2 May, 2015 "Re-brand" = £22 million ‘The re-brand will over-arch everything in the business, and springboard our “guest obsession” activity even further forward.’ Gerard Tempest, Marketing Director Hugo's fave
"Do you think I could get a decent shave? Oh no. The lubrastrip made my face too slippery, the blade clossness led to contstant blocking, and my face was feeling raw. In the end I resorted to my trusty Asda Razor, who finished the job with efficiency." Or can we?
2 May, 2015 Be careful who we pick a fight with
2 May, 2015 22% (1981) 47% (Now) OWN LABEL SHARE of UK RETAIL Meanwhile...
2 May, 2015 “My job is to ‘undo’ the marketing of brands and drive consumers to own-label alternatives. Our products are not only more profitable, but also of superior quality.” Asda Marketing Director, Marketing 10 May 2006