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The Churchill PapersThe Churchill Papers Digitisation ProposalDigitisation Proposal Bloomsbury Publishing PlcBloomsbury Publishing Plc Churchill College, CambridgeChurchill College, Cambridge Thursday, 22 October 2009Thursday, 22 October 2009
The Churchill Papers – 22 October 2009 © 2009 Bloomsbury Publishing Plc The Churchill ArchiveThe Churchill Archive “The empires of the future are the empires of the mind” Winston S. Churchill From speech at Harvard University, 6 September 1943
The Churchill Papers – 22 October 2009 © 2009 Bloomsbury Publishing Plc The Bloomsbury approach The Bloomsbury approachThe Bloomsbury approach
The Churchill Papers – 22 October 2009 © 2009 Bloomsbury Publishing Plc Future proofingFuture proofing Digital archive Permanent dynamic online presence Metadata and tagging Flexible business models
The Churchill Papers – 22 October 2009 © 2009 Bloomsbury Publishing Plc Berg Fashion Library Berg Fashion LibraryBerg Fashion Library
The Churchill Papers – 22 October 2009 © 2009 Bloomsbury Publishing Plc Behind the scenes (I) Behind the scenes (I)Behind the scenes (I)
The Churchill Papers – 22 October 2009 © 2009 Bloomsbury Publishing Plc Behind the scenes (II) Behind the scenes (II)Behind the scenes (II)
The Churchill Papers – 22 October 2009 © 2009 Bloomsbury Publishing Plc Schedule Q2 2011 – general website launch Q2 2012 – first publication of core products Q1 2013/Q1 2014 – staged roll out of XML and enhanced publications Q3 2014 – full collection available online (ready for 2015 - 70 th anniversary of the end of WW2 and the 50 th anniversary of the death of Winston Churchill) Schedule
The Churchill Papers – 22 October 2009 © 2009 Bloomsbury Publishing Plc Innovative business models Innovative projects and partnershipsInnovative projects and partnerships Bloomsbury Library Online Dictionary Database for Microsoft Who’s Who Cric-Info Bloomsbury Qatar Foundation Publishing QFinance
The Churchill Papers – 22 October 2009 © 2009 Bloomsbury Publishing Plc QFinance
Traditional print methods Online marketing e-mail and RSS feeds Social networking Twitter, Facebook Bloomsbury YouTube Channel Competitions Seamless cross-market promotions Search engine optimisation Marketing
The Churchill Papers – 22 October 2009 © 2009 Bloomsbury Publishing Plc The role of aggregators Fully e-commerce enabled International sales representation Schools representation Bloomsbury subsidiary companies: USA, Germany, Qatar POD, custom publishing and bespoke eBooks Cross-promotions, e.g. Churchill Museum, Imperial War Museum Sales
The Churchill Papers – 22 October 2009 © 2009 Bloomsbury Publishing Plc Institutions Perpetual access Subscription Pay-per-view Individuals Business modelBusiness model
The Churchill Papers – 22 October 2009 © 2009 Bloomsbury Publishing Plc Team Richard Charkin Executive Director Bloomsbury, former CEO Macmillan Jonathan Glasspool MD Bloomsbury Academic and Professional, recently Product Director of Bloomsbury’s Electronic Media Division, formerly with Reed Elsevier and CUP Dr Frances Pinter Publisher Bloomsbury Academic, formerly Pinter Publishers and Soros Foundation (Open Society Institute) Kate Bullas Senior Marketing Executive Bloomsbury Academic, formerly with Palgrave Macmillan Emily Salz Senior Commissioning Editor Bloomsbury Academic, formerly with Palgrave Macmillan Dan Barker Project Manager Bloomsbury Digital Platform, formerly with OUP
The Churchill Papers – 22 October 2009 © 2009 Bloomsbury Publishing Plc History Quality Passion Entrepreneurship Originality and creativity Nimbleness Commitment to the future We care about this project Why Bloomsbury?Why Bloomsbury? Photo of Sir Winston Churchill reproduced by kind permission of the Master and Fellows of Churchill College
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