Presentation on theme: "HISTORY 1989 Advance Agro Co,Ltd. Incorporated 1994 Becoming Advance Agro Public Co,Ltd 1996 Export and Further 2 nd Factory 1998 Joined with Enso Group."— Presentation transcript:
Results from cases 1.Best Case : Expand capacity and Product line, Set up the factory in foreign countries 2. Moderate Case : Increasing the distribution channel, Build brand image 3. Worst Case : Decreasing capacity, Promotion, Emphasizes on finding new channel
Corporate Strategy Core business :Producing pulp&papers to sell in domestic and to export After opening the Copy Center, continuously expanding product line focusing on new target improving skills training how to plant eucalyptus International Strategy Business Boundary Expansion Strategy :
Business Strategy Mission : Producing the best quality of papers in Thailand Differentiation : Better quality of products Better image,resulting from advertisements and PR New Channel from Copy Center
Functional Strategy Marketing :Various brands Increasing numbers of copy center Positioning products “Premium” Promotion – Retailers and consumers R&D
Production :Computerized production TQM R&D Financing :Low interests effecting to low costs HRM: Recruitment Training & Orientation Evaluation by MBO Good compensation
Hard to establish the production base in other countries (less ROI,entry barriers,supplier and technology competitive) 1.International Strategy: suitable for the business environment with the following condition More Exporting because of the over supply Unnecessary to establish foreign base (the channel of distribution through the joint company) Strategy Analysis
2.Business Boundary Expansion Strategy Suitable for the Environment in Local Market More product development to meet the vary demand of consumers
3.Differentiation Suitable for the Environment The attitude about paper of consumers lead to price competitiveness With price competitiveness,the competition will not be sustainable Conclusion As all the strategies of Double A are suitable for the current environment.
POWER PLANT TRANSPORTATION SERVICE, WHOLESALE, AND RETAIL HUMAN RESOURCE MANAGEMENT COMPUTER FOR PRODUCTION PLANT RESEARCH & DEVELOPMENT EUCALYPTUS EUCALYPTUS PAPER PULP LONG PULP CHEMICALS PRODUCTIONKINDS OF PAPER MARKETING - COPY CENTRE - ADVERTISING - BOOT - SALE PROMOTION - RESEAR CH M A R G I N N I G R A M
Recommendation In case of the long distance of exporting can cause more expensive price than the local firms,so AA should increase the channel by making contracts with new agents in foreign countries. Build brands in foreign countries through agents,if it works and worth,AA should joint with suppliers there and further the factory or being as their pulp supplier.
In local, Should expand copy center in other provinces. The company has business risk by the foreign loan which resulted in money fluctuation,so AA should make a forward contract. Expand the office, but most of jobs are in BKK office
Mr. Srimontri Deevicha ID.4202612588 Mr. Klanarong Petra ID.4202612711 Mr. Chanatip Pisutthisup ID.4202620011 Miss Patcharawan Muangkrung ID.4202680023 Miss Bhasinee Jirasavetakul ID.4202680072 Miss Pisinee Mungkornkarn ID.4202680114 Miss Mali Vithayasritada ID.4202680437 Miss Thanissara Udomsuk ID.4202680734 Ajarn Wai Chamornmarn
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