1. The Way forward for BPO Organizations
Rural BPO
The Way forward for BPO Organizations

2. Introduction
This is part of the Government Initiative to take the BPO Industry to the rural Tamil Nadu.
It is imperative to understand that in several parts of the world and in India the presence of Industrial Units in close proximity with academic institutions has led to growth in the Industry and the local Economy.
The Government of Tamil Nadu is planning to bring out a Rural BPO Policy in order to promote BPO companies to setup their operations in rural parts of Tamil Nadu.

3. Objective – Rural BPO
Promote Tamil Nadu as a favored IT / ITES Destination
Employment Generation
Create an eco system in rural Tamil Nadu
Reduce Cost of BPO Operations
Moving to Tier II and Tier III locations for Inclusive Growth

4. Tamil Nadu – A Destination
Knowledge Pool Availability
Infrastructure
Social and Living Environment
Business Environment
Excellent State Government Support
Low Cost of Operations
The growth of ITES in rural areas will lead to an all around eco system growth which will favor the local economical growth.

5. Role of ICTACT
Industry
Academia
Government
The Govt. of Tamil Nadu and the Industry bodies like NASSCOM, through ICT Academy of Tamil Nadu (ICTACT) will play an active role to help the BPO Companies to setup their facilities in the Rural Areas.

6. Inviting BPO Companies Be part of a revolution
Setting up of Rural BPOs is no longer being perceived as just corporate social responsibility. These are viable businesses.
These BPOs can provide both voice and non-voice processes like data entry, responses, document checks, data , bill processing, customer support etc.

7. Inviting BPO Companies Be part of a revolution
Reduce the operations cost through employing low cost manpower available in the rural areas
Ensure Lower employee attrition levels
Expand to newer avenues of Business
“80% of Incremental growth shall come from untapped markets” – NASSCOM 2020

8. The Advantages
Cost benefit, - Lower Manpower recruitment cost, training costs, overheads etc.
Availability of right manpower at appropriate costs.
Enables to expand to newer avenues of business and build new business models.
Own the process and ensure the quality
The advantages to open units in small towns are critical, as the business margins are growing thinner.

9. The Proposition
ICTACT will enable you to participate in the REVOLUTION

10. The Value Proposition
To setup a Rural BPO Unit, ICTACT will help BPO Companies in :
Identifying appropriate Space in a right Institution
Electricity
Internet Connectivity
Local Support
Support in Recruitment
Support in training the local resources
Capital / Training Subsidy from Govt.
Support in training
Support in Recruitment
Identification of Right Insitution
Local Govt. Support
Liasioning with College and Govt
Continues Coordination

11. The Value Proposition What you need to Do ?
Create the IT Infrastructure required at the provided space
Create initial set of Resources
Start your business

12. LET US BE A PART OF THE REVOLUTION
Corporate Interested in participating shall contact
Mr.B.Anbuthambi DGM Corporate & Government Initiatives, ICTACT –