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The Consolidation of RH Phillips-Hogue Brands in Maryland OBJECTIVE 1.

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Presentation on theme: "The Consolidation of RH Phillips-Hogue Brands in Maryland OBJECTIVE 1."— Presentation transcript:

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2 The Consolidation of RH Phillips-Hogue Brands in Maryland OBJECTIVE 1

3 Almost no turnover among office & support staffAlmost no turnover among office & support staff Customer service employed for an average of 5 years Our strength is our people! Our strength is our people! BACCHUS CULTURE 12 full-time salespeople in Maryland12 full-time salespeople in Maryland Employed for an average of 6 years No turnover for over 5 years 2

4 Bacchus currently services 90+% of the accounts offering RH Phillips products in MD FACTS * Information based on comparative sales reports for Reliable Churchill & Bacchus in Maryland 3

5 Bacchus has Hogue placements in over 100 accounts not currently offering RH Phillips products FACTS (2) * Information based on comparative sales reports for Reliable Churchill & Bacchus in Maryland 4

6 Bacchus has superior on-premise support. Restaurant % Bacchus Restaurant % Bacchus Restaurant % Bacchus 208 Talbot40%Inn at Perry Cabin30%Ruth’s Chris25% Antrim %Harry Browns45%Sotta Sopra25% Atlantic35%Jeannier’s25%Soigné30% Bicycyle30%King’s Contrivance30%Rudy’s % Black Olive40%Lewnes45%Spike & Charlie’s35% Aldo’s25%Linwoods25%Town Dock40% Boccaccio15%Louisiana30%Tsunami50% Brass Elephant30%Milton Inn35%Vespa35% Café Troia30%Northwoods20% * RH Phillips products are currently represented in less than 2% of these accounts. Charleston40%O’Leary’s35% Corks40%Oregon Grille25% Due25%Polo Grill25% Hamptons25%Prime Rib25% 5

7 RH Phillips fills a very specific need in the Bacchus Portfolio - with limited competition FACTS (3) Example: Competition for Toasted Head Chardonnay BacchusReliable Churchill 6

8 Coordinated sales efforts, distribution, marketing and support BACCHUS BENEFITS Unified message to customers resulting in stronger brand presence In Maryland & DC 7

9 BACCHUS BENEFITS (2) Clicquot, Inc.$3.9M16% Empson$2.3M10% Vineyard Brands$2.1M10% Wilson Daniels$1.6M7% Marc de Grazia$1.1M5% Hogue$.53% Before RH Phillip-Hogue Consolidation 8

10 RH Phillips-Hogue would become Bacchus’ #1 Domestic Supplier BACCHUS BENEFITS (3) RH Phillips-Hogue$1.7M7% Wilson Daniels$1.6M6% Cline$.9M4% After RH Phillip-Hogue Consolidation 9

11 RH Phillips-Hogue would become Bacchus’ #4 Supplier over-all giving the combined Brand priority in Bacchus’ top accounts BACCHUS BENEFITS (4) Clicquot, Inc.$3.9M Empson$2.3M Vineyard Brands$2.1M RH Phillips-Hogue$1.7M Wilson Daniels$1.6M Marc de Grazia$1.1M After RH Phillip-Hogue Consolidation 10

12 Over 90% coverage in existing RH Phillips accounts Commitment to service RH Phillips customers not currently serviced by Bacchus BACCHUS BENEFITS (5) Moving from one part of the Charmer family to another ensures immediate impact and minimal ramp up 11

13 Immediate access to increased on-premise placements X% of Hogue sales are to major on-premise accounts BACCHUS BENEFITS (6) 12

14 Dynamic on-line POS Custom large scale displays BACCHUS BENEFITS (7) B2B eCommerce solution available to customers and sales force within 6 mos. 13

15 BACCHUS IS THE RIGHT CHOICE IN MARYLAND RESOURCES: Latest technology and marketing support available to our customers & sales force 24 hours a day HISTORY: Seventeen years in the market with substantial growth annually COMMITMENT: RH-Phillips-Hogue will immediately become our #1 domestic supplier - #3 overall SMOOTH TRANSITION: Similar market numbers and increased on-premise exposure ensures immediate impact and minimal ramp up RESULTS: A proven track record with new & established brands PEOPLE: Loyal, motivated, successful salespeople who know the Maryland market REACH: Dominant presence in major on-premise & off-premise accounts 14


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