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American Academy of Neurology Online Career Event October 13 – 17, 2014.

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Presentation on theme: "American Academy of Neurology Online Career Event October 13 – 17, 2014."— Presentation transcript:

1 American Academy of Neurology Online Career Event October 13 – 17, 2014

2  The Job Board for the American Academy of Neurology  Online ads on AAN.com ◦ Ads on AAN mobile channel ◦ Ads on AAN facebook page  Print ads in AANnews (line) and the Career Compass Job Guide (display)  Monthly Jobs  Ads in AANe-news

3 FREE for AAN Job Seekers:  Webinars on career topics  30-minute sessions with a personal coach  Professional CV Reviews  Online Job Fair  Career Compass, a printed job guide  Prize ($500 Visa gift card promotion)

4  Reach AAN members WHEN they are looking  During the 2013 Career Week, jobs posted on AAN.com averaged 1,081 views each, more than any other week  Residents and Fellows completing their programs in Spring 2014 typically search for their new job August – January  $10K in incentives + marketing to encourage AAN member participation

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7  According to the 2011 Career Path Survey of AAN members completing a residency or fellowship:  Will start their job search 6 – 12 months before completion of training  Will receive their first job offer within 3 months after starting their search  Will apply for 5 positions and receive 3 offers  When evaluating multiple offers, professional development is the #1 criteria followed by location  Of all internet job search sites, they use AAN.com most often

8  New AAN Mobile Site launched December 2013  309% increase in Career Center Job Views via mobile device in 2014  26% of all Career Center traffic now generates from a mobile device  All AAN.com online web post purchases include mobile at no additional cost

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10  AAN membership = 28,000 neurology professionals o 90% of all US Neurologists are AAN members  2,700 members are active Career Center users o Approximately 900 graduating residents annually  Jobs reaches “passive” job seekers  Monthly to AAN members  The ONLY way to reach AAN members via

11 A printed job guide featuring:  50 recruitment ads (display)  5 articles on career topics  Career Week schedule of events Closes August 15, 2014!  Artwork due by August 22!  Mails October 1 to 22,000 US Neurologists  Increased from 6,000 in 2013  ¼ page ad = $1,000  ½ page ad = $1,900

12 Online Web Post 30-day web posts start at $400 Add-Ons Featured Job is $850 (+ cost of web post) Featured Job is highlighted, rotates on AAN.com Featured Job – “Top Of” is $500 (+ web post)  Your job is featured at the top of relevant searches

13 No deadlines—can be posted at anytime  Live ad on AAN.com within minutes of posting  Unlimited words  Receive applications online  Track web stats, change ad copy at any time  Included with the price: Access to public Resume database Ads are accessible on AAN mobile channel Ads cross-posted to AAN facebook page ,000 Job Views 1,321 Applications

14  Also rotates on AAN.com homepage

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16  $400 + the cost of an online web post  Your ad information is included in a monthly sent to ALL AAN members  Available (limited to 25 jobs) ◦ August 4 (deadline July 21) ◦ September 2 (deadline August 18) ◦ October 6 (deadline September 22)  Jobs has been very effective for advertisers ◦ 28% open rate ◦ 14.4% click-thru rate ◦ 63.6% mobile opens

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20 Product Bundle IncludesPricing Online Web Post (now - thru Career Week) $715 Featured Job $850 ¼ page in Career Compass (October) $1,000 Jobs 10/6 Jobs s are always limited to 25 postings. Bundle purchasers will have priority. $400 Job Tweet (NEW!) Your job information tweeted to AAN members during Career Week $600 TOTAL VALUE$3,565 Purchase by July 31!$1,995 Invoiced by the AAN; not available through the Career Center. Contact

21  Save 25% on January Career Compass when purchasing October Career Compass (must purchase together) ◦ ¼ page ad (October) = $1,000 ◦ ¼ page ad (January) = $750 ◦ ½ page ad (October) = $1,900 ◦ ½ page ad (January) = $1,425

22 ProductDeadline Bundle Advertising – Career WeekJuly 31! Career Compass Printed Job Guide (Mails to 22,000 US Neurologists on 10/1) August 15 (Purchase) August 22 (Artwork Due) Online Web Post, Online Job Fair (October 13 – 17) Featured Jobs No deadlines for Online Web Posts or Featured Jobs-purchase anytime Jobs (October 6)September 22 All products ordered through your Career Center account at Invoicing and agency discounts are available. with questions.

23  Visit the Neurology Career Center at  Amy Schoch ◦ Manager, Career Services ◦ ◦ ◦ phone


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