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CUSTOMER INNOVATION PROF DR IR MARION DEBRUYNE
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$ CUSTOMER CENTRICITY INNOVATION PERFORMANCE
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© Vlerick Business School
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PATIENTS LIKE ME
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© Vlerick Business School ARE YOU STOPPING YOURSELF?
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Competence Enhancing Innovation builds upon your existing competences
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Competence Destroying Innovation destroys the value of your existing competences
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“THE BIGGEST THREATS ARE THE ONES YOU DON’T SEE COMING”
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© Vlerick Business School “Precisely because firms listened to their customers…, they lost their positions of leadership” C. Christensen BEWARE OF THE CUSTOMER TRAP
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© Vlerick Business School PLEASE FOCUS ON THE BLACK + IN THE CENTER
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ATTENTION RELEVANCE CREDIBILITY
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When spring comes… Snow melts first at the edges
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IT IS NOT ABOUT SIZE AND RESOURCES
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IT IS JUDO STRATEGY
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© Vlerick Business School SMALL IDEAS WITH BIG IMPACT
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" First they ignore you, then they ridicule you, then they fight you, then you win." M. Ghandhi
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“SOME OF US LIVE IN THE FUTURE TODAY, AND SOME OF US WILL STILL LIVE IN THE PAST TOMORROW”
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“CUSTOMERS WERE NOT BUYING FILM, THEY WERE BUYING THE ABILITY TO MAKE MEMORIES”
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$ CUSTOMER CENTRICITY INNOVATION PERFORMANCE
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“FOLLOW THE USER, AND ALL ELSE WILL FOLLOW.” GOOGLE
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$ CONNECT
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IF WE DON’T CONSTANTLY INNOVATE, WE DO NOT DESERVE TO SURVIVE JACQUES HOROWITZ – CHATEAUFORM
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$ CONNECT CONVERT
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IN A WORLD OF RAPID DISRUPTION, COMPANIES NO LONGER MUST--OR CAN--OWN ALL THE SKILLS REQUIRED TO THRIVE.
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$ CONNECT CONVERT COLLABORATE
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Prof Dr Marion Debruyne 36 HOW WILL YOU BEAT THE ODDS?
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Prof Dr Marion Debruyne 37 The best way to predict the future is to participate in it
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“DREAM YOUR WORST NIGHTMARE “THEN INVEST IN IT” ROSABETH MOSS KANTER, WSJ, NOV 2013
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“Companies rarely die from moving too fast, and they frequently die from moving too slowly.” Reed Hastings CEO Netflix, 2011
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© Vlerick Business School THANK YOU! Marion Debruyne Associate Professor & Partner Vlerick Business School Marion.debruyne@vlerick.com MarionDebruyne
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