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CUSTOMER INNOVATION PROF DR IR MARION DEBRUYNE. $ CUSTOMER CENTRICITY INNOVATION PERFORMANCE.

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Presentation on theme: "CUSTOMER INNOVATION PROF DR IR MARION DEBRUYNE. $ CUSTOMER CENTRICITY INNOVATION PERFORMANCE."— Presentation transcript:

1 CUSTOMER INNOVATION PROF DR IR MARION DEBRUYNE

2 $ CUSTOMER CENTRICITY INNOVATION PERFORMANCE

3 © Vlerick Business School

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10 PATIENTS LIKE ME

11 © Vlerick Business School ARE YOU STOPPING YOURSELF?

12 Competence Enhancing Innovation builds upon your existing competences

13 Competence Destroying Innovation destroys the value of your existing competences

14 “THE BIGGEST THREATS ARE THE ONES YOU DON’T SEE COMING”

15 © Vlerick Business School “Precisely because firms listened to their customers…, they lost their positions of leadership” C. Christensen BEWARE OF THE CUSTOMER TRAP

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18 © Vlerick Business School PLEASE FOCUS ON THE BLACK + IN THE CENTER

19 ATTENTION RELEVANCE CREDIBILITY

20 When spring comes… Snow melts first at the edges

21 IT IS NOT ABOUT SIZE AND RESOURCES

22 IT IS JUDO STRATEGY

23 © Vlerick Business School SMALL IDEAS WITH BIG IMPACT

24 " First they ignore you, then they ridicule you, then they fight you, then you win." M. Ghandhi

25 “SOME OF US LIVE IN THE FUTURE TODAY, AND SOME OF US WILL STILL LIVE IN THE PAST TOMORROW”

26 “CUSTOMERS WERE NOT BUYING FILM, THEY WERE BUYING THE ABILITY TO MAKE MEMORIES”

27 $ CUSTOMER CENTRICITY INNOVATION PERFORMANCE

28 “FOLLOW THE USER, AND ALL ELSE WILL FOLLOW.” GOOGLE

29 $ CONNECT

30 IF WE DON’T CONSTANTLY INNOVATE, WE DO NOT DESERVE TO SURVIVE JACQUES HOROWITZ – CHATEAUFORM

31 $ CONNECT CONVERT

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33 IN A WORLD OF RAPID DISRUPTION, COMPANIES NO LONGER MUST--OR CAN--OWN ALL THE SKILLS REQUIRED TO THRIVE.

34 $ CONNECT CONVERT COLLABORATE

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36 Prof Dr Marion Debruyne 36 HOW WILL YOU BEAT THE ODDS?

37 Prof Dr Marion Debruyne 37 The best way to predict the future is to participate in it

38 “DREAM YOUR WORST NIGHTMARE “THEN INVEST IN IT” ROSABETH MOSS KANTER, WSJ, NOV 2013

39 “Companies rarely die from moving too fast, and they frequently die from moving too slowly.” Reed Hastings CEO Netflix, 2011

40 © Vlerick Business School THANK YOU! Marion Debruyne Associate Professor & Partner Vlerick Business School MarionDebruyne


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