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P ROBLEM: Purple wine stains on your teeth P roblem O rigins:

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Presentation on theme: "P ROBLEM: Purple wine stains on your teeth P roblem O rigins:"— Presentation transcript:

1

2 P ROBLEM:

3 Purple wine stains on your teeth

4 P roblem O rigins:

5 1. 1. Popularity of whitening products destroy which destroy enamel P roblem O rigins:

6 2. 2. Long term popularity of wine products 2008: 1.5 billion liters of wine consumed in U.S. Estimated 2013: 1.7 billion liters of wine consumed in U.S. 15 bottles of wine per adult aged P roblem O rigins:

7 S OLUTION ?

8 A quick + discreet disposable toothbrush especially for wine stains What would be better is prototype of your toothbrush

9 ----- Quick effective with only a few brush strokes

10 Easy use without water

11 Disposable ensures proper hygienic application every time

12 Recyclable appeals to eco-conscious audience

13 Discreet smaller than a lipstick

14 Flexible Use use multiple times throughout an evening

15 But, how does it work?

16 TheDESIGN is as simple as Bristles2Solution3Brush

17 Bristle length varied effectively cleans between teeth where most stains occur 1. B RISTLES Soft bristles similar to traditional shaving brush ensure gentle cleaning of teeth and gums

18 S OLUTION Tamper resistant seal on cap ensures oral hygiene + safe transportation Rubber seal for one-way flow of solution ensures remaining solution remains fresh Color is a light blue associated with medical scrubs + trusted mouthwash Solution is liquid and subtly minty feels clean without grit or affecting additional food + beverages2.

19 Small only 2 ½ inches long ½ inch diameter Thoughtful design replaceable cap secures on bottom like a marker cap No mess twist the bottom dial to raise solution to bristles Clear Usage dial clicks to reassure user it is working 3. You are going to need some type of prototype… B RUSH

20 C OMPETITION: O THER W INE S TAIN R EMOVAL P RODUCTS

21 C OMPETITION: Wine Wipes Appearance: like an acne pad Taste: “like old salt water” Cost: 20 pads for $7 O THER W INE S TAIN R EMOVAL P RODUCTS

22 C OMPETITION: Wine Wipes Appearance: like an acne pad Taste: “like old salt water” Cost: 20 pads for $7 Wine Naps Appearance: like a small baby wipe Taste: “acidic”“bleachy” Cost: 10 wipes for $6 O THER W INE S TAIN R EMOVAL P RODUCTS

23 C OMPETITION: OTHER WINE STAIN REMOVAL PRODUCTS COMPARISON

24 Better tasting will be Yum! Competitively priced More effective with bristles Deal!

25 C OMPETITION: OTHER DISPOSABLE TOOTHBRUSHES

26 C OMPETITION: OTHER DISPOSABLE TOOTHBRUSHES Wisp (PopBrush, SmileSaver, ReadyBrush, Dr. Collins) Appearance: small toothbrush with freshening bead Cost: 4 for $6 or 16 for $8 User comments: “Hard bristles” “too small” “pricey” “had to rinse”

27 C OMPETITION: OTHER DISPOSABLE TOOTHBRUSHES Wisp (PopBrush, SmileSaver, ReadyBrush, Dr. Collins) Appearance: small toothbrush with freshening bead Cost: 4 for $6 or 16 for $8 User comments: “Hard bristles” “too small” “pricey” “had to rinse” Brush-Ups (Denta Burst) Appearance: small “glove” for your finger Cost: 12 for $3.50 User comments: “bulky” “uncomfortable” “does not quite brush and clean”

28 C OMPETITION : OTHER DISPOSABLE TOOTHBRUSHES COMPARISON

29 Marketed to combat wine stains More convenient: solution inside and no rinsing necessary More User Friendly: softer bristles, no bulky glove More effective: able to clean gums and between teeth More market appeal: “if it can get out red wine stains…” will be Marketed to combat wine stains More effective able to clean gums + between teeth More convenient solution inside + no rinsing necessary More user-friendly softer bristles with no bulky glove More market appeal “if it can get out red wine stains...”

30 Marketed to combat wine stains More convenient: solution inside and no rinsing necessary More User Friendly: softer bristles, no bulky glove More effective: able to clean gums and between teeth More market appeal: “if it can get out red wine stains…” N e w a n d E x c i t i n g confident of success: unique solution to widespread problem

31 Your picture here!! Marketed to combat wine stains More convenient: solution inside and no rinsing necessary More User Friendly: softer bristles, no bulky glove More effective: able to clean gums and between teeth More market appeal: “if it can get out red wine stains…” confident of success: R e a l S t o r y A p p e a l

32 Marketed to combat wine stains More convenient: solution inside and no rinsing necessary More User Friendly: softer bristles, no bulky glove More effective: able to clean gums and between teeth More market appeal: “if it can get out red wine stains…” discreet use anywhere due to size and no need for water confident of success: Obviously get better picture here of discrete usage E a s y t o U s e

33 Marketed to combat wine stains More convenient: solution inside and no rinsing necessary More User Friendly: softer bristles, no bulky glove More effective: able to clean gums and between teeth More market appeal: “if it can get out red wine stains…” planned development with established Dentist confident of success: T r u s t w o r t h y Picture of Dr. Kelly or whoever

34 Marketed to combat wine stains More convenient: solution inside and no rinsing necessary More User Friendly: softer bristles, no bulky glove MARKET STRATEGIES for success

35 Marketed to combat wine stains More convenient: solution inside and no rinsing necessary More User Friendly: softer bristles, no bulky glove DIRECT MARKET Winery Tasting Rooms Launch in Heart of Wine Country: Napa and Sonoma Expand to other California wineries Consider wineries nationwide Promotion Tables Wine bars Bars Clubs Wine Stores Grocery Stores Bulk Stores (Costco) Wine Festivals

36 Marketed to combat wine stains More convenient: solution inside and no rinsing necessary More User Friendly: softer bristles, no bulky glove INDIRECT MARKET Print Advertisement Internet + Magazine ads Dental offices posters Countertop Displays Convenience Marts Grocery Stores Pharmacies Shelf Dispenser Wine Marts Retail Stores like Target, CVS, etc. Bathroom Dispensers Clubs Bars

37 Marketed to combat wine stains More convenient: solution inside and no rinsing necessary More User Friendly: softer bristles, no bulky glove Direct cosmetic sales like Mary Kay and Arbonne Free sample post YNo 2go on Facebook status for 24 hours Sororities and Fraternities focus group testing Personal Networks have friends throughout U.S. News Segment can obtain paid review upon request Celebrity endorsement on talk show or twitter Oscar Swag bags submit to gain buzz VIRAL MARKET

38 Marketed to combat wine staiMore convenient: solution inside and no rinsing necessary More User Friendly: softer bristles, no bulky glove SPECIALTY LABEL MARKET Consumers Bachelorette parties Birthday Parties Store Promotion/Celebration Wineries Restaurants Bars Clubs Gatherings Welcome Kits Swag Bags Convention Goodie Bags

39 Marketed to combat wine stains More convenient: solution inside and no rinsing necessary More User Friendly: softer bristles, no bulky glove COMMERCIAL VIDEO Scene 1: 8 or so ladies heading out for a night out. Zoom into their big, white smiles. They take their usual “before” shot in the living room looking all pretty and nice. Scene 2: You see them dancing and drinking wine at a bar -- smiling and having fun. More pictures are taken. Scene 3: Morning light during a zoom into a computer screen …and the girl saying in the background “I can’t believe she Tagged me with those purple teeth!” Scene 4: Pictures of YNo 2go with voice-over promotion.

40 Marketed to combat wine stains More convenient: solution inside and no rinsing necessary More User Friendly: softer bristles, no bulky glove MARKET STRATEGIES T-shirts with YNo 2go logo available through website Sponorship For health related marathons and Fun Runs either as one in list of sponsors or establish unique Fun Run with primary sponsorship Team up with another with another promotion like area artists for festival t-shirts

41 Marketed to combat wine stains More convenient: solution inside and no rinsing necessary More User Friendly: softer bristles, no bulky glove Perhaps work on this and make list of essential credentials that qualify you as being trustworthy to commit thousands of dollars of venture capital to. Some possible ideas to consider and/or massage into nice write ups: Secured website presence already in place Work CV examples of past business savvy and accomplishments Committed to YNo 2go (as fun and useful product that I thought of, believe in, would recommend and use myself!) Have flexibility and sales savvy and location to implement marketing strategy launching in Napa and spreading through personal network across United States PERSONAL COMMITMENT


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