Presentation on theme: "Interrelativity.com A Special Theory & Practice of Interrelativity Joe McCarthy Connector in Chief Interrelativity, Inc 16 May 2006."— Presentation transcript:
interrelativity.com A Special Theory & Practice of Interrelativity Joe McCarthy Connector in Chief Interrelativity, Inc 16 May 2006
interrelativity.com 2 Outline Motivation 2 problems, 3 observations, a solution Proactive Displays UbiComp experience Other deployments Related Work Research projects and commercial systems Future Prospects
interrelativity.com 3 Our Mission Interrelativity designs, develops & deploys technology that helps people relate in shared physical spaces, by integrating: sensing technologies display technologies online personal content Bridging the gaps between people by bridging the gaps between their online and offline worlds
interrelativity.com 4 Shyness: a Connection Deficit We are social: fundamental need to belong We are shy: 48% of US population is chronically shy We want to relate to and connect with others, but often feel unable or unwilling to do so Even at times and places specifically designed to encourage connections
interrelativity.com 5 The Attention Economy Consumers are tuning out traditional sponsor channels Need to find new contexts and new content to attract viewers "We want to be part of our customers' lives every day … We want to connect with them where their passions are.“ -- Katie Bayne, Coca-Cola's head of integrated marketing
interrelativity.com 11 Asset Tracking Livestock Salmon Pets At school On the bus At the park Airline luggage Documents & Folders Beer & Wine
interrelativity.com 12 RFID + Children Sutter, CA, school district InCom Corporation Name badges + RFID Notification vs. consent 6 complaints, 6000 news reports
interrelativity.com 13 RFID + Mobile Phones KDDI RFID readers Active & Passive NTT DoCoMo n901iC FOMA® Sony FeliCa chip (+ surround sound, card scanner…)
interrelativity.com 14 RFID + Sensors TempSens Up to 64 temp. readings Three modes Interval (2 sec – 18 hrs) Out-of-range events Out-of-range + max/min Shelf life: up to 18 months Applications: perishable food, drugs www.ksw-microtec.de
interrelativity.com 15 RFID + Robots Kobe, Japan Mobility Support Project Utah State University Center for People with Disabilities Fukuoka, Japan NTT + Tmsuk
interrelativity.com 16 RFID in People VeriChip (Applied Digital Solutions) Mexico Attorney General Spain Beach Club Cincinnati, OH Tommy Thompson Gov WI, Sec HHS, Applied Digital John Halamka, M.D., CIO Harvard Medical School ?
interrelativity.com 17 Amal Graafstra Two implants: EM4102, Philips HITAG 2048 S
interrelativity.com 18 Internet: aggregate electronic data RFID + Internet: aggregate physical world data (!) Tracking & tracing: people, places & things Item-level vs. supply chain Risks BoycottBenetton.com BoycottGillette.com BoycottTesco.com
interrelativity.com 19 Hacks RFID Chips in Car Keys and Gas Pump Pay Tags Carry Security Risks Avi Rubin, et al., Johns Hopkins University, 29 January 2005 http://RFIDanalysis.org/ How to Kill RFID Tags with a Cell Phone Scientific American Blog, 14 February 2006 Adi Shamir Weizmann Institute
interrelativity.com 20 Real ID Act Passed May 10, 2005 Effective 2008 National ID Card name, address, DOB, sex, digital photo, ID number "common machine-readable technology“ not necessarily RFID WA House Bill 2521 More info: www.epic.org www.aclu.org www.schneier.com www.unrealid.com
interrelativity.com 22 Display Market FPD Public Display Strategy Report: out-of-home, indoor direct-view flat panel display [FPD] market is forecast to grow by 59% from $1.4B to almost $2.2B worldwide by 2008 400K non-TV FPD units shipped in 2005 Expected to reach 1.8M units by 2009 ($3B)
interrelativity.com 23 Digital Signage Market United States Narrowcasting Revenues, 2004 – 2009 ($Millions) Commercial Digital Display Systems: The Worldwide Market Outlook for Narrowcasting January 20, 2005
interrelativity.com 24 Digital Signage Walkways Bristol, UK Glasgow, Scotland Times Square, NYC NYC Subways
interrelativity.com 25 Digital Signage Malls Mall at Millenia, Orlando Las Vegas Sandton City, South Africa DestiNY USA, Syracuse Flasma @ The Plaza London Reactrix Korea, Inc.
interrelativity.com 26 Digital Signage Transportation Elevators Bus stops (Mequon, WI) Buses (Milwaukee, WI) Train cars, Kiev Chicago O’Hare Basel Airport (CH)
interrelativity.com 28 Revelation in the Physical World
interrelativity.com 29 Revelation in the Digital World Instant Messaging Weblogs Social Network Systems Newsgroups eCommerce Online Dating
interrelativity.com 30 Online Profiles 54 million users (+ 1M / week) 5+ million users 40+ million users 16 million users (all online dating services) 25 million Internet sellers 10 million users 2 million users (100 M photos) 5+ million users 80
interrelativity.com 31 Online Profiles According to Pew Internet surveys: 34% Use internet to get photos developed/display photos (9/2005) 30% Look for religious/spiritual info (11/2004) 30% Search for info about someone you know or might meet (9/2005) 27% Read someone else’s web log or “blog” (9/2005) 22% Use online classified ads or sites like Craig’s list (9/2005) 19% Create content for the internet (11/2004) 12% Send or receive an invitation to a meeting or party using an online invitation service (11/2004) 10% Use online social or professional networking sites like Friendster or LinkedIn (9/2005) 9% Create a web log or “blog” (9/2005)
interrelativity.com 32 Teen Online Profiles Some 57% of online teens create content for the internet. That amounts to half of all teens ages 12-17, or about 12 million youth. The most popular Content Creating activities are sharing self-authored content and working on webpages for others. 33% of online teens share their own creations online, such as artwork, photos, stories, or videos. 32% say that they have created or worked on webpages or blogs for others, including those for groups they belong to, friends or school assignments. 22% report keeping their own personal webpage. 19% have created their own online journal or blog. About one in five internet-using teens (19%) says they remix content they find online into their own artistic creations. Pew / Internet, November 2005
interrelativity.com 33 Blogging Geyser April 2005 survey & report by Perseus number of hosted blogs on 20 services expected to exceed 53.3M by the end of 2005 doesn’t include MySpace
interrelativity.com 34 Technorati As of January 2006: 75,000 new blogs are created every day = 1 / minute Blogosphere is doubling every 6 months 1.2 M postings / day = 50 K postings / hour
interrelativity.com 35 Putting it all together How do we address the problems of connection deficits for individuals and organizations in a way that takes advantage of the proliferation of sensing technologies, display technologies and online revelation?
interrelativity.com 36 The Solution: Proactive Displays + Online Profiles Physical Tokens + Large Displays Better Real-world Interactions “Bringing the best of online communities to physical spaces” =
interrelativity.com 37 Connections via Proactive Displays Displays + sensors (+ algorithms + policies + …) Large displays that can sense & respond appropriately to the people & activities taking place nearby Implicit, ambient, background (periphery) Issues: Context(s) Where should they go? Content What should they show? Control How will they know?
interrelativity.com 38 Experience UbiComp Project Desire for mutual revelation show & tell about you & your work learn about others & their work Restricted contexts Paper / panel sessions Demo / poster sessions Reception / breaks Available content Explicit: registration info Implicit: homepage data mining Control Register, activate and wear tags during the conference Opt out at any time (delete profile, discard tag)
interrelativity.com 55 Design Goals Proactive displays at UbiComp 2003 were designed to: Enhance the sense of community among attendees Mesh with existing practices (calm technology) Protect the privacy of participants … & non-participants Mixed successes Potential goal conflicts
interrelativity.com 56 Enhance Feeling of Community AutoSpeakerID It was nice to be able to see who was speaking to put their question in context if I didn't hear or forgot the person's introduction. It was nice to be able to see who was speaking to put their question in context if I didn't hear or forgot the person's introduction. Ticket2Talk I was chatting with someone I didn't know personally (small talk) about a recent presentation when I noticed his profile on the Ticket 2 Talk display and realized he was affiliated with an organization I really admire and would like to collaborate with... Noticing this allowed me to redirect the conversation to that topic! I was chatting with someone I didn't know personally (small talk) about a recent presentation when I noticed his profile on the Ticket 2 Talk display and realized he was affiliated with an organization I really admire and would like to collaborate with... Noticing this allowed me to redirect the conversation to that topic!
interrelativity.com 57 Mesh with Established Practices AutoSpeakerID It seemed distracting - in the sessions I was in it seemed that virtually every person who approached the microphone began by commenting on the speaker ID (e.g. "oh it's working, yes that's me" or "it's not working for some reason"). It seemed distracting - in the sessions I was in it seemed that virtually every person who approached the microphone began by commenting on the speaker ID (e.g. "oh it's working, yes that's me" or "it's not working for some reason"). Ticket2Talk People walk up with a big smile. Look at the person standing next to them and again at the display. Is that you?!? One is waving RFID tag in front of reader. Pick me up! People walk up with a big smile. Look at the person standing next to them and again at the display. Is that you?!? One is waving RFID tag in front of reader. Pick me up!
interrelativity.com 58 Manage Privacy Concerns Display agnostic (across both applications) Unconcerned... it might had been nice that [the research] community directory information was downloaded automatically.... it might had been nice that [the research] community directory information was downloaded automatically. Concerned I didn't want all this information to be available to everyone - would rather have more control over who gets to see what... and might want to highlight interests differently to different people. I didn't want all this information to be available to everyone - would rather have more control over who gets to see what... and might want to highlight interests differently to different people.
interrelativity.com 63 Lessons Learned Prepare for failure Networking issues Prepare for success No kiosks like more kiosks (5% vs. 50% vs. 95%) Don’t be overprotective Expect unanticipated uses … within limits Design for noise Expect noise, leverage it in the design Limits of “informed consent” Conflict between statistical paradigm and UI paradigm
interrelativity.com 73 Subsequent Lessons Space Location, location, location: go with the flow Time Cost (registration) / Benefit (semi-serendipitous connections) Object re-use Repurposing profiles Technical literacy Lower than anticipated It takes a village Everyone’s a customer Vendors, employees, partners, media, investors, people who purchase your product or service You’re always selling
interrelativity.com 75 Related Work: Commercial (1) Clear Channel + Urban Display Network + Lighthouse Technologies + Webpavement Networking / Tracking at Events Digital Signage
interrelativity.com 76 Related Work: Commercial (2) Co-promotional Opportunities: The Brand “Us”
interrelativity.com 77 Related Work: Research (1) Intellibadge (UIUC) Active RF tags + signposts + readers Aggregate data, visualizations Meme Tags (MIT) Interpersonal display: display for other people RF + LEDs + programming Sotto Voce (PARC) Electronic guidebook for museum visits Enhance pairwise social interactions
interrelativity.com 78 Related Work: Research (2) PlasmaPoster (FXPAL) Interactive community bulletin board Corporate, conference, café contexts Opinionizer (Sussex) Shared display at social events Interaction through typed input Dynamo (Sussex) High school setting Interaction via USB disk AgentSalon (ATR) Interaction via PalmGuides (PDAs) Conversations mediated by animated agents Public and Situated Displays O’Hara, Perry, Churchill, Russell
interrelativity.com 79 Related Work: Alone Together Two Hours of Joint Solitude http://www.coffeegeek.com/opinions/cafestage/10-19-2005 Alone Together http://blogs.parc.com/playon/
interrelativity.com 80 Related Work: Personal MusicFX Adaptive music in fitness center Preference profiles, employee badges Daily use, hundreds of users, 3+ years ActiveMap, EventManager Visual real-time & asynchronous awareness Infrared (IR) badges, webcams Daily use, hundreds of users, 7+ years UniCast, OutCast, GroupCast Ubiquitous peripheral displays IR badges, interest profiles Daily use, dozens of users, 1+ years
interrelativity.com 81 Looking forward Three key issues for Proactive Displays Context Where should they go? –Trust, desire to relate to others –Macro & micro Content What should they show? –Type: images, text, video, audio, … –Storage: local vs. remote Control How will they know? –Implicit vs. explicit revelation –Anonymity vs. accountability
interrelativity.com 82 New Sources of Content Repositories Devices Infrastructure Higgins Obje™
interrelativity.com 83 New Contexts Digital Homes Implicit sharing of digital media Family / visitors’ photos Digital Workplaces Knowledge management through serendipity Nameless faces / faceless names Acquaintanceships relationships New channel for employee recognition
interrelativity.com 84 New Contexts The Great Good Place: Cafes, Coffee Shops, Bookstores, Bars, Hair Salons, & Other Hangouts at the Heart of a Community Ray Oldenburg
interrelativity.com 85 Collaborators Experience UbiComp Project (Intel Research Seattle) Interns David Nguyen (Nokia Research), Al Rashid (Univ. Minnesota), Suzi Soroczak (UW Information School) Evaluation David McDonald (UW Information School) Interrelativity, Inc. Khai Truong, former CTO Immersion Arts Scott Axworthy, CEO
interrelativity.com 86 For more information email@example.com http://interrelativity.com http://interrelativity.com/joe http://gumption.typepad.com/blog/interrelativity/ Thanks!
interrelativity.com 89 Plasma Display & Cart Computer & Network Router Radio Frequency Identification (RFID) Reader Antenna Tag
interrelativity.com 90 Entrepreneurial Lessons Nice to have vs. got to have Pain point, pay point Complex sales cycles Who is the customer? Who pays? It takes a village Everyone’s a customer Vendors, employees, partners, media, investors, people who purchase your product or service You’re always selling Proverbs “The biggest challenge faced by an entrepreneur is convincing your spouse that it's a good idea.” “Entrepreneurship is like getting into a car, driving 200 mph at a wall, and hoping it opens at the last minute, just like the bat cave.”