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Melissa, Laura, Alicia, Cindy, Pratima & Eva. Introduction Media Analysis Ads News Music Movies Summary The Good News.

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Presentation on theme: "Melissa, Laura, Alicia, Cindy, Pratima & Eva. Introduction Media Analysis Ads News Music Movies Summary The Good News."— Presentation transcript:

1 Melissa, Laura, Alicia, Cindy, Pratima & Eva

2 Introduction Media Analysis Ads News Music Movies Summary The Good News

3 Why is this topic so important to explore?

4 1.Weak and Submissive 2.Sexualized - Objectified - Dehumanized Women are represented as: Rockler, 2002)

5 Winter 2013 In Sexually Objectified

6 Source: https://www.myfdb.com/campaigns/1181-tom-ford-menswear-ad-campaign-spring-summer-2008 Tom Ford – Spring/Summer 2008 Ad Campaign Seen in: Esquire, Vanity Fair, GQ and Vogue Men

7 Red Tape “Live your Fantasy” Ad Campaing (2009) – Ran in various Indian magazines and posters/billboards

8 Print Ad IN

9 Cosmopolitan Magazine AND Vanity Fair Magazine

10 Source: Seen in Magazine

11 IN May 2013 Disembodying Women Htun & Weldon, 2011

12 Source: petaAsiaPacific.com Source: peta.org.uk

13 Source: Pennsylvania Liquor Control Board (2011)

14 1.Women as victims are liars 2.Depersonalized – Sympathy for the Perpetrator 3.Victim Blaming 4.Rape = Sex 5.Isolated incident NEWS REPORTS

15 Source: Glenza (2013). Victim bullied after rape allegations against Torrington football players. News. The Register Citizen.

16 Steubenville RAPE Source: CNN and Twitter

17 Source: CNN

18 MUSIC Smack my bitch up – Prodigy (1997) Love the way you lie – Eminem (2010) Kill you –Eminem (2000) Bad romance – Lady Gaga (2009) The story of beauty – Destiny’s Child (2001) Candy Shop – 50 Cent (2005) Monster – Kanye West (2010) Smack That – Akon (2006) Paparazzi - Lady Gaga – (2009) I’m a Slave 4 U – Britney Spears (2001)

19 WOMEN AS SEXUAL OBJECTS = ENTERTAINMENT Source: Brittany Spears – I’m a Slave 4 U; 50 Cent – Candy Shop; Lady Gaga – Bad Romance

20 Candy Shop (50 Cent) 00:23 – 1:05

21 Bad Romance (Lady Gaga) 02:00 – 03:00

22 Source: Lady Gaga – Paparazzi

23 Source: Prodigy and Eminem

24 WOMEN AS WEAK, INFERIOR, AND SUBMISSIVE TO THEIR MALE COUNTERPARTS Source: Eminem – Love The Way You Lie

25 Freeze Me (2000) The Last House on the Left (2009) I Spit on Your Grave (2010) The Girl with the Dragon Tattoo (2011) Run! Bitch Run! (2009) Trust (2010) Sweet Karma (2009) Descent (2007) Rape Me (2000) Thelma & Louise (1991) Ms. 45 (1981) Source: Run! Bitch! Run! (2009)

26 LACK OF FAITH IN AUTHORITIES Source: I Spit on Your Grave (2010)

27 I spit on your grave (35:00 – 39:00)

28 BLAMING THE VICTIM Media is often warning women about “what actions and locations are unsafe, influencing decisions about where to go, what to wear, how to act, how late to stay out. It tells all of us how society views male acts of violence directed at women, delimiting what may be acceptable or unacceptable behaviour for both women and men” (Sampert, 2010). Source: Thelma & Louise (1991)

29 GENDERED STEREOTYPES Source: Run! Bitch! Run! (2009)

30 APPEARANCE OF WOMEN AS BEING… Source: Freeze Me (2000)

31 Source: Rape Me (2000)

32 Source: Descent (2007)

33 Source: Sweet Karma (2009)

34 Source: The Last House on The Left (2009)

35 Source: I Spit on Your Grave (2010)

36 Source: Run! Bitch! Run! (2009)

37 Source: Trust (2010)

38 Source: Ms. 45 (1981)

39 WHAT’S THE PATTERN?

40 LETS TAKE A LOOK AT THE ‘BIG’ PICTURE…

41 In Summary Women victims are portrayed as LIARS Women victims are BLAMED Women are SEXUALIZED, OBJECTIFIED, DEHUMANIZED & DEGRADED Women portrayed as WEAK & SUBMISSIVE & SUBORDINATE to men

42

43 Lower’s women’s self-esteem Increases acceptance of rape-myths: Sexual assault is rare Sexual assault is an isolated event Sexual assault is largely perpetrated by strangers (Fairbrain & Dawson, 2013; Dowler, 2006.)

44 Leads to the impression that violence against women is an individual problem, not a structural, social issue this leads to inaction. (Fairbrain & Dawson, 2013; Dowler, 2006.)

45 Desensitizes men & decreases seriousness Increases negative attitudes towards women Increased aggression in men towards women (Fairbrain & Dawson, 2013; Dowler, 2006.)

46 BE INFORMED: Notice the stereotypes you see/hear in media Have conversations with youth about what they see/hear Support media/pop culture that values women

47 REEBOK DROPS RICK ROSS OVER 'U.O.E.N.O.' LYRICS “To the young men who listen to my music, please know that using a substance to rob a woman of her right to make a choice is not only a crime, it's wrong and I do not encourage it”.

48 CURRENT ACTION: “Slut Walk” & “Take Back the Night” marches Advocacy groups e.g. PLCB Ads Media literacy e.g. Geena Davis Institute on Gender in Media Sexual Assault/Rape Crisis Centres

49 Guelph’s 1 st Slut Walk April 2013

50 THANK YOU


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