Presentation on theme: "Language and Institutional Encounters: Hidden Power"— Presentation transcript:
1 Language and Institutional Encounters: Hidden Power The idea of power behind discourse is that the whole social order of discourse is put together and held together as hidden effect of power (Fairclough, 2001: 46).
2 Status and Authority Not neutral forces of nature Produced and reproduced:--coercion and consentDiscourse agent of ideologyDiscourse and social control
3 Institutional Settings and Discourse Educational, health, judiciary, the media, etc.Transmit and maintain societal structuresInvolves participants separated in place and timeInvolves hidden power relations
4 Differences: face-to-face discourse and media discourse 1. One-sided nature of media discourse--sharp division: producer and audience( interpreter)--no room for contestation2. Lack of close interaction in media discourse--adaptability of face-to-face discourse--mass media design for mass audiences
5 Why do we need to understand media discourse? Influence of media unquestionableConstruct and reconstruct particular realitiesAura of partiality of media is deceivingExpressed bias: they highlight some items and ignore others
6 The assumption of neutrality: Media Discourse TVSustained by form and contentForm: familiarityFamiliarity creates a sense of trustPrinted MediaNeutrality by anonymityLanguage control: institutional controlLanguage devices: nouns, verbs, etc
7 Syntactic Constructions and Media Discourse Agents of actions and subjectsExample:--Anna ate a pizza--The pizza was eaten by AnnaShifting focus from agent of action to recipient of action--The pizza was eaten
8 Two headlines: The Times and the Guardian RIOTING BLACKS SHOT DEAD BY POLICE AS ANC LEADERS MEETEleven Africans were shot dead and 15 wounded when Rhodesian police opened fire on a rioting crowd of about 2,000 in the African Highfield township of Salisbury this afternoon.POLICE SHOOT 11 DEAD IN SALISBURY RIOTRiot police shot and killed 11 African demonstrators and wounded 15 others here today in the Highfield township on the outskirts of Salisbury.
9 TV, Film Similar hidden messages Focus on particular topics Sounds influences moodsOrganization of images
10 Summary The nature of mass media is often not clear There are differences between face-to-face interactionsLack of feedbackMedia discourse designed with mass audiences in mind: construction of ideal subjectInvolves grammatical constructions, vocabulary and language