flexible and scalable model for service delivery over the Internet covering the entire IT stack from platforms to infrastructure to applications Consumerization of IT / Mobility The Consumerization of IT and mobile computing are underpinning the next significant increase in end-user productivity, and are driving the need for a new generation of IT support models CyberSecurity CyberSecurity involves the security of IT systems within the enterprise and the broader digital networks upon which they rely – including cyber space itself and critical infrastructures Drive New Business Opportunities & Control IT Costs Social Computing Social computing is creating a web of people who interact with applications, data and each other real time, changing the nature of how we think about and build enterprise applications in the future IT Appliances Appliances are a packaged combination of hardware and software, offering a faster and easier deployment compared to buying, installing and configuring the components separately Big Data / Smart Computing Big Data and Smart Computing relate to the use of huge volumes of data flooding into the enterprise and opportunity to identity patterns and derive real-time business insights for competitive advantage

3 The Impact of these Disruptive Trends is Wide Ranging
Organizational Impact Private Cloud Implementations are driving greater agility, while addressing security & data concerns Software as a Service applications are growing rapidly in reaction to high maintenance/deployment costs How to manage the diverse influx of consumer-purchased devices How to gain control using mobile device management and security Application mobile enablement is where real value can be unlocked Use of social computing to drive enterprise-wide collaboration Social enablement of enterprise applications & processes to drive customer & constituent collaboration Disruptive Trend Organizational Impact Mobile, social, and cloud computing are creating new security complications Consolidation of security systems such as access control & surveillance for simplicity and cost control Increased Criminalization of cyberspace heightening need for robust CyberSecurity Growing data volumes are driving up storage costs creating the need for storage rationalization In-Process analytics enable real time leverage of high volume data streams. Organizations are embracing an onslaught of new customer and process data Appliances attractive for “plug and play” simplicity, but mature and less disruptive Growth in highly-specialized information appliances for high-performance analytics The Disruptive Trends continue to be top-of-mind with CIOs and decision makers – and continue to see high growth-rates and innovation within the IT marketplace

4 Consumerization of IT / Mobile Computing Enterprise Significance & 2012 Predictions
The “Consumerization of IT” is continuing to accelerate within corporate IT environments, as new generations of powerful mobile devices proliferate… Enterprise Significance 2012 Predictions The opportunity? Exploiting the full potential of mobile devices and applications for anywhere, anytime worker productivity, customer value, and process improvement Mobile Computing IT organizations will develop new applications and reengineer business processes as they look to connect with clients and improve employee productivity. Organizations will make greater use of mobile device and application management tools to better manage, secure, maintain, and deploy mobile devices and applications.

5 Mobility as the New Desktop The Emerging Computing Platform for Growth
The primary business drivers for Mobile Computing relate to improving employee productivity, driving customer value by enhancing the customer experience and delivering new products and services, and streamlining business processes The key business drivers are: Employee Productivity: Mobile computing boosts worker productivity through anytime/anywhere access to corporate resources, information and business processes Driving Customer Value: Organizations are discovering new ways of generating customer value and competitive advantage with mobile services as the delivery channel or even as an integral part of the product or service Business Process Improvement: Mobile devices are significantly improving and streamlining existing business processes and helping to innovate entirely new ones Why Now? Consumerization of IT is driving additional opportunities for the business as consumers and employees adopt mobile computing as their preferred method of information access and bring their own high-end devices to work Mobility is fast becoming the new technology platform for growth and innovation - changing the way we access and consume information, communicate, and conduct business transactions

6 Mobile is the New Desktop An explosion of new devices is rapidly engulfing the market
As mobile becomes “the new desktop”, the challenges include how to enhance mission-critical applications and how to secure and manage an ever-growing array of devices and applications IDC Black Book Q2 2011 Key Observations Smart-phones, Tablets, and imminent “Flexible” computing platforms are increasing the pace of change at the end-point. The environment is diverse, and will become more diverse in the coming years.. Newer devices more often serve as dual purpose “personal” and “workplace” devices than traditional laptops and PCs. Diversity in operating environments and form factors will continue, putting pressure on the burgeoning mobile applications market. Integrated Mobile Device Management is complicated by a lack of standards.

7 Top 10 Mobile Technologies to watch
Mobile Technology Trends Mobile technologies are expanding user interface innovation Emerging mobile technologies such as context-awareness and mobile payments continue to introduce rich and innovative new services delivering a competitive edge for early adopters Key Observations Top 10 Mobile Technologies to watch in 2012 Location Based Services Context-Aware Services Mobile Social Networking Object Recognition Mobile Search Mobile Instant messaging Mobile Commerce Mobile Mobile Payment Mobile Video Mobility continues to be a key platform for business growth and innovation… Location Based Services allows field operations to be enhanced with geographical data, Uniquely mobile functions, such as the ability to "check in" to a store for alerts, or add items to a shopping cart simply by taking a photo or scanning a barcode enhances retail experience, Near Field Communication (NFC) streamlines payment processing for financial applications, Context-aware applications provide personalized and targeted end-user experience across the board, New sensors and processing capability recognize the user's surroundings, allowing innovative business applications This slide will present the Gartner top ten mobility technologies (see left) and 3-5 Unisys “implications” for enterprise customers (i.e. which are significant and why?) Plus, we will cover some highlights related to mobile device and application management e.g. growth in mobile apps in enterprise and pressing need for app stores etc. (½ slide on the top ten mobile technologies for 2012 & implications…and then ½ slide on the mdm/app mgmt aspects) Source: Gartner

8 Unisys Consumerization of IT Research Key 2011 Findings and Implications for 2012
Our second annual global survey in conjunction with IDC found that enterprises are falling further behind employee usage of Consumer Technologies in the Workplace Usage of consumer technologies increasing among employees; IT executives see value, but are hampered by security concerns, support issues, and a growing workload… IT executives recognize the CoIT trend is real and inevitable 40% of devices used to access applications are personally owned (up 10% from last year) iWorkers are using smart mobile devices at twice the rate IT executives believe is the case Yet IT departments are not taking proactive steps to ready their organizations to serve needs of mobile customers: Only 6% of IT decision-makers have modernized customer-facing apps to work with mobile devices IT respondents doing less than they did in 2010 to secure mobile devices Constrained resources a barrier: 80% of IT respondents say department workload is increasing due to consumerization

9 Recent findings from Unisys Briefings Ten Key Observations stand out in Client Conversations
After briefing over 40 organizations across a number of industries on the findings of the Consumerization of IT Research, Unisys has arrived at a set of ten key observations Key Client Observations Client Initiatives Moved past last years “lock it out” response More open to BYOT approaches Ongoing business procurement outside of IT Developing mobile app business case is key Security remains primary concern Interest in cloud solutions to regain app control IT policies need to be strengthened Few have moved past basic mobile apps Cost and skills a barrier to app modernization Customer apps prioritized over employee apps Our global clients are keenly interested in services that can help them … Determine mobile application opportunity areas and implement via mobile development & modernization services (#4, 8, 9 & 10) Implement a consistent approach to device management & security across the enterprise (#1, 2, 3, 5, 6 & 7)

10 Market Trends & Business Implications Mobile Computing Trends Coming to the Forefront in 2012
Once organizations implement their secure mobility infrastructure, they will start mobile-enabling their internal and customer-facing business applications and close the “Consumerization Gap” 2012 Focus Areas Key Considerations Challenge/ Opportunity Business Process Redesign Rethinking Processes in a Mobile Context – Going beyond mobile-enabling existing business processes and designing new ones to innovate service delivery. $7.6B IT spending on reinventing business processes and systems by How and where to mobile-enable business applications - and re-design processes Application Mobile Enablement Mobile-Enabling Enterprise Applications – Organizations will need to implement a strategic approach for application mobile enablement. $5.6B IT spending on mobile application development by How to choose the optimal approach for mobile-enablement Comprehensive Device & Application Management Managing Mobile Application Portfolios - App Stores will be adopted to manage corporate-approved, custom-built mobile applications. 20% of enterprise employees will use tablets instead of laptops within 2 years 3 How to maintain and update increasing numbers of mobile apps Secure Multi-Device Access to Applications Securing Mobile Access - Organizations will need to provide secure mobile access to complex enterprise applications across multiple devices. 83% cited security concerns about mobile devices 4 How to securely access applications on multiple devices – leveraging existing investments IDC, “Worldwide Mobile Enterprise Application Platform (MEAP) 2011–2015 Forecast“ September, 2011 IDC, “Worldwide and U.S. Mobile Applications, Storefronts, and Developer 2010–2014 Forecast and Year-End 2010 Vendor Shares.”, June 2011 Gartner, "Top 10 Strategic Technologies for 2012”, October, 2011 1 & 2. Forrester, 3.Gartner, 4. Unisys/IDC

11 Mobile Device & Application Management
Unisys Perspective & Recommendations Strategic Recommendations for Mobile Computing Key focus areas should include secure application management as well as device management and mobile-enablement of internal and customer-facing business applications and processes As part of internal and customer-facing mobile-enablement initiatives, review business processes to uncover process re- design opportunities in a new, mobile context Consider application mobile enablement to unlock the potential of your enterprise applications – extending functionality and preserving investments Evaluate mobile application management solutions to maintain an exploding number of mobile applications - and enterprise app stores to deploy your mobile applications In concert with mobile device management, ensure mobile users, applications and data are appropriately secured with techniques such as multi-factor authentication Business Process Redesign Application Mobile Enablement Mobile Device & Application Management Mobile Security Effectively securing and managing mobile devices early on paves the way for organizations to gain competitive advantage by innovating new mobile-enabled services ahead of their competition

12 Unisys Mobile Computing Solutions Portfolio The four core areas you need to address
Unisys Solutions Business Process Redesign Innovation Workshops, strategy, and assessments targeting mobility opportunities across the business Mobility Assessment Services Application Mobile Enablement Mobile application development and mobile enablement – including modernization of legacy applications Mobility Application Services Mobile Device & Application Management Mobile device and application management to support and manage diverse end points & applications Mobile Device Management Mobile Security Mobile device biometrics and identity lifecycle management Mobility User Authentication Customers Get: An integrated set of services from advisory to application mobile-enablement, device security, support and management … …Providing enterprise-grade secure mobility solutions to modernize mission-critical applications

13 CyberSecurity Enterprise Significance & 2012 Predictions
CyberSecurity is the protection of information systems and their dependency on digital networks from exploitation of vulnerabilities in cyber space Enterprise Significance 2012 Predictions CyberSecurity Securing against all threats and vulnerability – including cybercrime, cloud, mobile and social computing - is vital for future growth, innovation and competitive advantage Organizations will implement predictive security operations, consisting of dedicated analysts and advanced data analytics software, to identify threats. Greater integration of security technologies such as intrusion detection, malware detection, and data loss prevention will improve security operational models.

14 Business Drivers & Challenges Addressing CyberSecurity in Today’s Network-Centric Society
Increasing levels of cyber-crime and regulatory and compliance requirements, and an explosion in use of “edge” devices and applications as a result of the Consumerization of IT have created an unparalleled need for robust security solutions … The key business drivers are: Increasing sophistication, frequency and scale of Cybercrime: Both public and private sectors need to scale up there levels of protection across their operations Cloud computing: CyberSecurity must now be addressed across this full, integrated environment where applications and data may be highly virtualized Rise of mobile devices and applications: The Consumerization of IT effect means that there are a broader array of end user or consumer devices in use Leakage of sensitive data: Protecting sensitive data no matter where it resides Increasing regulatory environment: Dealing with the expected impact of new security legislation applicable to the protection of critical infrastructure and resources While these are not the only drivers, they are of a magnitude that is requiring serious attention to compete in the CyberSecurity “arms-race” by managing risk and protecting assets

15 Organizations are Waking Up to a New Reality Perceived threat negatively impacts consumer behavior
What issues drive security as a concern for consumers? War or Terrorism A Serious Health Epidemic Credit Card Fraud Financial Obligations Computer Viruses Shopping/Banking Online Identity Theft Personal Safety National Financial Internet Personal 67% are extremely or very concerned about national security 70% seriously concerned about identity theft 66% seriously concerned about credit / debit card fraud 49% seriously concerned about meeting financial obligations 51% are seriously concerned about online transaction security UNISYS SECURITY INDEX - OVERALL SUMMARY FROM 1H 2011 Not Concerned Extremely Concerned 300 150 75 225 164 Study Details: Consists of native-language surveys of 11,603 adults across twelve countries -- Australia, Belgium, Brazil, Colombia, Germany, Hong Kong, Mexico, the Netherlands, New Zealand, Spain, the United Kingdom and the United States -- conducted Q1’2011. An independent monitor of concerns towards FOUR aspects of security. Provides an overall rating /300 Detailed Study Info: What: A global study gauging the attitudes of consumers on a wide range of security- related issues. Launched globally in October 2007 (2006 in APAC) and conducted bi- annually, the Index provides a regular, statistically robust measure of concerns about four areas of security - National, Financial, Internet and Personal security.  Two supplemental questions provide data on related issues: one is country/region specific and one intended to provide a global comparison. Study Details: Consists of native-language surveys of 11,603 adults across twelve countries -- Australia, Belgium, Brazil, Colombia, Germany, Hong Kong, Mexico, the Netherlands, New Zealand, Spain, the United Kingdom and the United States -- conducted Q1’2011. Results: The global Index stands at 147/300. There has been significant growth in the public’s perception of threats, encompassing both virtual and physical areas of concern. The Index has increased in 7 countries and is at its highest level in U.S., UK and New Zealand. Bankcard fraud is the greatest single area of concern Highest levels since start in US, UK and NZ Highest country index was Colombia at 186/300 (1st time included) and the lowest was the Netherlands at 64. Air Cargo seen as ‘extremely’ or ‘very’ vulnerable to a terrorist attack by 56% of all respondents globally 54% of Mexican citizens polled use mobile phones to pay bills or transfer money and 68% of Mexican citizens would switch banks for an easier / more reliable transaction process Launch Status: Press releases in development and approval process. Fielding 2/10/11-3/22/11 Country & global press release launches 5/4/11 & 5/18/11

16 Challenge/Opportunity
Market Trends & Business Implications CyberSecurity Trends Coming to the Forefront in 2012 Recent CyberSecurity trends include increasing threat vectors related to social, mobile and cloud computing, together with an increasing regulatory environment around Cyber “rules of the road” 2012 Focus Areas Key Considerations Challenge/Opportunity Increasing Levels of Cybercrime A more menacing threat landscape emerging - Organizations struggling to keep pace with the changing nature of attacks Cybercrime now costs companies average of $6M per year in terms of remediating successful data breeches 1 How to raise protection levels against cyber-crime while reducing or maintaining costs Mobile, Social & Cloud Security Widening “Consumerization Gap” - Enterprises doing less than last year to secure mobile devices Published social media guidelines (46% vs. 60%), Single Sign-On (52% vs. 73%), 83% cite security concerns 2 How to secure the “borderless” enterprise across the Disruptive Trends Increasing Data Sharing Requirements Corporate “sharing” of threat & risk information - Regulated data sharing on cyber-security breeches with government agencies Last year saw activity from agencies including the FTC, Department of Education, Office of Inspector General and the Security Exchange Commission 3 How to ensure regulatory compliance and employ best practices for data sharing Security Systems Consolidation Strong interest in consolidation of security systems - Such as access control and video surveillance for cost savings and standardization How to maximize cost savings through consolidation and virtualization 1. Ponemon Institute , 2. Unisys/IDC Consumerization Study, 3 –

17 Unisys Perspective & Recommendations Strategic Recommendations for CyberSecurity
The strategy for prevention, detection and reaction to risk should be a holistic approach and be built upon the concept of a common operating picture and situational awareness across all fronts Establish a logical holistic framework for CyberSecurity: Take a comprehensive approach as the challenge is far broader than simply addressing one issue Manage User Identities and entitlements in a comprehensive, integrated approach: Adopt a centralized approach that integrates user access with device security Take a coordinated approach to Sensitive Data Protection: Consider secure document access, data encryption / masking, digital rights management, as well as cloud and social networks where sensitive data can be particularly at-risk Incorporate CyberSecurity enhancements as an integral part of Application Modernization: As mission-critical applications are modernized in areas such as cloud- and mobile-enablement, review and upgrade security levels Take advantage of built-in capabilities of today’s devices to provide advanced authentication: Biometric techniques via voice, signature and facial recognition can be used for strong authentication as opposed to add-on hardware Identity & Access Management Sensitive Data Protection Application Security Modernization Secure Infrastructure Engineering For organizations getting the CyberSecurity posture right across all its elements will be vital for future growth, innovation and competitive advantage

18 Unisys CyberSecurity Approach
We approach CyberSecurity in 8 domains covering users, data, applications, infrastructure and assets together with governance, situational awareness, and security operations… The challenge is broader than one issue such as securing mobile devices or the cloud… Logical framework supports Cyber strategies and specific plans tailored to each domain Holistic approach helps move from point solutions to enterprise security intelligence Predictive security operations with advanced analytics identifies threats Unisys logical framework for CyberSecurity Our framework addresses key CyberSecurity issues related to disruptive trends (such as cloud, mobile, and social computing), sensitive data protection, and regulatory requirements

19 Unisys CyberSecurity Solutions Portfolio
Comprehensive set of solutions addressing all components of the CyberSecurity framework … Cyber Situational Awareness Security Advisory Services CyberSecurity Operations Center Security Infrastructure Engineering Identity & Access Management Risk Advisory Compliance Application Advisory Security Monitoring, Awareness & Reporting Integration Services Readiness Respond Recover Infrastructure Architecture Data Protection Secure Cloud Stealth Solution Central Management of Digital User Identities Our solutions assist our clients to protect data, networks, assets, and personnel from cyber threats, comply with regulations, ensure business continuity and maximize enterprise resilience

20 Cloud Computing Enterprise Significance & 2012 Predictions
Organizations are ready to exploit the benefits of the cloud in the context of their data center operations for mission-critical workloads Enterprise Significance 2012 Predictions The benefit? Tangible IT agility gains to support the business with a more flexible and efficient cost model Cloud Computing Private cloud implementations will accelerate as enterprises seek improved agility and cost savings while maintaining security of an on-premise infrastructure Use of software-as-a-service for and collaboration will accelerate to reduce costs and simplify operations Organizations will assess their applications portfolio to take greater advantage of cloud computing opportunities

21 Key Issues Driving Cloud Adoption Data Centers are pressured to Reduce Costs & Increase Service
Data Center Challenges Business Benefits of the Cloud Model Reducing Costs Managing rising costs within data centers Driving infrastructure and/or data center consolidation Reducing upfront capital costs and maintenance of older infrastructure Improving Service Speeding time-to-market for new services Aligning IT services and costs with business demand and usage Improving service quality and customer satisfaction via automation Companies can expand network capacity and run applications directly on a vendor's network Lower budgetary requirements allow smaller companies or agencies to innovate new IT-enabled services Burden of developing and maintaining expertise is transferred to the service provider Pay-per-use basis helps transform the way IT departments create and deploy customized applications Cloud Computing models provide the opportunity to increase service levels while simultaneously reducing overall cost and/or upfront capital expense

22 The Data Center will Grow Increasingly Diverse Public and Private clouds will each have their place
IDC Cloud Computing Survey Key Observations Continued adoption of Cloud technologies will result in a more diversified “Hybrid” infrastructure environment Traditional dedicated and outsourced infrastructure will remain a part of the overall IT landscape. A common management view will be required to keep these models efficiently managed and optimized. Accelerating the transition will require us to build clouds that match or exceed existing application SLAs for performance, security, and reliability.

23 But Barriers to Adoption still Exist… So correctly engineering your cloud is critical to success
IDC Cloud Computing Survey Success Criteria Cloud benefits are clearly recognized, but…. Cloud infrastructures need to demonstrate proven RAS characteristics In today’s world, most applications expect to operate with Mission Critical SLAs Costs in the Public Cloud environment remain a concern. And most importantly, accountability for applications (Performance, RAS) in the cloud remains an IT responsibility.

24 Challenge/Opportunity
Market Trends & Business Implications Cloud Computing Trends Coming to the Forefront in 2012 Rapidly increasing adoption of cloud services and technologies are changing the nature of Data Center infrastructure, governance and economics – reducing costs and increasing flexibility 2012 Focus Areas Key Considerations Challenge/Opportunity Use of SaaS beyond “Cloud Basics” Exploring more strategic SaaS solutions – Organizations are more broadly adopting SaaS in vertical industry functions and IT management SaaS will account for 26% of the total packaged software market in How and where to adopt SaaS beyond and collaboration basics. Private Clouds raising importance of Virtualization Virtualization as foundation for Private Cloud - Private cloud success relies on upfront virtualization & storage rationalization 80% of enterprises reported that consolidation and broad use of server virtualization were high or critical priorities 2 How to prepare for hybrid cloud through virtualization and private cloud initiatives. Preparing for management of Hybrid Cloud Environments Planning for Hybrid deployment models – In the Data Center of the Future, boundaries will blur between cloud & existing systems 61% of organizations report that hybrid cloud will be part of their strategy 3 How to manage assets in an integrated way - regardless of deployment model. 1. Forrester , 2. Forrester , 3.

25 Single Management View
The Unisys Hybrid Enterprise Strategy A holistic approach to leveraging Cloud Computing technologies across the enterprise Applications Data Centers Management Single Management View Traditional Outsourced Data Centers Cloud Hosted Private Clouds Internal Public Data Achieving efficiency across applications requires a variety of infrastructure approaches and a consistent management model A holistic approach requires us to examine all three tiers of the IT estate A robust Cloud model must take into account that “Virtual Datacenters” will be a mix of traditional IT models and cloud models Extracting maximum value from cloud technology requires us to look at not just data center impacts, but also applications & IT management considerations 25

26 The Unisys Hybrid Enterprise Vision
Borderless, Virtual, Automated, Visible and Secure Financial Management Service Management Policy & Governance Workload NETWORK Workload NETWORK Workload NETWORK Static & Dynamic Workload Allocation to Optimal Infrastructure Internal Data Centers Internal Private Clouds Hosted Private Clouds Public Clouds Outsourced Data Centers Reduced, Optimized Data Center Footprint “Single Pane of Glass” Management for both Cloud & Non-Cloud Integrated Enterprise Management Environment Security & Risk Monitoring & Event Management Key Attributes Applications Workloads are balanced automatically and run on the most suitable infrastructure Workload attributes are tracked to maintain optimal performance through applications and infrastructure changes Data Centers Cloud architectures reduce the need for excess data center capacity Automation and self provisioning improve services and reduce labor costs Policy Management ensures controls, performance and cost are balanced Management One integrated IT management environment provides a comprehensive view across all infrastructure Self-service interfaces and proactive security mechanisms allow for rapid change to both onsite and cloud resources to optimize cost, compliance, security and performance.

27 Our Cloud Portfolio is Comprehensive We differentiate based on our Mission Critical capabilities
Cloud Managed Services Cloud Professional Services Cloud Management Software CloudBuild methodology Cloud Hosted Private Clouds Virtual Desktop IaaS PaaS Management Financial Architecture Security Storage Network ITIL/ITSM Support Services Our Unisys Cloud is a semipublic cloud offering delivering IaaS and PaaS for our ITO customer base. Virtual Desktop Infrastructure offers innovative solutions to ITO customers to lower their cost of operations. CloudBuild is differentiated by its comprehensive approach. Fully-featured cloud operations approach addressing all eight aspects required to integrate cloud inside a data center. Pre-integrated, private cloud solution transforms operations into an agile, efficient and automated infrastructure. Modular design allows clients to integrate automated, self- service capabilities. Keeping pace in the evolving cloud market requires ongoing innovation to drive differentiation. Our focus is to ensure our cloud offerings support our client’s mission-critical IT requirements.

28 Social Computing Enterprise Significance & 2012 Predictions
Beyond digital marketing, social computing is an important strategic platform for increasing workplace collaboration and knowledge management Enterprise Significance 2012 Predictions Social computing is a strategic platform for modernizing enterprise applications to connect collaboration with business processes. The benefit? Tangible productivity gains and customer value Social Computing Organizations will socially enable client-facing channels and contact points to gain greater connection to consumers, improve service and client loyalty Social technologies will be integrated into the fabric of applications in customer relationship management, case management, and exception handling

29 The New Socially-Connected Enterprise The Emerging Enterprise Social Layer
Moving beyond hierarchical and formal connections, companies are re-wiring their organizations not only to create an empowered, dynamic, and networked workforce, but also to more deeply engage with their customers … The key business drivers are: Consumerization of IT: Consumers and citizens are identifying with the Social Computing paradigm as their preferred method of communication Knowledge & Collaboration: Organizations are seeking to establish new and highly effective human connections across their geographically dispersed and mobile workforce Customer Engagement: Customers are demanding more personalized, interactive and transparent engagement, overt participation, and better service and support Enabling Enterprise Applications: Organizations are optimizing business processes and transactions and modernizing their applications to meet new workforce demands Pervasive Social Computing is creating a new “Enterprise Social Layer”: Redefining how we collaborate with colleagues, prospective and existing customers, and business partners

30 Social Computing Trends An emerging facet of modern application design and delivery
As social computing is changing the realm of possibilities for business interactions, it is also changing the nature of how developers design and deliver enterprise software Gartner Application Development Agenda Key Observations Socially driven processes are disrupting traditional approaches to business Social techniques and tools allow people to connect and interact with unprecedented speed and ease as business gets social Within IT, social computing is becoming a key part of the application development agenda Enterprise applications are tapping into social computing techniques to deliver a new paradigm for collaboration Future applications and services will be built upon innovative combinations of cloud, mobile and social technologies, and will become ever more difficult to maintain as platforms continue to shift

31 Challenge/Opportunity
Market Trends & Business Implications Social Computing Trends Coming to the Forefront in 2012 Advances in social computing technology are changing the fabric of communication and information sharing with employees, customers and partners – creating a new wave of corporate productivity 2012 Focus Areas Key Considerations Challenge/Opportunity Social enablement of enterprise applications & processes Embedding into Enterprise Applications & Processes – Social platforms increasingly integrated with enterprise applications. Today 59% of organizations are planning or implementing enterprise social platforms 1 How to social-enable applications to improve processes and streamline efficiencies Use of social computing to drive enterprise-wide Collaboration Worker Productivity & Knowledge Management – Rapidly becoming a new paradigm for collaboration due to increasingly mobile workforce In North America, remote and mobile work is becoming the norm as two-thirds of the workforce works remotely 2 How to deploy enterprise-wide for enhanced productivity and innovation Enriched customer engagement through social channels Collaborative Customer Engagement and Participation – Use of social computing to enable overt customer participation and ownership Social CRM is the hottest trend in CRM which is growing at over 50% annually. 3 How to engage customers across sales and service channels 1 – Forrester, 2 – Gartner, 3 - Gartner Organizations are making social networks part of their application fabric by integrating them with their internal business processes, transactional systems and information repositories

32 Unisys Perspective & Recommendations Strategic Recommendations for Social Computing
Our set of strategic recommendations help clients progress along the continuum of social computing scenarios in a measured approach with increasing levels of business impact Go beyond digital marketing and think of social computing as a new paradigm for enterprise collaboration and as a “next generation” enabler for application modernization Target “horizontal” functions such as strategic knowledge management, innovation, and customer relationship management to deliver relevant and contextual information to end users Target “vertical” functions such as client-facing transactional applications to add collaborative functionality to cut cycle-time for ad- hoc processes such as exception handling Start exploring modernization and integration opportunities between business applications and enterprise social computing platforms to automate ad-hoc, workflow processes Strategy Development Social-Enabling Mission Critical Applications Target “horizontals” such as KM and innovation and “verticals” such as transactional business applications - with social computing as an application modernization enabler

33 Implementing the Enterprise “Social Layer”… A phased approach for social computing maturity
Social computing is increasingly becoming embedded into the overall enterprise application fabric – offering productivity gains across line of business applications and changing the way we collaborate 2 1 3 Implement an Enterprise Social Platform for Customer Engagement and Employee Collaboration Enhance strategic communities on top of Knowledge Management initiatives Leverage Social Computing for open innovation to source ideas Enhance client-interactions beyond marketing to improve customer engagement Extract business insights via Social Analytics Develop a comprehensive Social Computing Strategy Identify opportunity areas for social enablement Develop a comprehensive roadmap Start with an enterprise platform Explore integration opportunities with business applications Social-Enable Transactional Business Applications (Vertical Applications) Identify applications that may benefit from social-enablement Candidate apps typically require manual processes or frequent collaboration Key areas include case management, exception handling and customer service Social-Enabling Mission Critical Applications Unisys Social Computing Advisory Services Unisys Social Computing Implementation Services Unisys Social Computing Modernization Services

34 Unisys Strategy & Solutions Our Strategy and Focus
Our Social Computing Strategy is to help our customers leverage social technology for enterprise application modernization and for collaborative suites for internal and customer-facing scenarios Core Focus Areas Customer Engagement Next Generation Knowledge Mgmt & Collaboration Social-Enabling Mission Critical Applications Service Offerings Social Computing Innovation Workshop Identification and Prioritization of Opportunities Advisory Services Implementation Services Workplace Collaboration, Knowledge Management, and Customer Engagement Modernization Services Integration with Enterprise Applications and Processes Core Competencies and Differentiation Enterprise Collaboration Expertise Enterprise Application Modernization and Outsourcing Enterprise Security Unisys Social Computing Services provide enterprise-grade social collaboration solutions to modernize mission-critical applications and processes

35 Unisys Disruptive IT Trends Informational Resource for CIOs and Business Leaders
The Disruptive IT Trends web site provides in-depth information and insights related to the six Disruptive Trends with Unisys and third-party perspectives, research and recommendations Significance of the Trends for CIOs & Business Leaders Strategic Point of View Whitepapers Business Implications, Challenges & Opportunities Market & Analyst Facts In-depth Trend Research Unisys & Third-Party Perspectives Blogs & Multi-Media Unisys Solutions & Case Studies

36 Thank You

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