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DSide Overview November 6, 2014. 2 dSide overview dSide Technologies has developed a powerful, patented, preference-based product discovery platform With.

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Presentation on theme: "DSide Overview November 6, 2014. 2 dSide overview dSide Technologies has developed a powerful, patented, preference-based product discovery platform With."— Presentation transcript:

1 dSide Overview November 6, 2014

2 2 dSide overview dSide Technologies has developed a powerful, patented, preference-based product discovery platform With dSide you: −Differentiate your classifieds from all other sites −Engage your online readers in their use of your classifieds −Generate revenue from incremental ad impressions and classified sales

3 3 Differentiate Today’s product search: undifferentiated and confusing “You know that familiar feeling- you get to what should be the right page, get confused, then leave and never come back”

4 4 Many shoppers making complicated, important purchases think in terms of the tradeoffs between their needs and preferences- they don’t speak “spec” “We’d like to buy a house in the Wayland, Needham, Wellesley area with at least 3 bedrooms for about $1.5 million” “Spacious rooms are important to us” “Being close to the elementary school is very important” “Having more than three bathrooms is nice but not that important” Engage dSide gives buyers a natural, engaging experience

5 5 “We’d like to buy a house in the Wayland, Needham, Wellesley area with at least 3 bedrooms for about $1.5 million” “Spacious rooms are important to us” “Being close to the elementary school is very important” “Having more than three bathrooms is nice but not that important” Engage dSide gives buyers a natural, engaging experience Many shoppers making complicated, important purchases think in terms of the tradeoffs between their needs and preferences- they don’t speak “spec”

6 6 End-users say that dSide is: − Faster − More engaging and interactive − Based on their needs and preferences − Generates greater confidence Engage Subscribers & readers are more likely to buy from a site powered by dSide In a survey of over 1000 users, 73% say they are more likely to buy from dSide-enabled web sites

7 7 Engage dSide’s interactive ads reach classified readers anywhere on the web The Daily Herald Herald Classifieds The Daily Herald

8 8 Generate revenue Each slider movement generates a new page view and ad impression “I want a newer model, used SUV with good city MPG and I need to be close to the dealer. Revealed preferences- in the midst of the purchase decision- trigger highly relevant ads, promotions, or content

9 9 Generate revenue dSide captures the unique preference profiles for more effective ad targeting “I’d like a used SUV with a lot of cargo space and low mileage” “I want a newer model, used SUV with good city MPG and I need to be close to the dealer. “I need a small, used SUV with good legroom and excellent highway MPG” Unique preference profiles trigger different ads and content

10 10 Leo Hermacinski, CEO (617) Greg Osberg, CEO, Revlyst (917) Thank you- we’d love to talk further


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