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Good Website Web Design & SEO Great Visibility. What Makes A Good Website?

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Presentation on theme: "Good Website Web Design & SEO Great Visibility. What Makes A Good Website?"— Presentation transcript:

1 Good Website Web Design & SEO Great Visibility

2 What Makes A Good Website?

3 Website Expectations Website Owner Cool, Wow Factor Pride, Opinion Marketing Jargon Lots of Traffic Website Visitor Helpful, Easy, Intuitive Professional, Trustworthy Practical, Utility Accessible Just help me

4 It’s all about your user first.

5 CMS Accessible by search engines Enables all three Structure Professional First Impression Answers Trust Examples Easy Intuitive Clear Paths UsabilityContent TechDesign

6 Usability

7 “Don’t make me think.” Clear navigation options and labels Calls to action / next steps Clear headings and content structure Contact info right up top (& bottom) Usable on all device types Usability

8 Content

9 Sadly, this is the most neglected part of any website Ditch the marketing speak, PROVIDE ANSWERS Utilize all types of content you can – Text, photos, graphics, video, user- generated content, reviews Use YOUR photos, ditch the stock photography Cover capabilities, process, experience … the stuff that REALLY matters to your potential customer Content

10 Content Tip Compile the top 10 questions your sales staff, or customer service staff are asked. Does your website answer all of those 10?

11 Design

12 Quality of design for most is an opinion, stick to facts Your web design should enable, not get in the way Professional, clean and makes a great first impression Color schemes that work together (kuler.adobe.com) Spacing is ALWAYS your friend – let your content breathe, don’t have text touching photos Crop and compress photos correctly Design

13 Reliable, usable and scalable CMS – Wordpress is a strong choice for SMBs due to cost, features and search engine friendliness Others exist – Concrete5, Joomla, Squarespace Accessible to Google and Bing Responsive Web Design – all devices Technology

14 Responsive Web Design to meet all users and devices Site adjusts based on device One site, once CMS Ubiquitous Preferred technical structure by Google and Bing for mobile Google: Responsive Wordpress Templates Technology

15 Dedicated Mobile Site Separate mobile site Often condensed, simplified Faster load Con: 2 sites to manage Technology

16 BAD Examples Web Design

17 Usability -No navigation -Poor header -Content block Content -Light on answers Design - Spacing Tech - Each page is one image!

18 Usability -Super small text -Splash page Content -Light on answers Design -Spacing -Random Tech - Flash everywhere

19 GOOD Examples Web Design

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24 How Search Engines Work Intro To SEO

25 Search & SEO Is Blurry Bigfoot is Blurry (mitch hedberg) Myths & Misinformation How are websites & pages ranked? What is the “trick”?

26 How It Works Search Engines Find Stuff Before You Do Engines crawl to find websites and web pages. Moving from link to link.

27 How It Works Search Engines Read Web Pages Web page text is “read” and other page elements are factored in to determine what EACH page is about.

28 How It Works Search Engines Store The Data The engines bring your data back to their servers and store it in a giant library called an “index”.

29 How It Works You Search For “Apple Pie Recipes” When a user does a search, the engine looks into it’s library to find and display the BEST resources for apple pie recipes.

30 How It Works The engine ranks resources with it’s algorithm

31 How It Works The BEST resources/results are displayed

32 How It Works The BEST resources can be many different things Webpage Images Blogs Video

33 How It Works – Local Your keyword phrase or direct request initiates local

34 Local Results

35 Carousel Results

36 How It Works - Local Result layouts can vary by device too

37 Who Wants To Be #1? That’s right, we all do

38 Why Are You #1? ONLY what’s online matters What are you saying about yourself? What are others (profiles, directories, links) saying about you? Why is your website better and more credible?

39 Be Visible. Stand Out.

40 The Engine Has To Crawl You Use a “building code inspector” to find any tech issues Provides detailed reports on your websites visibility, crawl errors and other useful information to help identify technical issues.

41 Welcome To Our Website For over 20 years we have provided the finest in products and services to our customers. Through dedication, education and innovation we are recognized as an industry leader.

42 Dallas Electrician For over 20 years we have provided Electrical services in the Dallas, TX area for electrical installation, repair and emergency repair. Let us service your wiring, outlet, switch, generator, surge protection and other electric needs today.

43 Dallas Electrician For over 20 years we have provided Electrical services in the Dallas, TX area for electrical installation, repair and emergency repair. Let us service your wiring, outlet, switch, generator, surge protection and other electric needs today.

44 Website Content Needed content and valuable content

45 Content Value Content “musts” and content value Mission Statement 5 Reasons Your Home Needs A Generator

46 Get Votes, Gain Trust Trust is signaled by those willing to vote (link to) you

47 Links Equal Trust Quantity counts Quality counts One authoritative link trumps a lot of low to average links Who is willing to vote/vouch for you? What can you do to be worthy of this trust?

48 Why Link To You? You provide answers, expertise and valuable content Mission Statement 5 Reasons Your Home Needs A Generator

49 The Trick? There is no trick, credibility is not easy

50 Become Un-blurry + Provide a professional website focused on your customer + Good, unique and valuable content with links + Make it EASY for users to learn the what & how + Prove and earn your credibility

51 Thank You Facebook.com/weiche LinkedIn AaronWeiche.com


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