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Introduction1 Vision2 Mission3 Goals4 Strategies5 Initiatives American Institute of Architects STRATEGIC PLAN 2010-2015 2010 ➡ 2015 STRATEGIC PLAN The.

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Presentation on theme: "Introduction1 Vision2 Mission3 Goals4 Strategies5 Initiatives American Institute of Architects STRATEGIC PLAN 2010-2015 2010 ➡ 2015 STRATEGIC PLAN The."— Presentation transcript:

1 Introduction1 Vision2 Mission3 Goals4 Strategies5 Initiatives American Institute of Architects STRATEGIC PLAN ➡ 2015 STRATEGIC PLAN The American Institute of Architects Driving positive change through the power of design

2 Introduction1 Vision2 Mission3 Goals4 Strategies5 Initiatives American Institute of Architects STRATEGIC PLAN Introduction to the Strategic Plan From Where We’ve Come In 1999, the AIA began a planning process that resulted in The AIM Report: A Strategic Long-Range Plan for The American Institute of Architects. Aligning the Institute for the Millennium (AIM) established a mission and vision for the AIA, along with core values and major objectives. In 2002, the AIA developed a strategic plan in response to AIM that served as a bridge between the initial AIM principles and the strategies articulated in the 2002 strategic plan. Subsequently, the strategic plan was updated in 2004, 2005, and Mission and Goals The strategic plan developed in 2006 included a new mission statement and four overarching goals: Increase member value Be the authoritative source Serve as the credible voice Optimize organizational performance Metrics In addition, the plan incorporated for the first time metrics for measuring success in implementing the strategies of the plan.

3 Introduction1 Vision2 Mission3 Goals4 Strategies5 Initiatives American Institute of Architects STRATEGIC PLAN Introduction to the Strategic Plan From Where We’ve Come cont. 2007–2009 National Component Strategic Plan The 2007–2009 National Component Strategic Plan was implemented in January Because the environment does not remain static, the plan was updated based on organizational performance to date, data and industry trends gleaned from the annual Environmental Scan, the internal scan, and the market and member research conducted to assess the AIA’s performance on measures of member satisfaction, and other performance indicators. The plan was fine-tuned and updated to reflect what has been learned so far and to respond to the new challenges and opportunities that the organization and its members are expected to face in the current and future environment National Component Strategic Plan As with previous plans, the National Component Strategic Plan focused on the goals, strategies, and metrics of the national component, and recognized the strategic initiatives. However, the national component remained committed to collaborating with local and state components and to providing resources for their use. Therefore, state and local components were encouraged to utilize the national component plan as a model for developing their own strategic plans.

4 Introduction1 Vision2 Mission3 Goals4 Strategies5 Initiatives American Institute of Architects STRATEGIC PLAN Introduction to the Strategic Plan

5 Introduction1 Vision2 Mission3 Goals4 Strategies5 Initiatives American Institute of Architects STRATEGIC PLAN Introduction to the Strategic Plan From Where We’ve Come cont. Scanning the Profession In 2009, the AIA Board of Directors embarked on a year-long process to set the strategic outlooks for the Institute for the next five years. Guided by eight principles identified in the plan update – focus, flexibility, ethics, technology, relevance, connection, access, and innovation – the Board Strategic Direction Group’s process began with a series of scans of the Components, the architecture profession, and the environment that influences it. Board Advance Next, the Board met in July 2009 in Washington, D.C. for a two-day planning session in which they reviewed the feedback received from members and stakeholders, validated and reaffirmed the mission and goals, and drafted a vision statement as well as new strategies for the future. Component, Members, Allied Organizations, and Stakeholder Input From August through October 30, 2009, there was an open comment period during which the AIA solicited input from components, members, allied organizations, and other stakeholders on the draft strategic plan. The AIA held three webinars open to all members and encouraged board members to gather feedback at their regional meetings. The final version of this plan reflects the feedback from these sources.

6 Introduction1 Vision2 Mission3 Goals4 Strategies5 Initiatives American Institute of Architects STRATEGIC PLAN CACE Component Pres/Pres. Elect Component Staff YAF Knowledge Communities AAF AIAS Regional Directors ACE Mentor Alliance to Save Energy (ASE) American Architectural Foundation (AAF) American Institute of Steel Construction American Planning Association (APA) American Society of Heating American Society of Landscape Architects (ASLA) Associated Builders and Contractors (ABC) Associated General Contractors of America (AGC) American Society of Heating Refrigerating & Air Conditioning Engineers (ASHRAE) American Society of Interior Designers (ASID) Construction Owners Association of America (COAA) Construction Specifications Institute (CSI) Design Build Institute of America (DBIA) Green Building Initiative (GBI) Illuminating Engineering Society (IES) International Codes Council (ICC) International Facilities Management Association (IFMA) International Interior Design Association (IIDA) National Society of Professional Engineers (NSPE) National Building Museum (NBM) National Organization of Minority Architects Society of Design Administration (SDA) U.S. Green Building Council (USGBC) U.S. Council of Mayors Government Services Administration (GSA) Urban Land Institute (ULI) National Association of Industrial and Office Properties (NAIOP) National Fenestration Rating Council Arquitectos National Association of County Officials National Institute of Building Sciences Introduction - Contributing Groups Component, Members, Allied Organizations, and Stakeholders Involved

7 Introduction1 Vision2 Mission3 Goals4 Strategies5 Initiatives American Institute of Architects STRATEGIC PLAN Driving – a proactive position for architects both leading and collaborating, moving forward positive – highlights the value added through design change - recognizes the condition architects constantly face and frequently promote power - stresses the importance and strength of design design - confirms the AIA’s central focus, previously only implied 1 Vision Statement Vision American Institute of Architects – Driving positive change through the power of design The AIA Vision is a narrative description of the future state of the AIA; a compelling, conceptual image of our desired future. This vision statement is directional and answers the question “Where will we be in five to ten years?” It describes the AIA’s intended future and provides a framework from which all of our components, at every level, can make strategic decisions.

8 Introduction1 Vision2 Mission3 Goals4 Strategies5 Initiatives American Institute of Architects STRATEGIC PLAN Our AIA Mission is an External statement … It’s what we tell the world about the AIA. Our Mission outlines who we must be and and what we must do to get there … 2 Mission Statement Mission The American Institute of Architects is the voice of the architectural profession and a resource for its members in service to society Resource for Members Vision American Institute of Architects – Driving positive change through the power of design The AIA Vision is an Internal statement … It is our own hope about how we see the AIA being perceived one day ➡ The Mission reaffirms the AIA’s critical role as voice, resource, and service, broadly directing those roles towards our AIA Positions Principles of The Practice, The Architect, and The World … or now Profession, Members, and Society. Voice of the Profession Service to Society

9 Introduction1 Vision2 Mission3 Goals4 Strategies5 Initiatives American Institute of Architects STRATEGIC PLAN AIA Institute Goals Member Increase Member Value Increase value to members through programs and services that effectively meet, anticipate, and exceed their needs Profession Be the Authoritative Source Be the recognized leader for knowledge about the practice and profession of architecture Society Serve as the Credible Voice Promote the AIA as the credible voice for quality design and the built environment Mission The American Institute of Architects is the voice of the architectural profession and a resource for its members in service to society Vision American Institute of Architects – Driving positive change through the power of design Increase Member Value Increase value to members through programs and services that effectively meet, anticipate, and exceed their needs Be the Authoritative Source Be the recognized leader for knowledge about the practice and profession of architecture Serve as the Credible Voice Promote the AIA as the credible voice for quality design and the built environment The AIA Goals grow directly from the three roles of the Mission, and more specifically focus our future Strategies and Initiatives towards the full spectrum from Member to Society

10 Introduction1 Vision2 Mission3 Goals4 Strategies5 Initiatives American Institute of Architects STRATEGIC PLAN AIA Institute Strategies Member Increase Member Value Increase value to members through programs and services that effectively meet, anticipate, and exceed their needs Profession Be the Authoritative Source Be the recognized leader for knowledge about the practice and profession of architecture Society Serve as the Credible Voice Promote the AIA as the credible voice for quality design and the built environment Mission Goals Strategies Vision Vision American Institute of Architects – Driving positive change through the power of design 2 Advocacy Advance policies about design through political outreach, education, and engagement that are responsive to the public and the profession. 1 Knowledge Create, promote, and disseminate interdisciplinary study and research ensuring the AIA’s members are leaders in the profession, the industry, and their communities. 3 Communication Elevate the voice of architects to promote the value of design and to enhance the public’s understanding of the importance of architecture. 4 Collaboration Align resources and empower networks of members, components, and allied professionals to build teamwork. Mission The American Institute of Architects is the voice of the architectural profession and a resource for its members in service to society The AIA Strategies create four broad areas where National and Components can develop Initiatives, independently or together, that have potential to further each of the AIA Goals.

11 Introduction1 Vision2 Mission3 Goals4 Strategies5 Initiatives American Institute of Architects STRATEGIC PLAN Strategy - Knowledge Knowledge Create, promote, and disseminate interdisciplinary study and research ensuring the AIA’s members are leaders in the profession, the industry, and their communities.

12 Introduction1 Vision2 Mission3 Goals4 Strategies5 Initiatives American Institute of Architects STRATEGIC PLAN Strategy - Advocacy Advocacy Advance policies about design through political outreach, education, and engagement that are responsive to the public and the profession.

13 Introduction1 Vision2 Mission3 Goals4 Strategies5 Initiatives American Institute of Architects STRATEGIC PLAN Strategy - Communication Communication Elevate the voice of architects to promote the value of design and to enhance the public’s understanding of the importance of architecture.

14 Introduction1 Vision2 Mission3 Goals4 Strategies5 Initiatives American Institute of Architects STRATEGIC PLAN Strategy - Collaboration Collaboration Align resources and empower networks of members, components, and allied professionals to build teamwork.

15 Introduction1 Vision2 Mission3 Goals4 Strategies5 Initiatives American Institute of Architects STRATEGIC PLAN Member Increase Member Value Increase value to members through programs and services that effectively meet, anticipate, and exceed their needs Profession Be the Authoritative Source Be the recognized leader for knowledge about the practice and profession of architecture Society Serve as the Credible Voice Promote the AIA as the credible voice for quality design and the built environment Mission The American Institute of Architects is the voice of the architectural profession and a resource for its members in service to society Mission Goals Strategies Vision 5 Initiative Categories Actions and Operations based on the Framework of: Environment + Stewardship Components + Community Technology + Innovation Business + Practice Vision American Institute of Architects – Driving positive change through the power of design 2 Advocacy Advance policies about design through political outreach, education, and engagement that are responsive to the public and the profession. 1 Knowledge Create, promote, and disseminate interdisciplinary study and research ensuring the AIA’s members are leaders in the profession, the industry, and their communities. 3 Communication Elevate the voice of architects to promote the value of design and to enhance the public’s understanding of the importance of architecture. 4 Collaboration Align resources and empower networks of members, components, and allied professionals to build teamwork. The AIA Initiative Categories are intended to create a framework for the operational activities of National and the Components.

16 Introduction1 Vision2 Mission3 Goals4 Strategies5 Initiatives American Institute of Architects STRATEGIC PLAN Environment + Stewardship Components + Community Technology + Innovation Business + Practice 5.1 Initiative Categories Putting a Plan into Action Moving forward, every AIA component has the opportunity to connect their programs to the strategic plan. We offer a framework for planning around common categories of initiatives that enable cross-collaboration and organization of work. Those strategic initiative categories are: Environment + Stewardship – Sustainability Components + Communities – Diversity + Inclusiveness Technology + Innovation – Integrated Project Delivery Business + Practice – Global Initiatives The AIA will maintain an ongoing planning schedule so that plans are responsive to changes in the environment and member needs. The strategic plan will be revisited regularly to refine existing strategies and metrics based on organizational performance in implementing the plan. In five years, the plan will be reviewed to determine the need for more substantial changes to the goals and strategies as a result of issues identified through the ongoing assessment of the internal and external environments.

17 Introduction1 Vision2 Mission3 Goals4 Strategies5 Initiatives American Institute of Architects STRATEGIC PLAN Member Increase Member Value Increase value to members through programs and services that effectively meet, anticipate, and exceed their needs Profession Be the Authoritative Source Be the recognized leader for knowledge about the practice and profession of architecture Society Serve as the Credible Voice Promote the AIA as the credible voice for quality design and the built environment Mission The American Institute of Architects is the voice of the architectural profession and a resource for its members in service to society Mission Goals Strategies Vision Flexibility and Change Actions and Operations based on the Framework of: Environment + Stewardship Components + Community Technology + Innovation Business + Practice Vision American Institute of Architects – Driving positive change through the power of design 2 Advocacy Advance policies about design through political outreach, education, and engagement that are responsive to the public and the profession. 1 Knowledge Create, promote, and disseminate interdisciplinary study and research ensuring the AIA’s members are leaders in the profession, the industry, and their communities. 3 Communication Elevate the voice of architects to promote the value of design and to enhance the public’s understanding of the importance of architecture. 4 Collaboration Align resources and empower networks of members, components, and allied professionals to build teamwork. The AIA Strategic Plan framework allows National, Regional, and Local components to revisit each level and develop new strategies and initiatives that fit their needs. Long TermLong Term5 Years1-3 Years1 Year Re-evaluation

18 Introduction1 Vision2 Mission3 Goals4 Strategies5 Initiatives American Institute of Architects STRATEGIC PLAN Profession Be the Authoritative Source Be the recognized leader for knowledge about the practice and profession of architecture Society Serve as the Credible Voice Promote the AIA as the credible voice for quality design and the built environment Strategies Member Increase Member Value Increase value to members through programs and services that effectively meet, anticipate, and exceed their needs Advocacy Initiatives Credible Voice action for Advocacy Communication Initiatives Credible Voice action for Communication Knowledge Initiatives Credible Voice action for Knowledge Collaboration Initiatives Member Value action for Advocacy Initiatives Member Value action for Communication Initiatives Member Value action for Knowledge Initiatives Member Value action for Collaboration Initiatives Authoritative Source action for Advocacy Initiatives Authoritative Source action for Communication Initiatives Authoritative Source action for Knowledge Initiatives Authoritative Source action Collaboration Initiatives Credible Voice action for Collaboration 5.2 Matrix to Define Initiatives – the Weave Goals

19 Introduction1 Vision2 Mission3 Goals4 Strategies5 Initiatives American Institute of Architects STRATEGIC PLAN Defining Initiatives – a Pilot Example by Goals knowledgeadvocacycommunicationcollaboration aiagv guidecharrettesaiagv guidecharrettes ibc & sust neighborhoodhonor awards (3)scholarship (3) design lectures (6)legislative day (2)design lectures (6)golf (3) lunch and learn (7)joint (ipd legal)ibc & sust neighborhoodcsi expo (4) ibc & sust neighborhoodgrassrootscsi expo (4)web and newsletters tours (9)sprawl lectureipd lecture (2) legislative day (2)disability lecture tours (9)joint (ipd legal) design thunk (5)grassrootsnosh (3) joint (ipd legal)chalk the walk (2)canstruction web and newsletters joint (ipd legal) nosh (3) canstruction by Strategies credible voiceauthoritative sourcemember value aiagv guide scholarship (3) charrettesdesign lectures (6)honor awards (3) ibc & sust neighborhoodgolf (3) design lectures (6)csi expo (4)design lectures (6) csi expo (4)legislative day (2)lunch and learn (7) chalk the walk (2)ipd lecture (2)ceu events sprawl lecturedisability lectureibc & sust neighborhood web (3)sprawl lecturetours (9) nosh (3)joint (ipd legal)csi expo (4) canstructionMHPNipd lecture (2) joint (ipd legal)grassrootsdisability lecture gr podcastssprawl lecture news (3)web and newsletters Sample Initiatives, Programs, and Activities are from a pilot in AIA Grand Valley in West Michigan AIA GV

20 Introduction1 Vision2 Mission3 Goals4 Strategies5 Initiatives American Institute of Architects STRATEGIC PLAN Strategies 5.2 Initiatives woven into the Matrix Profession Be the Authoritative Source Be the recognized leader for knowledge about the practice and profession of architecture Society Serve as the Credible Voice Promote the AIA as the credible voice for quality design and the built environment Member Increase Member Value Increase value to members through programs and services that effectively meet, anticipate, and exceed their needs Advocacy Communication Action Member Value action for Communication Initiatives Credible Voice action for Communication Knowledge Collaboration Goals design lectures (6) lunch and learn (7) ibc & sust neighborhood tours (9) ipd lecture (2) disability lecture design thunk (5) joint (ipd legal) ibc & sust neighborhood joint (ipd legal) legislative day (2) grassroots ceu events design lectures (6) ibc & sust neighborhood tours (9) joint (ipd legal) legislative day (2) grassroots honor awards (3) csi expo (4) ipd lecture (2) disability lecture joint (ipd legal) csi expo (4) web and newsletters nosh (3) scholarship (3) golf (3) aiagv guide design lectures (6) ibc & sust neighborhood ipd lecture (2) disability lecture joint (ipd legal) MHPN ibc & sust neighborhood joint (ipd legal) legislative day (2) grassroots MHPN aiagv guide design lectures (6) ibc & sust neighborhood joint (ipd legal) legislative day (2) grassroots csi expo (4) sprawl lecture charrettes joint (ipd legal) csi expo (4) web and newsletters nosh (3) canstruction gr podcasts aiagv guide charrettes design lectures (6) joint (ipd legal) gr podcasts charrettes joint (ipd legal) aiagv guide design lectures (6) joint (ipd legal) honor awards (3) csi expo (4) sprawl lecture chalk the walk (2) web and newsletters charrettes joint (ipd legal) csi expo (4) web and newsletters nosh (3) canstruction gr podcasts Sample Initiatives, Programs, & Activities are from a pilot in AIA Grand Valley in Western Michigan

21 Introduction1 Vision2 Mission3 Goals4 Strategies5 Initiatives American Institute of Architects STRATEGIC PLAN Defining Initiatives – a Second Pilot Example by Strategies Sample Initiatives, Programs, & Activities are from a pilot in AIA Washington DC AIA DC Knowledgeadvocacycommunicationcollaboration ArchitectureDC Magazine (quarterly) - published in- house Guide to Architecture of Washington DC Guide to Architecture of Washington iphone app Winning 101 (helpful hints to prepare a winning portfolio – seminar and write up on web) Archive of winning projects (now on website) Washingtonian Residential Jurors’ Roundtable Discussion Chapter Awards Roundtable Chapter Awards (Architecture, Interior, Historic Resources, Catalyst and Citation for Sustainable Design) Emerging Architects Award Centennial Medal Washington Architectural Foundation Online Directory Newsflash – Member only e-newsletter Student Competition CANstruction Design DC Employment referrals Resume collection Employment ads on website Business Advice/Referrals Insurance Legal Issues Office organization Useful contacts Research resource – “how do I..? Where do I find…? Fellows Prep meetings Emerging Architects Lecture Series Mentoring Workshop Knowledge Communitites Design DC Advocacy for Chapter with National AIA Local Government Advocacy How to work with an architect (once yearly) Exhibit of winning project boards Continuous exhibit of winning projects at the Chapter House ArchitectureDC Magazine (quarterly) - published in- house ArchitectureDC.net PR: updates to media on member and Foundation news Guide to Architecture of Washington DC Guide to Architecture of Washington iphone app Working with Washingtonian Magazine for coverage Archive of winning projects (now on website) Washingtonian Residential Design Awards Washingtonian Residential Jurors’ Glenn Brown Award AIA|DC Scholarship Office Tour Walking Tours of Modern Architecture Continuing Education Courses Movie Night Panel Discussions Sustainability Classes Practice Classes Virtual Book Club Design DC Lunch n Learns (twice monthly) ARE Prep Course (2 times a year) Emerging Architects Lecture Series ARE Prep Library Knowledge Communitites Roundtable Discussion Chapter Awards (Architecture, Interior, Historic Resources, Catalyst and Citation for Sustainable Design) Chapter Awards Roundtable Emerging Architects Award Centennial Medal Glenn Brown Award Unbuilt Awards Lectures Office Tour Other special events – Dinners/ Auctions Walking Tours of Modern Architecture Student Competition CANstruction Design DC Washington Architectural Foundation

22 Introduction1 Vision2 Mission3 Goals4 Strategies5 Initiatives American Institute of Architects STRATEGIC PLAN Strategies 5.2 Initiatives woven into the Matrix Profession Be the Authoritative Source Be the recognized leader for knowledge about the practice and profession of architecture Society Serve as the Credible Voice Promote the AIA as the credible voice for quality design and the built environment Member Increase Member Value Increase value to members through programs and services that effectively meet, anticipate, and exceed their needs Advocacy Knowledge Collaboration Goals Guide to Architecture of Washington DC Guide to Architecture of Washington iphone app Winning 101 (helpful hints to prepare a winning portfolio – seminar and write up on web) Washingtonian Residential Jurors’ Roundtable Discussion Chapter Awards Roundtable Emerging Architects Award Centennial Medal Glenn Brown Award AIA|DC Scholarship Office Tour Walking Tours of Modern Architecture Continuing Education Courses Movie Night Panel Discussions Sustainability Classes Practice Classes Virtual Book Club Design DC Lunch n Learns (twice monthly) ARE Prep Course (2 times a year) Emerging Architects Lecture Series ARE Prep Library Knowledge Communitites Design DC Advocacy for Chapter with National AIA Local Government Advocacy Architect/Client Resource Center Directory Referrals How to work with an architect (once yearly) Online Directory AIA|DC News Newsletter (published 10 times per year) Newsflash – Member only e-newsletter Guide to Architecture of Washington DC Guide to Architecture of Washington iphone app Working with Washingtonian Magazine for coverage Washingtonian Residential Jurors’ Roundtable Discussion Chapter Awards Roundtable Emerging Architects Award Centennial Medal Glenn Brown Award Lectures Office Tour Other special events – Dinners/ Auctions Walking Tours of Modern Architecture Student Competition CANstruction Annual Meeting/Chapter Awards Design DC Online Directory Newsflash – Member only e-newsletter Student Competition CANstruction Design DC Employment referrals Resume collection Employment ads on website Business Advice/Referrals Insurance Legal Issues Office organization Useful contacts Research resource – “how do I..? Where do I find…? Fellows Prep meetings Emerging Architects Lecture Series Mentoring Workshop Knowledge Communitites ArchitectureDC Magazine (quarterly) - published in-house Guide to Architecture of Washington DC Guide to Architecture of Washington iphone app Office Tour Walking Tours of Modern Architecture Continuing Education Courses Movie Night Panel Discussions Sustainability Classes Practice Classes Design DC Lunch n Learns (twice monthly) Emerging Architects Lecture Series Knowledge Communitites Design DC Advocacy for Chapter with National AIA Local Government Advocacy ArchitectureDC Magazine (quarterly) - published in-house ArchitectureDC.net PR: updates to media on member and Foundation news Guide to Architecture of Washington DC Guide to Architecture of Washington iphone app Lectures Office Tour Other special events – Dinners/ Auctions Walking Tours of Modern Architecture Student Competition CANstruction Design DC Washington Architectural Foundation Student Competition CANstruction Design DC Washington Architectural Foundation Emerging Architects Lecture Series Knowledge Communitites ArchitectureDC Magazine (quarterly) - published in-house Guide to Architecture of Washington DC Guide to Architecture of Washington iphone app Archive of winning projects (now on website) Washingtonian Residential Design Awards Washingtonian Residential Jurors’ Roundtable Discussion Chapter Awards (Architecture, Interior, Historic Resources, Catalyst and Citation for Sustainable Design) Chapter Awards Roundtable Emerging Architects Award Centennial Medal Glenn Brown Award Unbuilt Awards Office Tour Walking Tours of Modern Architecture Knowledge Communitites Advocacy for Chapter with National AIA Local Government Advocacy How to work with an architect (once yearly) Exhibit of winning project boards Continuous exhibit of winning projects at the Chapter House ArchitectureDC Magazine (quarterly) - published in-house ArchitectureDC.net PR: updates to media on member and Foundation news Guide to Architecture of Washington DC Guide to Architecture of Washington iphone app Working with Washingtonian Magazine for coverage Archive of winning projects (now on website) Washingtonian Residential Design Awards Washingtonian Residential Jurors’ Roundtable Discussion Chapter Awards (Architecture, Interior, Historic Resources, Catalyst and Citation for Sustainable Design) Chapter Awards Roundtable Emerging Architects Award Centennial Medal Glenn Brown Award Unbuilt Awards Lectures Office Tour Other special events – Dinners/ Auctions Walking Tours of Modern Architecture Student Competition Student Competition CANstruction Washington Architectural Foundation Knowledge Communitites Sample Initiatives, Programs, & Activities are from a pilot in AIA DC

23 Introduction1 Vision2 Mission3 Goals4 Strategies5 Initiatives American Institute of Architects STRATEGIC PLAN The AIA Strategic Model Welcome to the virtual 3D model of the AIA Strategic Plan Cube Wrapping the squares of the AIA Strategic Plan structure diagram into this three dimensional cube you can begin to see the equal and integrated relationship of the goals to each other, each touching directly on both the Vision and the Mission. With the latest version of Adobe Reader or Acrobat, you can rotate and study the higher level portions of the Plan

24 Introduction1 Vision2 Mission3 Goals4 Strategies5 Initiatives American Institute of Architects STRATEGIC PLAN Make Your Own AIA Strategic Plan Cube Mission The American Institute of Architects is the voice of the architectural profession and the resource for its members in service to society Member Increase Member Value Increase value to members through programs and services that effectively meet, anticipate, and exceed their needs AIA Strategic Plan Profession Be the Authoritative Source Be the recognized leader for knowledge about the practice and profession of architecture Society Serve as the Credible Voice Promote the AIA as the credible voice for quality design and the built environment Driving positive change through the power of design AIA Vision For those times you don’t have digital access to the virtual 3D AIA Strategic Plan Cube You can always print this version and build your own!

25 Introduction1 Vision2 Mission3 Goals4 Strategies5 Initiatives American Institute of Architects STRATEGIC PLAN Member Increase Member Value Increase value to members through programs and services that effectively meet, anticipate, and exceed their needs Profession Be the Authoritative Source Be the recognized leader for knowledge about the practice and profession of architecture Society Serve as the Credible Voice Promote the AIA as the credible voice for quality design and the built environment Mission The American Institute of Architects is the voice of the architectural profession and a resource for its members in service to society Mission Goals Strategies Vision Structure of the Strategic Plan Actions and Operations based on the Framework of: Environment + Stewardship Components + Community Technology + Innovation Business + Practice Vision American Institute of Architects – Driving positive change through the power of design 2 Advocacy Advance policies about design through political outreach, education, and engagement that are responsive to the public and the profession. 1 Knowledge Create, promote, and disseminate interdisciplinary study and research ensuring the AIA’s members are leaders in the profession, the industry, and their communities. 3 Communication Elevate the voice of architects to promote the value of design and to enhance the public’s understanding of the importance of architecture. 4 Collaboration Align resources and empower networks of members, components, and allied professionals to build teamwork.

26 Introduction1 Vision2 Mission3 Goals4 Strategies5 Initiatives American Institute of Architects STRATEGIC PLAN Profession Be the Authoritative Source Be the recognized leader for knowledge about the practice and profession of architecture Society Serve as the Credible Voice Promote the AIA as the credible voice for quality design and the built environment Strategies Member Increase Member Value Increase value to members through programs and services that effectively meet, anticipate, and exceed their needs Advocacy Initiatives Credible Voice action for Advocacy Communication Initiatives Credible Voice action for Communication Knowledge Initiatives Credible Voice action for Knowledge Collaboration Initiatives Member Value action for Advocacy Initiatives Member Value action for Communication Initiatives Member Value action for Knowledge Initiatives Member Value action for Collaboration Initiatives Authoritative Source action for Advocacy Initiatives Authoritative Source action for Communication Initiatives Authoritative Source action for Knowledge Initiatives Authoritative Source action Collaboration Initiatives Credible Voice action for Collaboration The Weave – Component Initiatives Goals


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