The first two called primary need, concerned with our basic physical requirement to sustain life. The last three stages he calls secondary needs. e.g. If we are hungry or physical exhausted we are less concerned about being sociable.
Alderfer’s model of motivation A lderfer developed Maslow’s theory by suggesting three group of needs……. …He called this the ERG theory
Existence Need Relatedness Need Growth Need To do survival Social belonging Ind.development
Sources of New Idea Consumers Existing Products and Services Distribution Channels Government Regulations Research & Development
Methods of Generating Ideas Focus Group: Groups of individuals providing information in a structured format Helps in generating new product ideas Group of 8-14 participates A moderator to ensure the right direction of the discussion Excellent method for initially screening ideas and concepts
Methods of Generating Ideas Brain Storming: Group method for obtaining new ideas and solutions No Criticism allowed Freewheeling is encouraged- the wilder the idea the better Quantity of ideas is desired Combinations and improvements of ideas are encouraged Discussion should be fun- no dominating or inhibiting the discussion
Methods of Generating Ideas Problem Inventory Analysis: A method for obtaining new ideas and solutions by focusing on problems Analogous to focus groups to generate new ideas Participants are provided with the list of problems in a general product category. Easier to relate problems to a known product and finding solutions to it. Results must be carefully evaluated whether or not they reflect a actual new product idea.
Creative problem solving is a method for obtaining new ideas focusing on the parameter Creative Problem Solving
Brainstorming: A method of obtaining new ideas focusing on the parameters,. Reverse Brainstorming: Brainstorming with criticism is allowed or finding faults by asking questions. Brain writing: Brainstorming in writing giving participants more time to think. Gordon Method: Developing ideas when group is unaware of the problem. This ensures that the solution is not clouded by preconceived ideas and behavioral patterns. Ideas-Concept Development- Actual Problem revealed-Suggestions for implementation-refinememt of new idea
Creative Problem Solving Checklist Method: developing a new ideas through the list of related issues or suggestions. This list can take any form like questions or statements and be of ay length. Free Association: Developing new idea through a chain of word association. Collective Notebook Method: developing a new idea by group members regularly recording ideas Attribute Listing: Developing a new idea by looking at positives and negatives. Big-Dream Approach: developing idea by thinking without constraints.
Creative Problem Solving Parameter Analysis: developing idea by focusing on 1. Parameter identification 2. Creative synthesis Technology Observation Need Analysis Step 1 Parameter Identification Step 2 Creative Synthesis Realization Parameter Analysis Market Need Invention which meets the need The Invention Process
Forced Relationship: developing new idea by looking at product combinations 1. Isolate the elements of the problem 2. Find relationships between these elements 3. Record relationship in a orderly form 4. Analyze the resulting relationships to find ideas or patterns 5. Develop new ideas from these patterns Creative Problem Solving Element: Paper & Soap FormsCombination/ RelationIdea/ Pattern Adjective Papery Soap Soapy Paper Flakes Wash & Dry travel aid Noun Paper SoapsTough paper impregnated with soap Verb- Correlates Soaped Papers Soap “wets” Paper Soap “Cleans” Paper Booklets of soap leaves In coating and impregnating processes Suggests wallpaper cleaner