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October 3-6, 2013 The Barker Hangar Santa Monica, California Photo courtesy of Kenneth Cobonpue.

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Presentation on theme: "October 3-6, 2013 The Barker Hangar Santa Monica, California Photo courtesy of Kenneth Cobonpue."— Presentation transcript:

1 October 3-6, 2013 The Barker Hangar Santa Monica, California Photo courtesy of Kenneth Cobonpue.

2 WestEdge: WHERE DESIGN INTERSECTS MODERN LIFESTYLE  The premium West Coast design fair and interactive experience showcasing the best in contemporary design brands/ products across multiple categories  Adding to the experience, WestEdge offers a robust and varied programming slate featuring design seminars with industry icons and culinary demonstrations from celebrated chefs  Distinctive exhibitions and significant programming will cater to both the architecture/ design community as well as the affluent, design savvy consumer audiences in an environment designed to engage and inspire EVENT DATES  Thursday, October 3 rd – Sunday, October 6 th, 2013 THE VENUE  The Barker Hangar Santa Monica, California 2 OVERVIEW

3 3 Photo courtesy of Phase Design

4 EXHIBITS  Exhibits from over 150 premium design brands, including special exhibitions featuring West Coast Design, kitchen & bath and the latest outdoor fabrics PROGRAMMING: DESIGN & CULINARY  Robust, interactive daily programming and varied demonstrations for both design trade and consumer audiences integrating renowned design celebrities and culinary icons. Industry support from ASID, AIA, IIDA, SDSA, ASLA and others. SPECIAL EVENTS  Various special events and VIP hospitality including Opening Night Party benefiting Heal the Bay (taking place Thursday, October 3 rd )  Involvement of and engagement with the leading California design schools and design students 4 HIGHLIGHTS

5 Photo courtesy of Khouri Guzman Bunce Ltd.

6 PROJECTED ATTENDANCE  20,000 DESIGN TRADE – INDUSTRY PROFESSIONALS  Influential architects  Interior designers and decorators  Landscape architects and designers  Restaurant owners and chefs  Set decorators and designers from Hollywood studios and the broader entertainment industry  Contractors and builders  Real estate developers  Buyers and visual merchandisers from premium retail boutiques and department stores  Design center showroom principals  Gallery owners  Professors, alumnus and students from prominent design schools  Publicists and stylists 6 AUDIENCE PROFILE

7 CONSUMER AUDIENCE  Design-savvy consumers and influencers  Affluent homeowners  WestEdge Media Partner subscribers and readership  Clients of WestEdge Exhibitors, Partners and Media Relationships  Patrons of targeted Strategic Alliances including municipal and industry organizations  Collectors of art and design MEDIA  Traditional/ Mass  Design and Shelter  Lifestyle  Culinary  Design and Style Bloggers 7 AUDIENCE PROFILE (continued)

8 STRATEGY  Comprehensive, impactful and extensive multimedia campaign  Maximization of various WestEdge Media and Marketing Partnerships. Media partners include: Architectural Digest, Angeleno, California Home + Design, Coastal Living, Dering Hall, Design Milk, Form, Editor at Large, Lonny, Modenus, Metropolis Magazine, Ocean Home Magazine, Surface, The Architect’s Newspaper and The Retail Observer  Enhanced relationships with various Strategic Alliances and Industry Associations  Bulk of campaign to begin in June and July 2013 MULTIMEDIA CHANNELS  Print  Digital including Social Media  Direct Mail  Out of Home  Radio (KCRW) 8 MARKETING & ADVERTISING CAMPAIGN

9  Premier Southern California event venue  97,000 square feet of interior and exterior space  The Hangar (interior) space includes 43’ ceiling height and polished concrete floors 9 THE VENUE: THE BARKER HANGAR

10 10 THE VENUE: THE BARKER HANGAR (continued) Photo courtesy of The Barker Hangar


12 EXHIBIT SPACE PRICING Exhibit space rates are $42 per square foot, available in the following configurations: In-line and Corner Spaces:  10’ x 12’ | 10’ x 16’ | 10’ x 20’ | 10’ x 24’ | 10’ x 28’ Endcap and Island Configurations (availability of island configurations is very limited):  16’ x 20’ | 20’ x 20’ | 20’ x 24’ | 20’ x 28’ | 20’ x 32’ Larger configurations may be available if required. Exhibit space includes 12’ high walls (10’ high on the perimeter) which may be painted and nailed (and/or) screwed into, lighting truss from which rented lighting may be affixed, and a polished concrete floor (or carpet, depending on the location within the fair). The Barker Hangar is a non-union venue, therefore exhibitors may facilitate their own installations without the need for union labor. In addition, drayage is provided to each exhibitor at no additional cost. 12

13 Photo courtesy of Nolen Nui.

14 14 EXHIBITORS  Manufacturers, retail distributors, agents, multi-line showrooms and service providers including architecture & design firms  International, national and California-based brands encompassing interior and exterior furnishings, fabrics, lighting, kitchen & bath, flooring, stone & tile, fine rug & carpeting, electronics/ technology  Alexander Purcell Rodrigues  Andrea Claire Studio  Apparatus Studio  Bagues Paris  BDDW  Bertazonni  Big Ass Fans  Bosch  Brenda Houston Design  Bronzes de France  Coyote Outdoor Living  Crossville  Dubois USA  Egg Collective  Environment  Exquisite Surfaces  Fort Street Studio  Patina Old World Flooring  Phase  Purcell Murray  Pyrolave  Rohl  Royal Botania  SieMatic  Stokke  Sun Valley Bronze  Thermador  Tibetano  Top Brewer  Toscoquattro  U-Line  Valcucine  Wilcox  Zia Priven  Gaggenau  Gessi USA  Green River Stone  Haiku  Holly Hunt  Irinox  J. Rusten Furniture Studio  JEE-O  John Houshmand  La Cornue USA  Lamberti Decor  Lawson Fenning  Lefroy Brooks USA  Moore & Giles  Naula  Nolen Niu  New England Collection For complete list, visit

15 15 PROGRAMMING & SPECIAL EVENTS DESIGN TRADE PROGRAMMING & SPECIAL EVENTS  Keynote Presentation  Various Trade Seminars & Panel Discussions  Continuing Education Units  Culinary Demonstrations, Tastings & Pairings  Student Design Initiatives  Book signings  Media (Press) Preview  BlogTourLA Welcome & “TweetUp” Event  LEGO Experience & Charitable Auction  Industry Association Networking Events  Opening Night Party benefitting Heal the Bay Thursday, October 3 rd 2pm – 10pm

16 16 PROGRAMMING & SPECIAL EVENTS (continued) DESIGN TRADE & CONSUMER PROGRAMMING plus SPECIAL EVENTS  Various Design Seminars & Panel Discussions  Designer Dialogues  Designer Consultations by Greystone Show House  Curated Tours of WestEdge  Culinary Demonstrations & Tastings  Book Signings  Various VIP Lounge Events & Cocktail Receptions  Design School Alumni Happy Hour & Networking  Distinct Culinary Event – “Pop Up” Restaurant Friday, October 4 th 12pm – 8pm Photo courtesy of BDDW

17 17 PROGRAMMING & SPECIAL EVENTS (continued) CONSUMER PROGRAMMING & SPECIAL EVENTS  Design Seminars & Panel Discussions  Designer Consultations  Curated Tours  Culinary Demonstrations & Tastings  Book Signings  Various VIP Lounge Events & Cocktail Receptions  Mixology Workshops & Demonstrations Saturday, October 5 th - Sunday, October 6th 12pm – 7pm Photo courtesy of Fort Street Studio.

18 CONTACTS Fair Producers Megan Reilly and Troy Hanson bring 25 years of collective experience managing and producing some of the most important residential and commercial events in the country including the International Contemporary Furniture Fair (ICFF), NeoCon, NeoCon West and the Architectural Digest Home Design Show. Their tenure includes the development of successful show initiatives, themed pavilions and extensive partnerships with trade and media associations. MEGAN REILLY Co-Founder & Vice President, Marketing t. 917.822.0350 TROY HANSON Co-Founder & Vice President, Sales t. 917.297.3299 18

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