1. Zespół Szkół Administracyjno-Ekonomicznych in Gdynia, Poland

2. Survey social marketing

3. Male: 18 Female: 25 Age: 12 – 15

4. Do you know the meaning of social marketing ?

5. These types of campaings can change the behavior of teenagers ?

6. In which way can a teenager be persuaded to change his/her attitude with social marketing campaings ?

7. What kind of persons should appear in social marketing campaigns ?

8. What is the most suitable channel for social marketing campaings aimed at teenagers ?

9. Which are the most important social marketing topics in your opinion (3 topics)

10. Have you ever been in contact with one of the following social marketing compaigns ?

11. What do you thing about prevention – campaigns of social marketing ?

12. Mention some social marketing campaigns that are very popular in your country ? female male - Do not drink and drive - 8 - Drink milk you will be great - 2 - Anti smoking - 1 - Mobbing - 1 - Do not drink and drive – 6 - Drink milk you will be great – 1 - Anti smoking – 1 - Environmental pollution - 1

13. Age: 16-19 Male: 25 Female: 33

14. Do you know the meaning of social marketing ?

15. These types of campaings can change the behavior of teenagers ?

16. In which way can a teenager be persuaded to change his/her attitude with social marketing campaings ?

17. What kind of persons should appear in social marketing campaigns ?

18. What is the most suitable channel for social marketing campaings aimed at teenagers ?

19. Which are the most important social marketing topics in your opinion (3 topics)

20. Have you ever been in contact with one of the following social marketing compaigns ?

21. What do you thing about prevention – campaigns of social marketing ?

22. Mention some social marketing campaigns that are very popular in your country ? femalemale - Do not drink and drive - 15 - Drink milk you will be great - 2 - Anti smoking - 2 - Mobbing - 3 - Child abuse – 2 - All of Poland reads to children - 4 - Do not drink and drive - 13 - Drink milk you will be great - 3 - Anti smoking - 2 - Mobbing - 3 - Child abuse – 12 - Alcohol prevention - 5 - Anorexia – 12 - Anti racism – 1 - Environmental pollution – 1 - Drugs prevention – 1

23. Thank you for your attention