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Runner Up, Most Promising Approach Experiences from the Field 2013.

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Presentation on theme: "Runner Up, Most Promising Approach Experiences from the Field 2013."— Presentation transcript:

1 Runner Up, Most Promising Approach Experiences from the Field 2013

2 A Story of 2 Indian Nannies Mary Edu: 5 th standard Speaks Kannada Earns Rs 3000 ($65)/month Only knows people in slum Jeena Edu: 5 th standard Speaks Kannada Earns Rs 10,000 ($220)/month Has sister who works for a rich family

3 A Story of 2 Nannies Mary Edu: 5 th standard Speaks only Kannada Earns $20/month Only knows people in slum Jeena Edu: 5 th standard Speaks Kannada, Hindi Earns $170/month Has sister who works for a rich family Why do some make the leap from poverty? Key factor - Access to better paying jobs Historically - Social network Going forward - Aggregate/filter jobs & seekers Source: Escaping Poverty and Becoming Poor: Who Gains, Who Loses, and Why?, ANIRUDH KRISHNA, 2003 http://www.pubpol.duke.edu/krishna/documents/Krishna_Rajasthan_poverty.pdf http://www.pubpol.duke.edu/krishna/documents/Krishna_Rajasthan_poverty.pdf Why do some make the leap from poverty? Key factor - Access to better paying jobs Historically - Social network Going forward - Aggregate/filter jobs & seekers Source: Escaping Poverty and Becoming Poor: Who Gains, Who Loses, and Why?, ANIRUDH KRISHNA, 2003 http://www.pubpol.duke.edu/krishna/documents/Krishna_Rajasthan_poverty.pdf http://www.pubpol.duke.edu/krishna/documents/Krishna_Rajasthan_poverty.pdf

4 “Babajob seeks to bring the social networking revolution to the world’s poor” - LinkLink “Babajob seeks to bring the social networking revolution to the world’s poor” - LinkLink Winner of 2 of 3 2009 Mobile Monday (MoMo) Peer Awards at MWC, Barcelona. LinkLink 2011 Winner Development Marketplace 2011 Winner Development Marketplace

5 Job Sources Job Seeker Sources Search: Bangalore Maid Call Center How? Mobile/SMS Web Schools Please tell us which type of job you are looking for. Press 1 for Security Guard 2 for Housekeeping 3 for Receptionist 4 for Delivery Helper 5 for Driver Or 6 for more Please tell us which type of job you are looking for. Press 1 for Security Guard 2 for Housekeeping 3 for Receptionist 4 for Delivery Helper 5 for Driver Or 6 for more Automated Voice (English, Kannada, etc) Airtel Maid Live-In, Hindi, Rs 5000, Vidya Singh, Indiranagar, Bangalore I am looking for a nice maid for our family. Call: 99884 12345 Babajob.com(ID:2123123) SMS Seeker Applies or calls employer Mobile + Web + App

6 Progress (Jan ’13) Hired Seekers 20.1% salary 14 minutes shorter commute / day

7 @SeanB @Babajob sean@babajob.com


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