Presentation on theme: "List as many Franchises/Ads that you can recall that I just showed you. 1 minute on whiteboards."— Presentation transcript:
1List as many Franchises/Ads that you can recall that I just showed you. 1 minute on whiteboards
2What are people who work “desk” type jobs referred to as? Checking for UnderstandingWhat are people who work “desk” type jobs referred to as?White collar
3Checking for Understanding What part of the business sector expanded? Advertising, Marketing, Communications
4Checking for Understanding What is a franchise?a company that offers similar services in many locations
5Leisure time activities became a multi-billion dollar industry LEISURE IN THE 1950sAmericans experienced shorter work weeks and more vacation time than ever beforeLeisure time activities became a multi-billion dollar industryLabor-saving devices added more spare timeLabor-saving devices provided more leisure time for Americans
6Interesting Fact: LEISURE ACTIVITES In 1953 alone Americans spent $30 billion on leisure Bowling remains one of the top leisure activities in the U.S.
10In 1956 Congress passed the Federal Highway Act Construction of 40,000 miles of interstate highways.This was needed becausethe number of Americans who owned cars increasedIn times of crisis it would be necessary to transport missiles and military supplies quickly
11The Interstate Highway system resulted in: More trucking Less railroad Impact of the HighwayThe Interstate Highway system resulted in:More truckingLess railroadMore suburbs, and commuting
12HIGHWAYS “HOMOGENIZE” AMERICA Another effect of the highway system was that the scenery of America began to look the sameRestaurants, motels, highway billboards, gas stations, etc. all began to look similar
13Checking for Understanding What was the primary purpose of creating a U.S. Interstate Highway System, funded by the 1956 Federal Highway Act?In times of crisis it would be necessary to transport missiles and military supplies quickly
14Popular CultureA new era of mass media led by television emerged in the 1950sIn 1948, only 9% of homes had T.VIn 1950, 55% of homes had T.V.By 1960, 90% of American homes had T.V.
15Golden Age of TV The 1950s was known as the “Golden Age of Television” Comedies were the main attraction as Milton Berle, Lucille Ball and Desi Arnaz were very popular
16TV Ads, TV Guides, & TV Dinners By 1957 there were 40 million television sets. In the late 1950s, the television news became an important source of information. Advertising and sporting events became more commonTV Guide magazine quickly became the best selling magazineFrozen TV dinners were introduced in 1954 – these complete ready-to-heat meals on disposable aluminum trays made it easy for people to eat without missing their favorite shows45:00
20Checking for Understanding How did television impact American society? Promoted products, caught people up on news, showed the latest trends, defined gender roles and social norms
21Artistic MovementA group of mostly white artists, who called themselves the beats, highlighted the values gap that existed in the United States in the 1950s.In 1957 beat writer Jack Kerouac published On the Road. This book described freewheeling adventures with a car thief and a con artist. The book shocked readers but went on to become a classic in American literature.
23BeatniksThe word may have come from the group feeling beat down by American culture.Followers, called “beatniks”, tended to shun work and sought understanding through Zen Buddhism, music, and sometimes drugsBeatniks often performed poetry or music in coffeehouses or bars
27Music in the 1950sIn 1951 radio disc jockey Alan Freed gained permission from his manager to play African American rhythm and blues on the radio.He called it “rock and roll”The listeners loved the new songs, and soon white artists were copying the soundFREED1:26:00
28Rock n’ RollIn the early and mid-fifties, Chuck Berry, Bill Haley and the Comets, and especially Elvis Presley brought rock and roll to the forefrontSeveral cities banned rock ‘n’ roll. These varying opinions led to what became known as a generation gap, or cultural separation between children and parents.
29King of Rock and RollPresley’s rebellious style captured young audiencesGirls screamed and fainted, and boys tried to imitate him
31Checking for Understanding How were Beatniks different from the norm? Shun work, did drugs, against conformity
32Checking for Understanding Rock and Roll can be traced to What African American style of music?Rhythm and blues
33Social Rebel- Greasers GREASERS- During the 1950s there was a rise in, juvenile delinquency— criminal behavior of youths.While most teens did not participate in any illegal activity, teens were stereotyped, especially if they had long hair and dressed in an alternative manner they were known as greasers
35J/K you are going to play Rock-Paper-Scissors Choose the strongest GREASER in your group to arm wrestle.Have a representative from each group come up to the front of the class to play rock paper scissors. Pair off and keep pairing until you get a winning group
36Rise in the KKKRise in KKK against African Americans due to the growing Civil Rights Movement (we’ll talk more about this in the Civil Rights Unit)
37Who were seen as social rebels in the 1950s? Checking for UnderstandingWho were seen as social rebels in the 1950s?Greasers
38Last challenge to send us home Last challenge to send us home. List as many examples of 50s CONFORMITY from our notes as you can and do the same for DISSENTGive them a minutes to list as many examples as they can. We use the white boards. I have this one worth 2 points
39Keeping up with the Jones ConformityDissentBusiness-White CollarSubmissive HousewifeBirth ControlSuburbsPlayboyCivil RightsFranchisesKeeping up with the JonesGreaserRock n RollBeatniksBaby Boom
4050s in a nutshellThe postwar era witnessed tremendous economic growth and rising social contentment and conformity. Yet in the midst of such increasing abundance and comfortable domestic lives; some social critics expressed a growing sense of unease with American culture in the 1950s.
41.Ticket out the Door:What did you like least about living in the 50s and What did you like best?
421950’s Pop Culture White Collar Jobs Franchises Baby Boom Leisure Directions: answer the questions below and draw a sketch for each of the categories on the back.CategoryQuestionAnswerWhite Collar JobsWhite type of business jobs increased in the 1950s?FranchisesWhat is a franchise?Baby BoomList reasons why the birth rate dramatically increased after the warLeisureWhy did American’s have more leisure time in the 1950s?AutomobileWhat was the purpose of the Federal Highway Act? How did the highway change America?SuburbsWhy were suburbs formed?Standard of LivingDescribe the standard of living for Americans in the 50s.AdvertisingDescribe the influence of Advertising during the 20s.CategoryQuestionAnswerConsumerismWhat were expensive items Americans were buying in the 50s?Women after the WarAfter WWII how were women portrayed in the media ?Mass MediaWhat new media technology swept the nation in the 1950s?ConformityProvide examples of conformity during the 1950sAdvances in MedicineWho was Dr Salk?Social RebelWho were seen as the social rebels of the 1950s?New MusicWhat was the new popular music of the 1950’s?Artistic movementWhat was the artistic movement of the 1950s?
431950’s Culture Baby Boom White Collar Jobs Leisure Advances in MedicineStandard of LivingSuburbsAutomobile1950’sCultureConsumerismWomen after the WarFranchisesSocial RebelNew MusicModern FamilyMass MediaConformityArtistic Movement