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Presentation on theme: "INDUSTRIAL DEVELOPMENT IN BRAZIL"— Presentation transcript:

Tadao Takahashi

2 CONTENTS Brief Historical Perspective Brazil Today
Some Flagship Initiatives The Future


No Industry in Brazil – Sudden Awakening – The First Industry Association ’s – A Visionnary – Abolition Of Slavery 19XX – The Second Sao Paulo Industrial Fair ’s – The First World War Effort 1940’s – The Second World War Effort ’s – The Bossa Nova Years

5 1785 - Edict of the Queen of Portugal prohibiting industrial activities in Brazil.

6 1808 – Royal Family of Portugal arrives in Rio, fleeing from Napoleon’s Army.

7 1824 – First Industry Support Association founded in Rio.

8 1860’s – Baron of Mauá, an industry tycoon ahead of his times in Brazil.

9 1888 – Slavery is finally abolished in Brazil (and Monarchy will go with it).

10 19XX Certificate of Second Industrial Fair in Sao Paulo.

11 1920’s – Brazil takes part in I World War efforts (and starts to modernize its industry).

12 1940’s – Brazilian Airforce supports initiative to manufacture Airplanes in the country.

13 1950’s – Brazilian Presidente and Architect Lucio Costa in “Brasília”.

14 1950’s – Heavy industries in Brazil takes off.

15 1950’s – The Auto-Making Industry takes-off

16 There is a Brazil that many people know
Amazon forest Soccer Carnival Coffee It keeps being successful, but there is still more to know 16

17 Innovation, technology, competitiveness and productivity
The Brazil that you must know Innovation, technology, competitiveness and productivity 17


19 Brazilian Economic and Social Development
Low inflation rates during the last 12 years (3,2% in 2006) Reduction of external vulnerability Brazil’s risk fell down and keeps falling (  216) Exports and trade superavit boom Reduction of social inequality: the lowest level in 30 years 70% of the population had income growth ( ) Reduction of poverty: the lowest level ever Revenue of the poorest grew more than 10% (2001-4) 5 million people left a situation of extreme poverty 1,2 million people entered into the formal work market (2006) S&T Development More than new Drs. / year 19

20 Current Vision Industrial Strategy
Brazilian industry is threatened “from the bottom” part by the competition of products/process with low cost production structure and low wages and “from the top” part by countries / companies with high level of innovation and product differentiation Current Vision

21 Future Vision Industrial Strategy
Change Brazilian industry pattern of competition through innovation, strength of productive chains and enabling the environment for private and public investments, in order to be competitive in the international market Future Vision

22 Focus of the New Initiative Improvements in competitiveness
Industrial, Technological and Foreign Trade Policy Focus of the New Initiative Industrial Modernization Innovation and technological development Targets Os pontos de modernização, desenvolvimento tec. e incentivo ao investimento eles são elementos que contribuem para capacidade de inovação. E a partir do processo de inovação geramos a melhor inserção externa (competitiva), fortalecemos a PME´S e as escolha das opções gera necessariamente a melhoria a capacidade de inovação da matriz produtiva. Economic growth, Improvements in competitiveness and efficiency 22

23 pharmaceutics and medicines Future bearing activities
Industrial, Technology and Foreign Trade Policy Horizontal Policy Strategic Options software capital goods pharmaceutics and medicines semiconductors Future bearing activities nanotech biomass biotech


25 Some Projects Nanotechnology Labs network, linking with industry
Biotechnology National Forum: policy guidelines Infrastructure, basic research, regulation, metrology, linking with industry Information and communication technologies: education as a driving force Renewable energy: biofuels Observatory of competitiveness and innovation

26 The Genolyptus Project
Building Resources for Molecular Breeding of Eucalyptus The Genolyptus Project Example of pre-competitive cooperation between Universities and Companies, involves 13 enterprises, 7 universities and 3 research centers from National Research Institute for Agriculture (Embrapa): a suite of genomic, field and information resources to discover, sequence, map, validate and understand the underlying variation of genes and genomic regions of economic importance in Eucalyptus with a focus on wood and disease resistance.

27 Computational Fluid Dynamics (CFD)
Prize CNI 2005 8 Institutions: Embraer, CTA, USP – Poli & São Carlos, UNICAMP, UFSC, UFU, PUC-Rio 3 enterprises: ESSS, CITS & DELTACORE. 100 specialists.

28 optical fiber nanotech applications innovative networks (clusters) automation new materials

29 Petrobras: world's top producer of oil in deep waters
1983 Piraúna 293 m

30 Renewable Energy: Biofuels
Bioethanol Biodiesel H-Bio


32 Brazil and the BRICs R. Dauscha (ANPEI) 3ª CNCTI Population
Australia Canada Spain South Corea Italy United Kingdom Holland Germany France India Mexico Japan Nigeria Pakistan Bangladesh Indonesia Russia USA Brazil China Area over 4 million km2 Population over 100 million GDP* > US$ 400 bilhões Source: Investe Brasil *Nominal GDP R. Dauscha (ANPEI) 3ª CNCTI

33 Brazilian Industries - Sucessful Cases
The Placement of Brazil in World Industry Selected sectors Recycling of aluminium cans Jeans, iron ore, compressors for refrigerators Footwear Commercial jets, beer Radios Cement Pulp Chemical Industy Steel Vehicles, capital goods Transnational companies whose Brazilian branches are among the 5 biggest in the world Avon Fiat 3M Telefonica Accor Xerox Goodyear Nestlé Siemens Unysis Coca-Cola Volkswagen Source: Investe Brasil R. Dauscha (ANPEI) 3ª CNCTI

34 Obstacles to innovation
Need to educate more & better; Little and not diversified financing (FINEP/BNDES/FAP’s); Bureaucracy (150 days in Brazil x 3 days in Australia); Tight fiscal policy (38% of GDP); Lack on infrastructure and logistics.

35 Goals for Innovation Increase in number of companies that innovate and differentiate their products; Increase in the quantity of patents (levels compatible to Brazilian participation in world GDP); Increase in cientifical and technological in the products, processes and services in Brazil, specially exports; Increase on national expenditures in Cience, Tecnology and Innovation – to reach 2% of GDP Increase in business investments – from 40% to 60% Increase in the GDP to 5% year



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