Presentation is loading. Please wait.

Presentation is loading. Please wait.

SOCIAL CAMPAIGNING AND THE SOCIAL MEDIA: CREATING NEW NETWORKS FOR A NEW GENERATION Shobaz Kandola Australian Country Director, Global Poverty Project.

Similar presentations


Presentation on theme: "SOCIAL CAMPAIGNING AND THE SOCIAL MEDIA: CREATING NEW NETWORKS FOR A NEW GENERATION Shobaz Kandola Australian Country Director, Global Poverty Project."— Presentation transcript:

1 SOCIAL CAMPAIGNING AND THE SOCIAL MEDIA: CREATING NEW NETWORKS FOR A NEW GENERATION Shobaz Kandola Australian Country Director, Global Poverty Project

2 VISION - a world without extreme poverty within a generation MISSION - to increase the number and effectiveness of people taking action to end extreme poverty

3 We target those who want to believe a world without extreme poverty it possible, but don’t quite know how that would happen. Studies on members from the public who hold such an attitude reveal this is around 30-40% of the population. Demographically, they tend to be culturally mainstream, around years old.

4 Challenges: – Time poor – Information overload – Busy How do you grab attention so you can place your issue at the forefront of your target audience?

5

6 GLOBAL CITIZEN uses four pillars to ensure it is as powerful and effective as possible: Engaging and informative educational content: providing users with the knowledge and resources to become advocates for change on issues related to extreme poverty. Encouraging effective action: encouraging meaningful actions on these issues, such as fighting malaria or HIV/AIDS. Providing appealing rewards: rewarding action, like learning, advocating and donating, with points, that can be redeemed for rewards. Building a thriving community: creating meaningful conversations, connecting global citizens with each other and the best organizations working to end extreme poverty.

7

8

9

10 SARAH’S STORY

11 CONCLUSION Social media campaigning is not that different from grassroots campaigning, it just allows more creativity and larger reach. It’s not a magic bullet but rather one important tool amongst many.


Download ppt "SOCIAL CAMPAIGNING AND THE SOCIAL MEDIA: CREATING NEW NETWORKS FOR A NEW GENERATION Shobaz Kandola Australian Country Director, Global Poverty Project."

Similar presentations


Ads by Google