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Facts and Reasons www.flavonmax.comDebrecen, June 21, 2008.

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Presentation on theme: "Facts and Reasons www.flavonmax.comDebrecen, June 21, 2008."— Presentation transcript:

1 Facts and Reasons June 21, 2008.

2 Why do we need dietary supplements? Environmental hazards Increased daily stress Improper nutrition High amount of food additives Smoking, alcohol consumption oxidative stress caused by the presence an excessive number of free radicals Cell-, tissue- and organ injuries F L A V O N M A X C L U B

3 Defense system of the body against free radicals Two basic types : –Bigger molecules – antioxidant enzyme proteins –Smaller molecules – antioxidants and vitamins Antioxidants give their own molecules to free radical molecules Superoxide-dismutase, catalase, peroxy-redoxin Vitamins C-, E- and A, glutation

4 Antioxidants Natural substances present in foodstuffs Their primary role is to defend the body against free radicals Most well-known antioxidants: Vitamin C Vitamin E Zink, Magnesium and Selenium Flavonoids and other phenol compounds

5 Flavonoids Vegetable acting agents with antioxidant effects that defend them from harmful environmental effects A comprehensive group of compunds, whose chemical baseframe is the same, certain linked groups and sidechains are different. We know of more than 8000 kinds of flavonoids, and their number is continuously increasing.

6 Flavon max product line A good selection of healthy raw materials, components have synergist effect Special production technology, which is careful with effective agents and vitamins (35-40 kg of fruit effective agent/bottle) A product, which is actually healthy, and contains no preservatives

7 Scientifically founded facts and knowledge + precisely determined unchanging recipe Fits well into the group of functional foodstuffs A unique premium product Flavon max product line

8 Flavon max Juice concentrates: Blueberry Blackcurrant Black elder Red grapes Beetroot –Sea buckthorn pulp –Natural Vitamins C and E –Sea buckthorn pulp, seeds and peel grist –Panax ginseng ground root grist –Apple pectine and fructose

9 Flavon kids Juice concentrates: Blackcurrant Cherry Blackberry Beetroot Blueberry –Sea buckthorn pulp –Sea buckthorn pulp, seeds and peel grist –Apple pectin and fructose –Vitamins B 1, B 2, B 3, B 5, B 6 and B 12 –Vitamins C and H, folic acid

10 Flavon max Plus+ Juice concentrates: Pomegranate Black elderberry Red grapes Blackcurrant Blueberry Beetroot Acerola –Sea buckthorn pulp –Sea buckthorn pulp, seeds and peel grist –Panax ginseng ground root grist –Apple pectin and fructose –Added natural vitamins C and E

11 Guaranteed excellent quality of raw materials: - qualified suppliers - specification and certification for each and every shipment - preliminary examination of the received raw material, recurrent contol of effective agent content Comprehensive Quality Control

12 Continuously supervised production process: - ISO system audited by TÜV-Nord - HACCP-system -Every product can be tracked from the grower to the consumer -Gluten-free feature guaranteed by an accredited laboratory of SGS

13 TÜV-Nord: -An independent control and certifying organization, which is the 2nd biggest in Germany and the 8th in the world of this kind -A successful audit in November ISO certificates in 5 different languages (Hungarian, English, German, Polish, Swedish), which can be downloaded from the website Comprehensive Quality Control

14 SGS examinations: -The SGS Group (Société Générale de Surveillance), which was founded in 1878, is a leading quality control, testing and certifying organization with a headquarters in Geneva -The examination proved that the gluten contents are far below the limit set for glutenfree products in the case of all the three products (20 ppm, i.e. 20 mg/kg) -Flavon max, Flavon kids and Flavon max Plus+ products can be consumed by flour-allergic people Comprehensive Quality Control

15 Doping Test Examination: -National Sport Health Institute Doping Control Research Laboratory (Report no. 52/04) -„Flavon max dietary supplements contain no materials included in the doping list.” -„The products can be consumed by athletes.” Comprehensive Quality Control

16 Unique Research Background Our scientific experts: Prof. Dr. Zoltán Dinya, doctor of the MTA, Flavonoid Researcher Prof. Dr. Mária Figler, Institute Director, Professor Analitical experiments – Prof. Dr. Zoltán Dinya Inner content, carbon hydrate, vegetable acid and measuring vitamins

17 Unique Research Background Clinical experiments on patients suffering from COPD – Dr. Mária Szilasi Research of the adjuvant effects of Flavon max on heavy smoker patients suffering from COPD Animal experiments in experimental asthma bronchiale – Dr. József Szentmiklósi Pulmonary pharmacologic analysis, anti-asthmatic research of effects

18 Unique Research Background Systhematic and local effects of polyphenols on patients of Raynaud-syndrome – Dr. Zoltán Csiki Changes in local hand-circulatory parameters; and laboratory investigations Clinical experiments on cardiologic patients – Dr. Zoltán Galajda Treating patients who had Redo operation with Flavon max products

19 Health & Success We received more than 1000 Health Status Surveys More than 800 medical club members Continuous positive feedback from consumers

20 Research findings

21 Major colouring matters incorporated in the product Blueberry: mirtillin, lutein Blackcurrant: delfinidin Black elder: cyanidin-3-glucoside, rutin, quercetin, sambucin, cyanidin-3-sambubioside Red grapes: resveratrol, trans-resveratrol Beetroot: betanin, betacyanin Cherry: melatonin Blackberry: cyanidin-3-glucoside

22 Measurements: Agricultural and Research Institute of the College of Nyíregyháza – Prof. Dr. Zoltán Dinya Findings of latest laboratory research

23 Measurements: Agricultural and Research Institute of the College of Nyíregyháza – Prof. Dr. Zoltán Dinya Findings of latest laboratory research

24 Measurements: Agricultural and Research Institute of the College of Nyíregyháza – Prof. Dr. Zoltán Dinya Findings of latest laboratory research

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26 Beneficial effect of consumption on general state of health (*: p<0,05; before consumption vs. after consumption; paired t-test)

27 Beneficial effect of consumption on general condition (*: p<0,05; before consumption vs. after consumption; paired t-test)

28 Beneficial effect of consumption on blood sugar level (*: p<0,05; before consumption vs. after consumption; paired t-test)

29 Beneficial effect of consumption on digestion (*: p<0,05; before consumption vs. after consumption; paired t-test)

30 Beneficial effect of consumption on visual acuity (*: p<0,05; before consumption vs. after consumption; paired t-test)

31 Beneficial effect of consumption on productivity (*: p<0,05; before consumption vs. after consumption; paired t-test)

32 Beneficial effect of consumption on memory (*: p<0,05; before consumption vs. after consumption; paired t-test)

33 Beneficial effect of consumption on stress tolerance (*: p<0,05; before consumption vs. after consumption; paired t-test)

34 Membership in acknowledged national and international professional organizations MÉKISZ (Association of Dietary Supplement Producers and Distributors) – founder member EOQ MNB (Hungarian National Committee of the European Quality Organization) - member MISZ (Hungarian Innovational Association) – member MMSZ (Hungarian Marketing Association) - member DSA (Direct Selling Association)

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36 Hungarian Product Award Recognized Product Title The aim of the tender: to recognize the steadily high quality of services or products produced in Hungary, to enhance the production of outstanding quality goods that can be competitive on the international market, to encourage the development of services to provide an obvious support for consumers of products and related services for quality-conscious choice

37 Hungarian Product Award Recognized Product Title

38 Members of the committee among others: –National Institute for Food Hygiene and Nutrition –General Inspectorate for Consumer Protection (OÉTI) –Hungarian Trade Licensing Office –Herz Salami Factory Rt. –Richter Gedeon Nyrt. –Globus Canning Industry Company Nyrt. Hungarian Quality Society Hungarian House of Quality® award

39 Hungarian Quality Association Hungarian House of Quality® award

40 Aim of the Award: to recognize development works with outstanding achievements, or personal achievement, which realized product development, technological development, IT system development or service development in the region. The starting point of the innovation can be research- development result, patent rights, application of know- how, application of innovative technology. INNOVA Regional Innovational Agency of the Northern Great Plain Regional Innovation Award of the Northern Great Plain

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42 The Hungarian Venture Capital Association (MKME) is a representative of every major Hungarian base, of venture and private capital, i.e. its material and mental source. Award of the Hungarian Venture Capital Association

43 The aim of the Business and Success Qualified Enterprise competition is: to reward those small and medium businesses with the „Business&Success” certificate who husbanded successfully, innovatively and competetively in the given year. to draw attention to the requirement of objective analysis of corporate achievement and the necessity of knowing the market environment and competitors in the frame of this competition. Recognized Enterprise of Business & Success magazine

44 Favoured Quality Product of Hajdú-Bihar county The Quality Society of Hajdú- Bihar county was created by the local authority of Hajdú- Bihar county in order to provide the market performers of the county with support in the shape of marketing and communication tools. The society endeavours to find and nominate the excellent products of the county. With this program, they strive to make people conscious of these products of national brand, and enhance the positioning of the economic performers of the county.

45 XVI. Hungarian Innovation Granz Prize Tender

46 Thank you for your attention!


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