VARIETY! Sentence construction Words NO repetition of selected words! It becomes very annoying when reading the same word or phrases over and over again
TONE Can engage / put off reader immediately Avoid rigid & lifeless tone Write in your ‘authentic voice’ YOUR words! Avoid humor – maintain professionalism
PATHOS Your ability to connect with your audience on an emotional level NB in persuasive writing How can I influence the reader’s emotional response to my writing? o Writing style o Factual composition o Emotive words Maintain professionalism, refrain from becoming sentimental / patronising
CLASS EXERCISE 4 Remember to complete class exercise 4!