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1 2011 Toronto International Microfinance Summit Making a Difference in Africa MicroFranchising Launch: Trade Show and Workshops by Martha Deacon Founder.

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Presentation on theme: "1 2011 Toronto International Microfinance Summit Making a Difference in Africa MicroFranchising Launch: Trade Show and Workshops by Martha Deacon Founder."— Presentation transcript:

1 Toronto International Microfinance Summit Making a Difference in Africa MicroFranchising Launch: Trade Show and Workshops by Martha Deacon Founder and CEO The Townships Project

2 Toronto International Microfinance Summit Making a Difference in Africa

3 Toronto International Microfinance Summit Making a Difference in Africa Report from South Africa 31 August – 2 September 2011 O.R. Tambo Recreation Centre Khayelitsha, Cape Town South Africa

4 Toronto International Microfinance Summit Making a Difference in Africa The Townships Project has been supporting microfinance in South Africa since 1998, and currently supports Tetla Financial Solutions and Phakamani Foundation created MicroFranchising Launch in response to the challenges it has faced in making microfinance as effective and efficient as possible

5 Toronto International Microfinance Summit Making a Difference in Africa What is MicroFranchising Launch? How does it relate to Microfinance? Why does it matter? What does it mean?

6 Toronto International Microfinance Summit Making a Difference in Africa MicroFranchising Launch was designed as a forum to address the four limiting factors in microfinance By applying the world’s most successful business system to the world’s most intractable problem: systemic poverty

7 Toronto International Microfinance Summit Making a Difference in Africa The Unicycle Microfinance Limitations: 1)20% max voluntary; 80% necessity 2)“whack-a-mole” jealousy; 3)Too many doing the same thing 4)Building assets & infrastructure

8 Toronto International Microfinance Summit Making a Difference in Africa The Bicycle Asset-Based Community Development Let’s use what we have to get what we want

9 Toronto International Microfinance Summit Making a Difference in Africa Asset-Based Community Development helps communities to understand The Leaky Bucket

10 Toronto International Microfinance Summit Making a Difference in Africa The Three- Wheeler Third Wheel: Corporate Social Investment/ Enterprise Development The ABCD’d community seeks additional resources…

11 Toronto International Microfinance Summit Making a Difference in Africa Four- Wheel Drive Fourth Wheel: Microfranchising and other commercial solutions Potential to systematize, replicate and brand a tiny business

12 Toronto International Microfinance Summit Making a Difference in Africa Mobile Market information Banking services Money transfer Repayments Savings Inventory restocking Accounting Training Mentoring

13 Toronto International Microfinance Summit Making a Difference in Africa Four Wheel Drive Mobile meets MicroFranchising Launch! plus

14 Toronto International Microfinance Summit Making a Difference in Africa MicroFranchising Launch: Trade Show and Workshops brought all these elements together in a unique format … it happened! 31 August – 2 September 2011 in Khayelitsha, South Africa Government policy makers met townships entrepreneurs met corporate entrepreneurs met franchisors met community activists… To create and support new microfranchising businesses to build a massive job creation engine at the bottom of the economic pyramid…

15 Toronto International Microfinance Summit Making a Difference in Africa On left: Tumelo Chipfupa, Deputy Director-General, Enterprise Development, Department of Trade and Industry On right: Sadi Luka, Chief Director of Community Development, Department of Social Developmen

16 Toronto International Microfinance Summit Making a Difference in Africa THREE CASE STUDIES From MicroFranchising Launch: Trade Show and Workshops

17 Toronto International Microfinance Summit Making a Difference in Africa Example: Keys Communications Challenge: Securing exclusive sites on home walls owned by grannies who resell them several times to competitors Solution: Deal with the “chief” granny through local church groups to build understanding and loyalty, thereby increasing competitive uniqueness – ACHIEVED in 2 hour workshop

18 Toronto International Microfinance Summit Making a Difference in Africa “Indeed, we identified a few opportunities including providing most of the businesses that were in the Workshop Process access to The Townships. We have identified opportunities for Siyabonga Bakeries, and certainly existing township businesses like Lebo’s Backpackers, we’ll be doing some walls for them. We also made business connections with Legal Wise, and a possible partnership is brewing there. We are further more excited about the low cost biking franchise opportunities, upon which we hope to be the 1 st to launch in Soweto, and KZN. All this stems from The Township Projects!” Did you make any business connections or deals that you think will be useful? If yes, please tell us what they were. Kabelo Kale Founder of Keys Communications

19 Toronto International Microfinance Summit Making a Difference in Africa Kabelo’s unedited answer to “What did you like about the Launch?”: “The organization of these workshops was superb. We were well taken of from the word go. BUT, I liked the flow of events the most. The Plenery Sessions and The consequent Workshops, understanding different aspects of Micro Franchise and how they relate to my business, and being given the opportunity to interrogate my own business in relation to those aspects of Micro Franchise, WOW! There is no other genius event systematization and thought out eventing like that.”

20 Toronto International Microfinance Summit Making a Difference in Africa Example: Crime Scene Clean-Up Challenge: Cost of franchise R 136,000 ($20,000) vs. township entrepreneur ability to pay about R 10,000 ($1,500) Solution: Downsize without losing any branding, systematization or replication functions – ACHIEVED in 2 hour workshop

21 Toronto International Microfinance Summit Making a Difference in Africa The company cleans and decontaminates sites after a traumatic or violent event. Ambulance decontamination is offered as an additional service. YES, I met a lot of really helpful business people, we will set up appointments in the near future to discuss our opportunities. We are also busy with Honda to see how we can implement the scooters with our business. Eileen de Jager Co-Founder, Crime Scene Clean-up Did you make any useful business connections? If so, please tell us about them.

22 Toronto International Microfinance Summit Making a Difference in Africa Eileen’s unedited answer to “Any new ideas from the Launch?”: “New ideas? definitely YES, the project changed our whole outlook on the expansion of the business, hygiene services is much more needed in the township communities than we thought, I also realised that these communities does not know about the dangers involved in connection with hygiene. The job creation on its own could be phenomenal if done up to standard. Our business plans are in process to be changed to be able to make it affordable for an entrepreneur to start his or her own business. The operations and systems also need to be adjusted to complete the process.”

23 Toronto International Microfinance Summit Making a Difference in Africa Example: Honda Scooters Challenge: Maximizing the townships market even with 100% financing strategy Solution: Focus on micro-businesses lacking transit options rather than city commuters; take advantage of microfinance credit track record – ACHIEVED in 2 hour workshop

24 Toronto International Microfinance Summit Making a Difference in Africa

25 Toronto International Microfinance Summit Making a Difference in Africa 1 st element: Plenary Sessions

26 Toronto International Microfinance Summit Making a Difference in Africa 2 nd element: Workshops

27 Toronto International Microfinance Summit Making a Difference in Africa 3 rd element: Trade Show

28 Toronto International Microfinance Summit Making a Difference in Africa What was achieved? 15 businesses were workshopped to become or expand as microfranchises by a cross-section of townships people, community workers, business tycoons, students, entrepreneurs and government policy makers New partners met, deals were made & business plans revised Everyone saw the power of small: microfranchising is now being integrated into the mainstream for all who participated

29 Toronto International Microfinance Summit Making a Difference in Africa Making it happen! MicroFranchising Launch: Trade Show and Workshops A new annual event in South Africa designed to use microfranchises to build a massive job creation engine at the bottom of the economic pyramid!

30 Toronto International Microfinance Summit Making a Difference in Africa Thank you! Interested in helping us? Contact Next Toronto Workshop 5:30 – 7:30 p.m. on Thursday, 22 September 2011 At Macleod Dixon LLP RSVP essential www. thetownshipsproject. org Working in South Africa; headquartered in Toronto


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